What is VOSS Spring Water?
VOSS is a premium bottled water brand recognized for its iconic cylindrical bottle and marketing that emphasizes purity and exclusivity. Sourced from an artesian aquifer in the pristine environment of Southern Norway, the water is naturally filtered through layers of rock and sand. The company bottles this water directly at its source, claiming minimal processing. The brand offers several varieties, including still, sparkling, and flavored sparkling options, along with an enhanced line called VOSS+.
The Source and Controversy
While VOSS promotes its untouched, Norwegian source, the brand has faced scrutiny regarding its origins. In 2010, a Norwegian documentary questioned whether the water was truly artesian, suggesting it was similar to the municipal water supply in the Iveland region. VOSS denied these claims, but the controversy highlighted the importance of transparency in the bottled water industry. The perception of a pristine, remote source is a key part of the brand's luxury appeal.
Analyzing the Health Claims of VOSS
The central question surrounding VOSS water is whether its health benefits justify its premium price. Evaluating its composition provides a clearer picture.
Purity and Low Total Dissolved Solids (TDS)
One of VOSS Still's most-touted features is its low Total Dissolved Solids (TDS) level, reported to be less than 45 parts per million (ppm). TDS refers to the total concentration of minerals, salts, and organic matter dissolved in water. A low TDS count is often associated with a clean, crisp taste, which VOSS is known for. However, low TDS also means a low mineral count, which may or may not be beneficial depending on your health goals.
Mineral Content and Health Benefits
For still VOSS water, the mineral content is naturally low. For example, a water quality report lists calcium at 3 mg/L, magnesium at less than 1 mg/L, and sodium at 4 mg/L. While this is fine for basic hydration, it provides very little in the way of essential minerals compared to some other spring or mineral waters. For consumers seeking more mineral benefits, VOSS introduced the VOSS+ line, which contains added minerals and electrolytes sourced from a plant-based multi-mineral complex called Aquamin.
pH Levels
Despite some marketing suggesting alkaline properties, water quality data indicates that VOSS water is not highly alkaline. One report lists VOSS Still with a pH of 5.9 and VOSS Sparkling with a pH of 5.2. The sparkling version's lower pH is due to the addition of carbonation and sodium bicarbonate. For perspective, a pH of 7.0 is neutral, so these values are on the slightly acidic side, though still well within the safe range for drinking water.
VOSS vs. Other Water Sources: A Comparative Table
To put VOSS's health profile into context, comparing it to other common water sources is helpful.
| Feature | VOSS Still | Typical Tap Water (U.S.) | High-Mineral Water (e.g., Fiji) |
|---|---|---|---|
| Source | Artesian aquifer in Norway | Municipal supply (variable) | Artesian aquifer in Fiji |
| TDS (ppm) | Low (~44 ppm) | Variable, often higher than 100 ppm | Moderate (~224 ppm) |
| Mineral Content | Very low | Variable, can contain beneficial minerals | Rich in minerals like silica |
| pH Level | Slightly acidic (~5.9) | Variable, typically neutral to slightly alkaline | Alkaline (7.7+) |
| Price | Premium | Very low | Premium |
| Processing | Minimal, sourced at well | Processed and disinfected | Minimal |
The Cost vs. Value Proposition
For most consumers, the premium price of VOSS water is not a reflection of superior health benefits but rather its brand image and packaging. You are paying for the aesthetic and luxury association rather than a healthier product than what you can find at a fraction of the cost, such as filtered tap water. The elegant bottle, often reused for other beverages, is a major part of the product's value proposition.
The Environmental Impact
VOSS has made strides towards sustainability, with both its iconic glass and plastic (PET) bottles being recyclable. The company uses BPA-free plastic for its PET bottles and has made reductions in the amount of plastic used per bottle. However, as with any bottled water, concerns about the environmental footprint of production, transportation, and waste remain. Critics point to the reliance on a clean, green image without sufficient public evidence to support comprehensive environmental claims.
Conclusion: Is VOSS a Healthy Choice?
Yes, VOSS spring water is a perfectly healthy and safe choice for hydration. Its high purity, low mineral content, and crisp taste make it a refreshing beverage. However, it is not inherently healthier or more beneficial than other safe, clean drinking water, including filtered tap water. The added minerals in the VOSS+ line offer some additional benefits but are not unique to the brand. The primary appeal of VOSS lies in its branding, packaging, and taste, rather than superior health metrics.
Which VOSS Water Is Right For You?
- Still VOSS: For those who prefer a clean, low-mineral taste and don't require high mineral content.
- Sparkling VOSS: For those who enjoy carbonated water with a slightly higher TDS and sodium count.
- VOSS+ Aquamin: For individuals seeking specific mineral and electrolyte benefits in their water.
Ultimately, deciding if VOSS is the best choice for you depends on what you value: whether it's pure hydration, specific mineral content, or the premium brand experience. For those prioritizing cost-effective health, tap water remains a superior option.
A Quick Look at VOSS's Features
- Source: VOSS comes from an artesian aquifer in Southern Norway, naturally protected from pollutants.
- Purity: VOSS Still water has a very low Total Dissolved Solids count (<45 ppm), resulting in a crisp, clean taste.
- Minerals: Still VOSS is very low in minerals, while the VOSS+ line contains added electrolytes and minerals.
- Bottles: Both VOSS glass and PET plastic bottles are recyclable and BPA-free.
- Environmental Efforts: The company cites sustainability efforts but has faced criticism for lack of detailed reporting.
VOSS Products and Their Composition
- VOSS Still: Pure artesian water with very low mineral and sodium content.
- VOSS Sparkling: Artesian water with carbonation and sodium bicarbonate added, increasing TDS.
- VOSS+ Aquamin: Enhanced water line with added electrolytes and minerals from a multi-mineral complex.
- Flavored Sparkling VOSS: Sparkling water infused with natural flavors.
VOSS and Environmental Impact
VOSS promotes the recyclability of its bottles, including the use of high-grade PET plastic for its plastic bottles. However, the environmental impact of producing and shipping bottled water globally remains a concern. The brand has received mixed reviews on its ethical and environmental practices from organizations like The Good Shopping Guide.
FAQs
Q: Is VOSS water actually healthier than tap water? A: Not necessarily. While VOSS is safe and pure, its health benefits for hydration are comparable to most clean, filtered tap water. The low mineral content of VOSS Still means tap water may even provide more essential minerals.
Q: What is the TDS level of VOSS water? A: The Total Dissolved Solids (TDS) for VOSS Still is very low, typically less than 45 ppm. VOSS Sparkling has a higher TDS, around 300 ppm, due to added minerals.
Q: Is VOSS water alkaline? A: No, VOSS water is not highly alkaline. Water quality reports have shown VOSS Still with a pH around 5.9 and Sparkling with a pH of 5.2, which is on the slightly acidic side.
Q: Where does VOSS water come from? A: VOSS water is sourced from an artesian aquifer deep beneath the ground in Southern Norway.
Q: Are VOSS water bottles BPA-free? A: Yes, VOSS confirms that its PET (plastic) bottles are BPA-free and recyclable.
Q: Does VOSS have added electrolytes? A: The standard Still and Sparkling VOSS waters are low in minerals. However, the VOSS+ collection is specifically formulated with added electrolytes and minerals from Aquamin.
Q: Why is VOSS water so expensive? A: The higher price is primarily due to the brand's marketing, elegant bottle design, and premium image rather than any superior health benefits. Consumers often pay for the aesthetics and status associated with the brand.
Q: Is still or sparkling VOSS healthier? A: Neither is significantly healthier. The still version is very low in minerals, while the sparkling has a slightly higher mineral and sodium content. The choice is largely a matter of taste preference.
