Is There a Vitamin O? Separating Science from Scam

January 12, 2026 •

2 min read

According to the Federal Trade Commission (FTC), marketers of 'Vitamin O' were charged with making false health claims. This action shows that, despite its name, there is no such thing as a legitimate vitamin O.

Quick Summary

This article explores the origins of the 'Vitamin O' health scam, exposing the false claims and lack of scientific evidence behind these so-called oxygen supplements. It details regulatory actions taken against its promoters.

Key Points

No Real Vitamin: 'Vitamin O' is not a legitimate vitamin.
Marketing Scam: The product was marketed with false health claims, for which promoters faced regulatory action.
Scientifically Impossible: It is not possible to effectively absorb oxygen through the digestive tract by drinking liquid supplements.
FTC Settlement: Marketers paid $375,000 in consumer compensation.
Risks Involved: Using this product can lead to delays in seeking proper medical care.
Real Oxygenation: Proper oxygen delivery is achieved naturally through breathing and can be enhanced via cardiovascular exercise and a healthy diet.
Trust Science: Always rely on established science rather than unsubstantiated claims.

What is 'Vitamin O' and Why It's Not a Vitamin

'Vitamin O' is a product marketed as a dietary supplement claiming to provide supplemental oxygen in liquid form. Promoters claimed it could boost energy and treat diseases. However, this product is not a vitamin; oxygen is an element obtained through breathing. The name is a marketing tool. Memorial Sloan Kettering Cancer Center states there is no scientific evidence for the claimed benefits. Analysis shows 'Vitamin O' is often just salt water with trace minerals.

The Lack of Scientific Basis

The concept of 'Vitamin O' contradicts basic physiology. The gastrointestinal tract is not equipped for significant oxygen uptake from liquids.

Regulatory Scrutiny and Consumer Protection

The Federal Trade Commission (FTC) took action against 'Vitamin O' marketers for their false claims.

FTC Complaint (1999): The FTC sued Rose Creek Health Products, Inc. and its affiliate for false advertising.
Settlement (2000): The companies settled, paying $375,000 in consumer redress and agreeing not to make unsubstantiated claims in the future.
Continued Vigilance: This case underscores the need to be cautious of fraudulent health products.

Risks of Using Unproven Supplements

Using unproven supplements can be risky:

Delayed Medical Care: Relying on such products can cause individuals with health issues to postpone legitimate medical treatment.
Unknown Side Effects: Potential side effects or interactions are unknown.
Placebo Effect: Any perceived benefits are likely psychological.


Aspect	'Vitamin O' (Supplement)	Proper Oxygenation (Proven Methods)
Mechanism	Claimed absorption via drinking.	Inhalation through the lungs.
Scientific Evidence	None.	Extensive research supporting cellular respiration.
Regulatory Action	Subject to FTC complaints and fines.	Regulated medical procedures (e.g., oxygen therapy).
Effectiveness	Not proven to treat or prevent any health condition.	Necessary for cellular energy production.
Safety	Unknown side effects.	Generally safe when medically supervised.

Conclusion: The Final Word on 'Vitamin O'

There is no legitimate vitamin O. The product is a scam marketed with false claims for which promoters faced legal action. Its proposed mechanism of action is scientifically impossible. Instead of wasting money on ineffective supplements, individuals should consult healthcare professionals for diagnosis and treatment of conditions. The 'Vitamin O' case highlights the importance of skepticism towards extraordinary health claims.

Beyond the Myth: How to Actually Improve Oxygenation

To genuinely improve oxygen delivery, focus on proven methods:

Cardiovascular Exercise: strengthens the heart and lungs.
Breathing Exercises: can enhance lung function.
Healthy Diet: Iron-rich foods support hemoglobin production.
Medical Consultation: If experiencing symptoms of low oxygen, consult a doctor.

These methods are safe and effective, unlike the false promises of 'Vitamin O'.

Frequently Asked Questions

Analysis has revealed that 'Vitamin O' is typically little more than salt water, and sometimes contains trace minerals. It does not provide any significant amount of oxygen that can be absorbed by the body through ingestion.

No, it is not possible. The human body is designed to absorb oxygen through the lungs during respiration, not through the digestive system. The claims that drinking a liquid oxygen supplement will increase blood oxygen levels are scientifically false.

In 1999, the FTC charged the marketers of 'Vitamin O' with making false health claims. They later settled, paying $375,000 for consumer redress and were legally prohibited from continuing their unsubstantiated advertising.

Relying on unproven supplements is dangerous because it can cause a delay in seeking proper medical treatment for serious health conditions. Any perceived benefits are likely due to the placebo effect rather than a real physiological change.

The most effective and scientifically proven ways to improve oxygen delivery include regular cardiovascular exercise, practicing deep breathing techniques, eating a healthy diet rich in iron, and consulting with a healthcare professional about any concerns.

The vast majority of oral 'oxygen supplements' lack scientific evidence and are generally considered scams. Unlike legitimate medical oxygen therapy, which is administered through the respiratory system under medical supervision, these products offer no proven benefits.

Be skeptical of products that make extraordinary health claims, promise a cure-all, or use pseudoscientific terms. Always look for claims backed by credible scientific studies and check for regulatory warnings from organizations like the FTC.