Tag: Dr josh axe

According to reports, Ancient Nutrition has received thousands of positive customer reviews for products like its multi-collagen protein, indicating widespread user satisfaction with its products. But beyond the positive feedback, the question remains: is Ancient Nutrition a reputable company, or do marketing claims hide deeper issues that potential customers should know about?

Ancient Nutrition's collagen products use a multi-source approach, with four key ingredients: beef, chicken, fish, and eggshell membrane. These sources are chosen for quality, emphasizing ethical and sustainable practices, including regenerative farming.

According to a 2024 impact report, Ancient Nutrition became a Certified B Corporation in January 2023, meeting high standards for social and environmental performance. This is just one of several certifications the brand has acquired to demonstrate its commitment to quality and ethical practices.

In early January 2025, the health and wellness industry buzzed with news of a major deal, definitively answering the question, who purchased Ancient Nutrition. The acquisition by Wellful, Inc., a portfolio company of Kainos Capital, signaled a significant expansion in the supplement market, consolidating several prominent brands under one corporate umbrella.

Founded in 2016, the wellness and supplement company Ancient Nutrition was co-founded by two prominent figures in the natural health world: Jordan Rubin and Dr. Josh Axe. Their collaboration was based on a shared mission to combine ancient wisdom with modern science to create high-quality, whole-food-based supplements.

The US dietary supplement market is a multi-billion dollar industry, making it difficult for consumers to discern which brands are truly high-quality. With its focus on whole-food ingredients and traditional wellness practices, many people ask: Is Ancient Nutrition a good brand of vitamins?