What is the KeVita kombucha lawsuit? Understanding the false advertising claims
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3 min read
In October 2017, a class-action lawsuit was filed against KeVita Inc., and its parent company, PepsiCo, for allegedly misleading consumers about the probiotic content of its kombucha beverages. The case centered on claims that the company falsely advertised its kombucha as containing 'live probiotics' even though the product was pasteurized, a process that kills live cultures.