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Is High Noon a healthy alcohol choice?

4 min read

High Noon's marketing highlights its low calorie count and use of real vodka and fruit juice, leading many to question: Is High Noon a healthy alcohol choice? With just 100 calories and no added sugar in many varieties, it appears lighter than other alcoholic options, but a comprehensive health assessment is more complex.

Quick Summary

High Noon is a low-calorie, no-added-sugar hard seltzer made with real vodka and juice. While it's a lighter option, alcohol still carries inherent health risks, so it should not be considered truly 'healthy' for consumption.

Key Points

  • Not a 'Health Food': High Noon is not a 'healthy' beverage, as all alcohol consumption carries inherent health risks, regardless of its nutritional profile.

  • Lighter Alternative: With only 100 calories and no added sugar, High Noon is a lighter alternative to many sugary cocktails and high-calorie beers.

  • Real Ingredients: High Noon is made with real vodka and real fruit juice, which many consider a quality advantage over malt-based seltzers.

  • Prioritize Moderation: A truly health-conscious approach involves consuming alcohol in moderation and being mindful of intake, as recommended by health authorities like the CDC.

  • Compare Carefully: When comparing alcoholic drinks, consider not only calories and sugar but also the base alcohol and overall ingredients, as High Noon's ingredient transparency is a key selling point.

  • Understand Broader Risks: The potential for weight gain, liver damage, and increased cancer risk are factors to consider with any alcohol, even 'lighter' options like High Noon.

In This Article

What is High Noon made of?

High Noon is a popular brand of hard seltzer that sets itself apart by using a specific set of ingredients. Unlike many competitors that rely on fermented cane sugar or malt liquor as their alcohol base, High Noon is crafted with real vodka and real fruit juice. The other primary components are sparkling water and natural flavors. This simple ingredient list, combined with their transparent marketing, appeals to a consumer base that is increasingly health-conscious and prefers less artificial alternatives.

Core Nutritional Facts

For a standard 12-ounce can of High Noon, the core nutritional information is quite consistent across its various vodka-based fruit flavors, such as Pineapple, Watermelon, and Black Cherry.

  • Calories: 100 calories per can.
  • Added Sugar: 0 grams, as the sweetness comes from the real fruit juice.
  • Carbohydrates: Typically around 2.6 to 4.8 grams, depending on the flavor, all from the fruit juice.
  • Gluten-Free: Yes, since the alcohol is derived from vodka (made from corn) and not a grain-based brew.
  • Alcohol by Volume (ABV): 4.5%.

High Noon vs. Other Popular Drinks: A Nutritional Comparison

To understand whether High Noon is a healthier choice, it is helpful to compare its nutritional profile against other common alcoholic beverages. This context reveals that while High Noon has advantages in certain metrics, the overall health impact of alcohol must still be considered.

Beverage (12 oz) Alcohol Base ABV (%) Calories (Approx.) Added Sugar (g) Gluten-Free Source
High Noon Hard Seltzer Vodka 4.5% 100 0 Yes
Standard Hard Seltzer Fermented Sugar 5% 100 Varies Yes
Light Beer Malted Barley 4.2% 100 Varies No
Regular Beer Malted Barley 5% 150 Varies No
White Wine Grapes 10%+ 120 (5 oz serving) Varies Yes
Sugary Cocktail Spirits Varies 200+ High Varies

As the table shows, a single can of High Noon is comparable in calories to a light beer and most other hard seltzers. Where it stands out is its use of real spirits and real fruit juice over malt liquor and added sugars, which some consumers prefer for flavor and perceived ingredient quality.

The broader context of 'healthy' alcohol consumption

While High Noon's low-calorie, low-sugar profile may be a better option than a sugary cocktail, experts emphasize that no alcoholic beverage can be considered truly 'healthy'. The World Health Organization (WHO) states that no level of alcohol consumption is safe for health, citing its link to numerous diseases and cancers. The health implications of consuming alcohol, regardless of the vessel, include:

  • Weight Gain: Alcohol contains calories (7 calories per gram, nearly as much as pure fat), which can contribute to weight gain. Your body also prioritizes burning alcohol, slowing down the metabolism of fats.
  • Liver and Organ Damage: Chronic alcohol consumption can lead to liver disease, pancreatitis, and damage to the brain and nervous system.
  • Increased Cancer Risk: Alcohol is a known carcinogen, and drinking even in moderation can increase the risk of several cancers, including breast, liver, and colorectal cancer.
  • Dehydration: As a diuretic, alcohol can cause dehydration, which contributes to hangovers and negatively impacts overall bodily functions.
  • Mental Health: Alcohol consumption can disrupt sleep patterns and potentially exacerbate conditions like depression.

Making a Health-Conscious Drinking Choice

If you choose to drink, and you are mindful of your caloric and sugar intake, High Noon is a viable option. However, making a truly health-conscious choice involves more than just selecting a specific brand. It requires moderation and awareness.

Tips for choosing and consuming alcohol more mindfully:

  • Focus on Moderation: The CDC defines moderate drinking as one drink or less a day for women and two or less a day for men.
  • Read Labels: Look for options with low or no added sugars and a reasonable ABV. Be aware of serving sizes.
  • Consider the Ingredients: Opting for drinks made with real, minimal ingredients (like High Noon) over those with artificial sweeteners and excess additives is a preference for many.
  • Stay Hydrated: Alternate alcoholic drinks with water to mitigate dehydration.
  • Recognize the Risks: Always be aware that alcohol consumption carries health risks, and no brand is entirely 'healthy.'

Conclusion: Is High Noon a health-conscious compromise?

Ultimately, calling High Noon a 'healthy' alcohol choice is misleading, as all alcohol poses health risks. Its true value lies in being a better-for-you alternative within the alcoholic beverage market. For those who choose to drink, High Noon's combination of low calories, no added sugar, and real ingredients makes it a superior option compared to many other high-sugar hard seltzers, beers, and cocktails. However, a truly healthy lifestyle prioritizes moderation and responsible consumption above all else. Individuals should consider their personal health goals and the overall impact of alcohol before deciding if High Noon, or any alcoholic beverage, fits into their routine.

For more detailed information on alcohol's effects on the body, consult the official website of the National Institute on Alcohol Abuse and Alcoholism (NIAAA): Alcohol's Effects on the Body.

Frequently Asked Questions

High Noon is often considered a better option by some consumers because it uses real vodka and real fruit juice, while White Claw and many other competitors use a malted alcohol base. Both typically have a similar calorie count, but the difference in ingredients and lack of added sugar in High Noon's vodka seltzers is a key differentiator.

Any alcohol, including High Noon, can contribute to weight gain if consumed in excess. While High Noon is relatively low in calories (100 per can) compared to other drinks, the calories still add up and can inhibit the body's fat-burning process.

Yes, High Noon is gluten-free. The alcohol is derived from vodka (made from corn) rather than a grain-based brew, making it a safe option for individuals with celiac disease or gluten sensitivity.

No, High Noon advertises that its vodka-based hard seltzers have no added sugar, with any sugar content coming naturally from the real fruit juice used for flavor. The sugar content per can is very low, typically around 2-4 grams.

The primary downside is that it is still an alcoholic beverage and carries the inherent health risks associated with alcohol consumption, including potential liver damage, increased cancer risk, and impaired judgment, particularly with excessive consumption. It should not be mistaken for a truly 'healthy' drink.

From a nutritional standpoint, High Noon can be a lighter choice than many beers. A High Noon has 100 calories and is gluten-free, whereas a regular beer has about 150 calories and is not gluten-free. A light beer has a similar calorie count, but High Noon's use of real spirits and no added sugar is a key difference.

Yes, consuming alcohol, including High Noon, has a diuretic effect that can lead to dehydration. It is always recommended to drink water in between alcoholic beverages to stay hydrated.

High Noon is often marketed and perceived as a 'cleaner' alcohol due to its use of real vodka and fruit juice, along with having no added sugar. However, 'clean' is a marketing term and should not be confused with being 'healthy,' as the ethanol content is what ultimately carries the health risks.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.