Tag: Rxbar

Following the $600 million sale of RXBar, co-founder Peter Rahal felt compelled to redefine the protein bar market once his non-compete clause expired. The story behind the David Protein bar is a tale of a seasoned entrepreneur using his experience and new technology to create a product that prioritizes a high protein-to-calorie ratio above all else.

Despite their simple ingredient list, RXBARs contain a significant amount of natural sugar from dates, ranging from 12-17g per bar depending on the flavor. So, are RXBARs healthy, or is their natural sugar content a cause for concern?

While some premium protein bars can cost upwards of $3 or $4 each, Trader Joe's offers more budget-friendly alternatives and popular national brands in its snack aisle. However, this begs the question: are the protein bars at Trader Joe's actually good in terms of both taste and nutritional value?

In a 2024 review by Healthline, the RXBAR Chocolate Sea Salt flavor was selected as the 'Best Overall' protein bar, praised for its high fiber, whole-food ingredients, and lack of added sugar. This sets a strong precedent for the brand, which built its reputation on ingredient transparency and a "no B.S." philosophy.

As of October 2025, Target is a major retailer for RXBARs, offering a wide assortment of protein and nut butter bars both in-store and online. Shoppers can frequently find a variety of flavors and pack sizes, including variety packs, catering to different dietary needs and preferences.

Many popular granola bars contain as much or more sugar than a glazed doughnut, making them an unhealthy choice for a quick snack. When trying to find what granola bar has the least amount of sugar, it's crucial to look beyond marketing and scrutinize the nutrition label.

Founded by RXBar veteran Peter Rahal, David Protein made a splash by securing an initial $10 million in seed funding before its public launch in September 2024, signaling a major move in the health and wellness market. The bar itself boasts an impressive 28 grams of protein with just 150 calories and zero sugar, a macronutrient profile deliberately engineered to challenge the industry standard. This disruptive approach, combining radical product innovation with a potent marketing playbook, reveals a strategic mastermind at work aiming to create the 'final protein bar'.

Food Network and other reviewers consistently place Chocolate Sea Salt at the top of their rankings, revealing what is the most popular flavor of RXBAR. This fan-favorite stands out among the simple ingredient bars for its perfect balance of rich cocoa and flaky sea salt.

Over 33% of adults snack at least once daily, making convenience foods like protein bars a dietary staple for many. An RXBAR is a real-food protein bar with straightforward ingredients, but knowing what is the best time to eat an RXBAR can significantly affect its benefits for your energy, workouts, and satiety.

In 2021, after turning down a potential acquisition offer, Mid-Day Squares received a cease-and-desist letter from chocolate giant Hershey's over packaging colors, sparking the Mid-Day Squares controversy. This legal threat ignited an unconventional public relations battle that the small Canadian company documented across its social media channels.