Tag: Supplement history

Founded in the late 1970s, the name Ultimate Nutrition belongs to two distinct and separate supplement companies, one from the United States and another from the United Kingdom. The dual heritage of the Ultimate Nutrition brand is a little-known fact that defines its complex past and evolution within the fitness industry.

Founded by Elwood Richard in 1968, NOW began as a small chain of health food stores in the Chicago area before evolving into one of the world's most trusted natural products manufacturers. The history of where did NOW supplements come from is rooted in a vision to provide affordable, high-quality natural goods at a time when they were not widely available.

Following the 1992 Barcelona Olympics, news that several gold-medal-winning athletes had used creatine sparked massive public interest and media coverage. This publicity directly preceded the widespread public availability, answering the question: when was creatine sold in stores and began its rise to fame?