Defining 'Clean Label' for Kids' Snacks
The term "clean label" is not legally regulated but generally refers to products with a transparent ingredient list featuring simple, natural, and minimally processed ingredients that consumers can recognize. For families, this often means avoiding artificial additives, excessive sugar, and harmful contaminants. A truly "clean" brand also extends its values to sourcing and sustainability practices. When evaluating GoGo squeeZ, it is important to consider their different product lines, such as the organic and non-organic offerings.
GoGo squeeZ Ingredients: What's Inside the Pouch?
One of the primary factors in a brand's "clean" reputation is its ingredient transparency. GoGo squeeZ's fruit-based pouches often feature a short list of simple ingredients, such as apple puree, apple juice concentrate, and lemon juice concentrate. The company states that its fruit and fruit & veggie snacks contain no added sugar, artificial flavors, colors, or high-fructose corn syrup. However, it is important to note that apple juice concentrate is used as a natural sweetener, which contributes to the overall sugar content.
Certifications: A Stamp of 'Clean' Approval
GoGo squeeZ leverages multiple certifications to build consumer trust. The USDA Organic seal is used for their organic products, which prohibits the use of most synthetic pesticides, fertilizers, and genetically engineered ingredients. For all their fruit and fruit & veggie snacks, the company holds a Non-GMO Project Verified certification. Additionally, many products are certified Kosher, gluten-free, nut-free, and dairy-free. These third-party validations lend credibility to the brand's 'clean' marketing, but discerning consumers understand that certifications have specific scopes.
Processing and Potential Concerns
While GoGo squeeZ touts its use of simple ingredients, the product is still a processed food item. The Environmental Working Group (EWG) has classified some GoGo squeeZ products as having low processing concerns, but also notes that eating too much sugar, even natural sugars, can be a health concern. The use of concentrated fruit juice for sweetness is a point of consideration for those monitoring sugar intake. The brand also includes lemon juice concentrate for consistent acidity, which is a common and natural preservative.
Sustainability and Packaging: Beyond the Ingredients
For many, a 'clean' brand includes responsible environmental practices. GoGo squeeZ has made efforts to address its environmental impact, particularly concerning its packaging.
- Recyclable Pouches: GoGo squeeZ partnered with TerraCycle to provide a way for families to upcycle or recycle their pouches, though home recycling is not always possible. In some markets, newer polyethylene-based pouches are being introduced to increase recyclability.
- Reduced Plastic Caps: The company developed new caps using 40% less plastic than the original versions.
- Sustainable Farming: The brand is involved in initiatives supporting sustainable agriculture practices for its fruit sourcing.
These initiatives demonstrate the company's commitment to reducing its environmental footprint, a key component of being a comprehensive 'clean' brand.
GoGo squeeZ Product Comparison Table
| Feature | GoGo squeeZ Organic Fruit Blend | GoGo squeeZ Fruit & VeggieZ | Conventional Applesauce Pouch | Notes |
|---|---|---|---|---|
| Added Sugar | No added sugar. | No added sugar. | Often contains added sugars or high-fructose corn syrup. | Read nutrition labels carefully. |
| Ingredients | 100% organic fruit with natural concentrates. | Blend of fruit and vegetables. | Can contain artificial flavors and preservatives. | GoGo squeeZ lists all ingredients transparently. |
| Certifications | USDA Organic, Non-GMO Project Verified. | Non-GMO Project Verified. | Few or none, depending on the brand. | Certifications add a layer of assurance. |
| Processing | Low processing concerns, according to EWG. | Low processing concerns. | Varies widely, can be highly processed. | A simpler ingredient list generally indicates less processing. |
| Natural Sugars | Contains naturally occurring fruit sugars. | Contains naturally occurring fruit sugars. | Contains naturally occurring sugars, often with more added sugar. | All products with fruit contain natural sugars. |
Is GoGo squeeZ a 'Clean' Brand? Conclusion
Ultimately, whether GoGo squeeZ is a "clean" brand is subjective, depending on your personal criteria. The company scores high on ingredient transparency, using simple, recognizable ingredients without artificial additives, and offers USDA Organic and Non-GMO Project Verified options. The EWG has also noted low processing concerns for some products. However, as with any processed food, consumers should be mindful of the natural sugar content, which is primarily derived from fruit and fruit juice concentrates. The brand's proactive sustainability efforts regarding packaging and farming further support its 'clean' reputation beyond just ingredients.
For most families seeking a convenient, on-the-go snack free of artificial ingredients and major allergens, GoGo squeeZ offers a transparent and certified option. It is a cleaner choice compared to many conventional snack alternatives but remains a processed food containing concentrated sugars, requiring consumers to make an informed decision based on their overall dietary goals.
A Final Word
Parents concerned about specific contaminants, like heavy metals, may look for third-party testing from organizations like the Clean Label Project, which goes beyond standard certifications. For general transparency and avoidance of artificial ingredients, GoGo squeeZ aligns well with the modern 'clean label' movement, making it a reliable choice for many families.
