What Makes Unreal a Healthier Alternative?
Unreal was founded on the mission to "unjunk the world" by recreating classic candies with real, simple ingredients. Unlike mainstream brands that often contain a cocktail of artificial colors, flavors, and preservatives, Unreal focuses on using naturally derived ingredients. The use of beetroot, turmeric, and purple cabbage juice for coloring is a prime example of this commitment to natural sourcing. This avoidance of synthetic additives is a major plus for health-conscious consumers.
Reduced Sugar Content
One of the most significant advantages of Unreal products is their lower sugar content compared to leading competitors. For example, Unreal's dark chocolate coconut bars have significantly less sugar than a traditional Mounds bar. This reduction in sugar is achieved by using organic cane sugar or coconut sugar instead of high-fructose corn syrup. However, it's crucial to remember that less sugar does not mean no sugar. Unreal products are still a treat, and portion control is important. While the sugar content is lower, a serving still contains enough to be considered an indulgence rather than a health food.
Quality Ingredients and Certifications
Unreal prioritizes sourcing higher-quality ingredients. Their products are often certified vegan, gluten-free, and Non-GMO Project Verified. The cocoa is also sourced with a commitment to ethical and fair-trade practices, supporting better labor conditions for farmers. These certifications and ethical practices resonate with consumers who are increasingly concerned about where their food comes from and its environmental and social impact. By choosing Unreal, you're not just getting a treat with fewer artificial additives but also supporting a company that aligns with certain ethical values.
Potential Downsides and Considerations
Despite its advantages, Unreal is not a magic health food. It's still candy, and as such, it comes with considerations that consumers should keep in mind.
Calorie and Fat Content
Like other candies, Unreal products can still be high in calories and saturated fat. This is especially true for items like their peanut butter cups or caramel nougat bars. A lower sugar count does not automatically translate to a low-calorie product. The presence of fats, even from sources like coconut oil, contributes significantly to the overall calorie count. Therefore, it’s not a license for unlimited snacking, and moderation is key.
Texture and Taste Differences
Some consumers note a difference in taste and texture compared to their favorite conventional candies. Because Unreal avoids certain emulsifiers and preservatives, the texture can sometimes be described as drier or chalky, particularly in items like the peanut butter cups. The taste is also less intensely sweet for those accustomed to high-sugar products. This isn't necessarily a negative, but it is an expectation-setting point for potential buyers. A review from Consumer Reports noted that while Unreal's candies were good, they weren't as flavorful as the conventional counterparts in some categories.
Price Point
Unreal products are often sold at a higher price point than mass-market candy brands. This is a direct result of their commitment to using higher-quality, ethically sourced ingredients and sustainable practices. For some, the added cost is worth the peace of mind that comes with better ingredients, but for others, it may be a deterrent. A review from The State Journal-Register pointed out that many consumers don't eat candy for health reasons and may still prefer the cheaper, more familiar option.
Comparison: Unreal vs. Conventional Candy
| Feature | Unreal | Conventional Candy | Who It's Best For |
|---|---|---|---|
| Ingredients | Simple, real, non-GMO, natural coloring | Complex, artificial colors, flavors, preservatives | Health-conscious, ingredient-focused consumers |
| Added Sugar | Significantly lower, uses organic cane or coconut sugar | High in added sugar, often uses high-fructose corn syrup | Those actively trying to reduce sugar intake |
| Ethical Sourcing | Fair-trade cocoa, supports ethical labor | Varies widely, often lacks transparent sourcing | Socially conscious shoppers |
| Flavor Profile | Less sweet, more natural chocolate/nut flavor | Intensely sweet, often cloying or artificial | Those who prefer a balanced, less sugary taste |
| Price | Premium pricing | Budget-friendly | Buyers with higher budgets for ethical food |
| Health Impact | A "better-for-you" treat, still high in fat/calories | Indulgent, higher sugar, no nutritional benefits | Occasional treats, not a health food |
The Verdict: Is Unreal Truly Healthy?
Ultimately, the question, is Unreal a healthy brand, has a nuanced answer. It is not a health food in the same way a piece of fruit or a vegetable is. It is still a high-sugar, high-fat product that should be consumed in moderation. However, it is an objectively healthier alternative to most mainstream candy brands. The brand's use of simpler, non-GMO, and fair-trade ingredients with less sugar is a major step up. For individuals seeking to reduce their intake of artificial ingredients, excessive sugar, and ethically dubious products, Unreal provides a guilt-free way to enjoy a treat.
The choice between Unreal and a traditional candy often depends on your priorities. If your goal is to indulge with fewer artificial ingredients and less sugar, Unreal is an excellent choice. If you are looking for a genuinely nutritious snack, you would be better served choosing something else. For the discerning candy lover, Unreal's mission to "unjunk the world" provides a much-needed upgrade to the world of sweet treats.
Conclusion
Unreal is a commendable brand that offers a healthier option within the confectionery market. By removing artificial colors, high-fructose corn syrup, and other synthetic additives while reducing overall sugar, they provide a cleaner way to enjoy chocolate and candy. Their commitment to ethical sourcing and simple ingredients is a significant benefit for both consumers and the planet. However, it's crucial to approach Unreal products as an indulgence rather than a staple health food. Enjoy them mindfully, appreciate the high-quality ingredients, and know you're making a better choice for your sweet tooth without compromising on flavor.
