Demystifying the "Healthy" Hard Seltzer Craze
The perception of hard seltzers as a "healthier" alcohol option has driven their immense popularity. Consumers, looking for alternatives to high-calorie beers and sugary cocktails, have flocked to brands like High Noon, attracted by marketing that highlights low calories and minimal carbs. High Noon, in particular, distinguishes itself by using real distilled spirits and fruit juice, setting it apart from competitors that often use a fermented cane sugar base. While this ingredient difference offers a cleaner taste profile, it doesn't automatically confer a 'healthy' label to the beverage. A closer look at the nutritional content and ingredients is necessary to understand how High Noon stacks up against other alcoholic drinks and what its true impact on health might be.
High Noon vs. The Competition: A Nutritional Breakdown
When evaluating High Noon, it's helpful to compare its nutritional profile against other popular hard seltzers and traditional alcoholic beverages. Across the board, most 12-ounce hard seltzers, including High Noon, contain around 100 calories. Where High Noon gains a slight edge in terms of ingredient perception is its use of real vodka and fruit juice, contrasting with the fermented cane sugar or malt used by some rivals. Some of its flavors also have slightly less sugar than others. However, this distinction, while important for taste and ingredients, doesn't negate the fact that alcohol provides empty calories, regardless of the source.
High Noon vs. Other Popular Drinks: A Comparison Table
| Beverage Type | Calories (per 12 oz) | Sugar Content | Carb Content | Notes |
|---|---|---|---|---|
| High Noon Hard Seltzer | ~100 | ~2.6-5g (residual) | ~2.6-5g | Uses vodka and real fruit juice; low calories, but contains some sugar from fruit juice. |
| White Claw Hard Seltzer | 100 | ~2g | 2g | Fermented cane sugar base; low carbs and sugar. |
| Truly Hard Seltzer | 100 | ~1g | 1g | Fermented cane sugar base; very low sugar and carbs. |
| Light Beer | ~100 | ~0g | ~5.3g | Typically a lower alcohol percentage (around 4.2%). |
| Standard Beer (5% ABV) | ~150 | ~0g | ~13g | Significantly higher calories and carbs. |
| 5oz Glass of Red Wine | ~125 | Up to 4g | Up to 4g | Higher calories and alcohol by volume (ABV) than seltzers. |
Hidden Sugars and Non-Nutritive Sweeteners
While High Noon proudly states it has "no added sugar," some of its variants still contain residual sugars from the real fruit juice used for flavoring, and certain iced tea versions use non-nutritive sweeteners. This means that while no granulated sugar was added during manufacturing, a sweet taste is still present, and a small amount of sugar is still included. Some competitors, like Truly, achieve even lower sugar and carb counts through different fermentation processes. Consumers focused on minimizing all forms of sugar should pay close attention to nutritional labels, as the "no added sugar" claim can sometimes be misleading.
The Health Implications of High Noon Consumption
Ultimately, the "healthiness" of High Noon is relative and depends on consumption habits. While it offers a low-calorie, low-carb alternative to many other alcoholic drinks, it is still an alcoholic beverage. Excessive alcohol intake, regardless of the form, can lead to negative health effects such as weight gain, liver disease, and dehydration. Furthermore, the easy drinkability of hard seltzers can lead to overconsumption, potentially negating any perceived health benefits. The key takeaway is that moderation is paramount. According to health experts, drinking one per day for women or two for men is the recommended limit for any alcoholic beverage.
The Bottom Line on High Noon and Health
In conclusion, calling High Noon "the healthiest" hard seltzer or alcoholic drink is an overstatement. It is a lower-calorie, lower-carb alternative to many traditional alcoholic beverages and contains real vodka and fruit juice, which many find preferable. However, it still provides empty calories, and alcohol itself carries health risks. For those seeking an alcoholic drink, High Noon can be a reasonable choice, but it is not a health product. For a truly healthy beverage, non-alcoholic options remain superior. Enjoy High Noon responsibly, just as you would any other adult beverage.
For more information on general alcohol consumption and health, consult reputable sources such as the National Institute on Alcohol Abuse and Alcoholism. https://www.niaaa.nih.gov/
Frequently Asked Questions
What makes High Noon different from other hard seltzers?
High Noon is made with a real vodka base and real fruit juice, unlike many competitors that use a fermented cane sugar or malt base. This results in a cleaner, crisper flavor profile.
Is High Noon really gluten-free?
Yes, since High Noon uses a vodka base distilled from corn rather than a malted grain, it is gluten-free. This makes it a suitable option for individuals with celiac disease or gluten sensitivity.
Does High Noon contain sugar?
High Noon contains "no added sugar," but some residual sugar remains from the real fruit juice, typically ranging from 2 to 5 grams per can. Some varieties, like the iced tea, may also contain non-nutritive sweeteners.
Are hard seltzers like High Noon hydrating?
No, hard seltzers are not hydrating. Like all alcoholic beverages, High Noon has a diuretic effect, which can lead to dehydration. It's recommended to drink water alongside any alcohol consumption.
Can drinking High Noon lead to weight gain?
Yes, consuming too much of any alcoholic beverage, including High Noon, can lead to weight gain. While it's lower in calories than many other drinks, the empty calories can add up quickly if not consumed in moderation.
What are the main health risks associated with High Noon?
The main health risks are associated with alcohol consumption in general. Overindulging can lead to dehydration, impaired judgment, increased risk of certain cancers, and other long-term health problems.
Are there healthier alcoholic drink options than High Noon?
Some beverages, like a glass of red wine in moderation, offer antioxidants, but no alcohol is considered healthy. A simpler option like a vodka and soda with a splash of fresh juice is comparable and also low in sugar and calories.
