Tag: Beverage reformulation

In March 2023, classic Pepsi was reformulated in the UK and Ireland, dramatically cutting its sugar content by more than 50%. This significant change was driven by a combination of government health initiatives, like the UK's soft drinks levy, and PepsiCo's broader corporate sustainability goals. The reformulation has since been extended to other markets, creating variations in Pepsi's recipe worldwide.

For years, consumers have questioned the ingredients behind Mountain Dew's unique flavor and consistency, with many pointing to a chemical banned in over 100 countries. The specific banned ingredient in Mountain Dew was brominated vegetable oil, or BVO. Once used to stabilize citrus flavorings, BVO faced increasing scrutiny due to potential health risks, which ultimately led to its removal from the beverage by PepsiCo.