The NotCo Partnership: The Genesis of Shake Shack's Milk Alternative
To meet growing consumer demand for plant-based options, Shake Shack formed a strategic partnership with the Chilean food technology company NotCo. This collaboration led to the nationwide rollout of new non-dairy shakes and frozen custards, marking a significant step for a major fast-food chain. NotCo is a leader in food innovation, and its technology is central to what is Shake Shack milk alternative. Shake Shack's culinary team worked closely with NotCo to perfect a plant-based recipe that delivered the taste and texture expected by Shake Shack fans. The result was the integration of NotMilk, a sustainable and plant-based beverage, into Shake Shack’s core menu.
The AI Behind the Milk: How NotMilk is Developed
NotCo's innovative process sets its products apart. The company uses a proprietary artificial intelligence (AI) platform named 'Giuseppe' to analyze animal-based foods at a molecular level. This AI helps identify and combine different plant-based ingredients to perfectly replicate the aroma, texture, functionality, and taste of their animal counterparts. For NotMilk, Giuseppe scrutinizes the composition of dairy milk to determine which plant combinations can best mimic its qualities. This sophisticated approach allows NotCo to create plant-based products, including the milk alternative used by Shake Shack, that are designed to be almost indistinguishable from traditional dairy. The specific recipe for the Shake Shack desserts was tailored by NotCo in record time to ensure a high-quality, delicious result.
Ingredients and Nutritional Profile
Shake Shack's non-dairy chocolate shake and frozen custard are made using NotMilk and a plant-based frozen custard base. The non-dairy shake, in particular, blends the chocolate frozen custard with NotMilk. According to reviews and product information, NotMilk is based on pea protein and sunflower oil. A notable feature is that NotMilk is free from common allergens like soy and gluten, in addition to being non-GMO. This makes it a suitable option for a broader range of customers with dietary sensitivities.
Key Ingredients in NotMilk:
- Pea Protein: A protein source that contributes to the product's creaminess and texture.
- Sunflower Oil: Helps achieve the desired mouthfeel and richness characteristic of dairy.
- Other Plant-Based Ingredients: NotCo's AI platform leverages a blend of additional plant components to mimic the molecular structure and flavor of milk.
Comparing Shake Shack's NotMilk to Other Alternatives
When considering what is Shake Shack milk alternative in a broader context, it is helpful to compare NotMilk to other plant-based options commonly used today. NotMilk was specifically designed to excel in blending and creaminess, making it ideal for shakes and custards, a benefit not all alternatives can match.
| Feature | Shake Shack's NotMilk | Almond Milk | Oat Milk | Soy Milk | Dairy Milk |
|---|---|---|---|---|---|
| Primary Ingredients | Pea protein, sunflower oil, plant blends | Almonds, water | Oats, water | Soybeans, water | Animal milk |
| Shake Consistency | Engineered for a thick, creamy shake | Thin; not ideal for shakes | Can be creamy; good for frothing | Rich and smooth; good for shakes | Creamy and rich |
| Flavor Profile | Neutral, slightly earthy; mimics milk flavor | Nutty, distinct almond taste | Mildly sweet, oat-y flavor | Beany aftertaste | Creamy, sweet flavor |
| Nutritional Value | Protein from pea protein; tailored nutrients | Lower protein and calories | Moderate protein, higher carbs | High in protein | High in protein, calcium, vitamins |
| Sustainability | NotCo focuses on sustainability; lower environmental footprint | High water usage; concerns in dry areas | Moderate water usage; eco-friendly | Lower impact than dairy, but deforestation concerns | High resource usage (land, water, gas) |
The Non-Dairy Experience at Shake Shack
For those with dietary restrictions or ethical preferences, Shake Shack’s non-dairy chocolate items provide a satisfying and indulgent treat. The Non-Dairy Chocolate Shake is hand-spun and delivers a rich, chocolatey flavor with a luxurious, thick texture. Likewise, the Non-Dairy Frozen Custard offers creamy scoops of the same chocolate flavor, creating a high-quality, guilt-free dessert.
However, it is worth noting that while these items are vegan-friendly, cross-contamination with dairy products during preparation is always a possibility in a fast-food environment. Individuals with severe dairy allergies should consider this risk. Additionally, some customers have reported regional unavailability or limited-time offerings in certain locations, suggesting that availability may not be entirely consistent. It is always best to check with your local Shake Shack for current menu options.
Conclusion
Shake Shack's milk alternative is NotMilk, a plant-based beverage created through an innovative AI-driven process by food tech leader NotCo. This partnership allows Shake Shack to offer a delicious and creamy non-dairy chocolate shake and frozen custard that rival their traditional dairy-based counterparts in taste and texture. By utilizing pea protein and sunflower oil, the NotMilk product is free of soy and gluten, appealing to a wide range of customers. As the fast-food industry continues to adapt to changing dietary preferences, Shake Shack’s collaboration with NotCo sets a new standard for quality and flavor in plant-based dessert offerings.
For more information on the official non-dairy menu rollout, you can visit the Shake Shack blog: Introducing our Veggie Shack, Non-Dairy Chocolate Shake and Non-Dairy Frozen Custard.
Frequently Asked Questions (FAQ)
Key Takeaways:
- Shake Shack's Milk Alternative: The fast-food chain uses NotMilk, a plant-based dairy substitute from NotCo, for its non-dairy desserts.
- AI-Powered Innovation: NotMilk was developed using AI to replicate the taste and texture of dairy milk, ensuring a high-quality product.
- Pea Protein and Sunflower Oil: Key ingredients in NotMilk are pea protein and sunflower oil, offering a creamy, dairy-like consistency.
- National Availability: Following successful tests, non-dairy chocolate shakes and frozen custards were added to the permanent menu across US locations.
- Specialty Dietary Features: The NotMilk formula is soy-free, gluten-free, and non-GMO, catering to various dietary needs.
- Vegan-Friendly Option: Shake Shack's non-dairy chocolate shake and frozen custard are vegan and provide a plant-based sweet treat.
Shake Shack's Dairy-Free Menu and NotMilk
Q: What milk alternative is used in Shake Shack's non-dairy shakes? A: Shake Shack uses NotMilk, a plant-based dairy alternative created by the food technology company NotCo.
Q: Are Shake Shack's non-dairy shakes and custard suitable for vegans? A: Yes, the Non-Dairy Chocolate Shake and Non-Dairy Frozen Custard are both vegan-friendly, as they are made with NotMilk.
Q: What is NotMilk made from? A: NotMilk is made from a blend of plant-based ingredients, including pea protein and sunflower oil, developed using artificial intelligence.
Q: Can I get other shake flavors made with NotMilk? A: Currently, Shake Shack's non-dairy shakes and custard are only available in a chocolate flavor, though availability can vary by location.
Q: How does NotMilk mimic the taste of dairy? A: NotCo's proprietary AI analyzes dairy milk's molecular structure to precisely match its taste, texture, and creaminess using only plant-based ingredients.
Q: Are the non-dairy products available at all Shake Shack locations? A: While they were rolled out nationwide, availability can vary. Some customers have reported that certain locations may have discontinued or have limited stock of the non-dairy options. It is best to check locally.
Q: Does Shake Shack offer a non-dairy option for coffee or other beverages? A: The NotMilk is specifically used for the frozen desserts. Shake Shack does not currently offer a general-purpose milk alternative for other beverages like coffee.
Q: Is NotMilk free from allergens? A: NotMilk is free from soy, gluten, and GMOs. However, those with severe allergies should be aware of potential cross-contamination in a kitchen that handles dairy and other allergens.
Q: Why did Shake Shack choose NotCo's NotMilk? A: Shake Shack partnered with NotCo because of its innovative, AI-powered approach to creating plant-based alternatives that closely replicate the taste and texture of dairy, aligning with Shake Shack’s commitment to quality.
Q: What is the texture of the non-dairy shake like? A: Reviews praise the non-dairy chocolate shake for its exceptionally thick and luxurious texture, which closely mimics the richness of a traditional dairy shake.
