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What are the ingredients in Smartfood cheese popcorn?

4 min read

Originally launched in 1985, Smartfood has long been known for its distinct cheesy flavor. If you've ever wondered what are the ingredients in Smartfood cheese popcorn that create its signature taste and texture, you'll find they consist of a surprisingly simple list of whole grains, oils, and a proprietary seasoning blend.

Quick Summary

This article details the specific ingredients used in Smartfood's popular white cheddar popcorn, including the whole grain popcorn, a mix of vegetable oils, and the components of its proprietary cheese-flavored seasoning.

Key Points

  • Core Ingredients: Smartfood cheese popcorn is primarily made from whole-grain popcorn, vegetable oils (corn, canola, and/or sunflower), and a proprietary cheese seasoning blend.

  • Cheese Seasoning: The seasoning contains real cheddar cheese (from milk, cultures, salt, and enzymes), whey, buttermilk, salt, and natural flavors.

  • Recipe Change: Investigations show a recipe change around 2021 where real cheese was de-prioritized in the ingredient list in favor of more natural flavors and corn maltodextrin.

  • Allergen Information: The product contains milk ingredients and is often processed on equipment that also handles tree nuts and peanuts, requiring caution for those with allergies.

  • Nutritional Profile: As a processed snack, it contains higher levels of sodium and saturated fat compared to plain popcorn, though it remains lower in calories than some other cheese-flavored snacks.

  • Simply vs. Standard: The "Simply" version of Smartfood uses a simpler, shorter ingredient list, often resulting in a milder flavor profile than the standard version.

In This Article

Core ingredients of Smartfood White Cheddar Popcorn

The iconic snack from Frito-Lay is built upon a few key components. The official list of ingredients for the U.S. version of Smartfood White Cheddar popcorn typically includes popcorn, vegetable oil, and the cheese seasoning blend. Each component plays a crucial role in creating the final product's flavor, texture, and mouthfeel.

The popcorn and oil

At its foundation, Smartfood is made with whole-grain popcorn. It's air-popped, giving it a lighter, crispier texture than many oil-popped varieties. The choice of oils is a key factor, and the specific vegetable oils used can vary. According to product labels, the oils may include a combination of corn, canola, and/or sunflower oil. These oils not only help the seasoning adhere to the popcorn but also contribute to its overall taste and fat content. Using a blend of oils allows the company flexibility in sourcing while maintaining a consistent product profile.

The signature seasoning blend

The most complex part of the recipe lies in the cheese-flavored seasoning. It's a powdered mix that combines several ingredients to replicate the rich, tangy taste of real white cheddar. The components of this seasoning include:

  • Cheddar Cheese: The core of the flavor, made from milk, cheese cultures, salt, and enzymes.
  • Whey: A milk protein byproduct used as a flavor enhancer and to create a powdery, cohesive seasoning.
  • Buttermilk: Adds a tangy, creamy flavor note to the cheese blend.
  • Natural Flavors: These are complex, proprietary mixtures that can be derived from a variety of natural sources, though specific origins are not required to be disclosed. This ingredient helps boost the cheesy taste profile.
  • Salt: A fundamental flavor enhancer that balances the cheesy and buttery notes.
  • Maltodextrin (in some formulations): A corn-based additive used as a bulking agent and carrier for the natural flavors.

The Smartfood recipe change controversy

In recent years, many long-time fans have reported noticing a change in the taste and texture of Smartfood White Cheddar popcorn. An investigation by Eater revealed that a recipe change occurred around 2021, shifting the ingredient order and introducing maltodextrin.

According to FDA regulations, ingredients must be listed in descending order of predominance by weight. For many years, the ingredient list showed "cheddar cheese" high up on the list. However, packages with a copyright from 2021 or later show "cheddar cheese" appearing much lower, with "natural flavors" and "maltodextrin" now preceding it. This indicates that the new recipe contains less actual cheddar cheese and relies more heavily on processed flavorings and bulking agents for its signature taste, which some consumers have found disappointing.

Smartfood vs. "Simply" Smartfood ingredients

Smartfood also offers a "Simply" line of products, marketed as being made with ingredients consumers can feel good about. A side-by-side comparison of the ingredients reveals some key differences, particularly regarding the complexity of the seasoning.

Ingredient Category Smartfood White Cheddar (Standard) Simply Smartfood White Cheddar Notes
Popcorn Popcorn Popcorn Both use whole-grain air-popped popcorn.
Vegetable Oil Corn, Canola, and/or Sunflower Oil Sunflower Oil "Simply" uses a single, more specific oil.
Cheese & Dairy Cheddar Cheese, Whey, Buttermilk Cheddar Cheese, Whey, Buttermilk Both use a cheese and dairy blend.
Additional Seasoning Natural Flavors, Maltodextrin Natural Flavor, Salt "Simply" lists fewer, more straightforward seasoning additives.
Preservatives None specified No artificial preservatives Both claim no artificial preservatives.

The "Simply" version, while still containing cheese, relies on a cleaner and less complex flavoring system, which results in a milder taste compared to the standard, more heavily flavored version.

Nutritional implications and considerations

While popcorn itself is a whole grain and can be a healthy snack, the processing and added ingredients in Smartfood white cheddar popcorn affect its nutritional profile. As an ultra-processed food, it has higher levels of sodium and saturated fat compared to plain, air-popped popcorn. A single serving of Smartfood contains a notable amount of sodium, which is a factor to consider for those monitoring their intake.

Because the product contains real cheese and other milk-derived ingredients, it is not suitable for people with a dairy allergy. The use of common ingredients like corn and canola oil can also be a concern for those with specific sensitivities. It is always important to check the allergen warnings and specific ingredient lists on the packaging for the most accurate and up-to-date information. For a deeper dive into the recipe change, you can read the Eater article.

Conclusion

What are the ingredients in Smartfood cheese popcorn? At its core, the snack is composed of air-popped, whole-grain popcorn, vegetable oils, and a powdered seasoning made from a blend of real cheddar cheese, whey, buttermilk, and natural flavors. Recent recipe changes have shifted the balance of these ingredients, relying more on flavor additives and less on real cheese, which has been noticed by many consumers. While the product remains a popular and convenient snack, being aware of its ingredients allows for a more informed choice, especially when comparing it to its "Simply" counterpart or other healthier alternatives.

Frequently Asked Questions

Yes, Smartfood cheese popcorn contains real cheddar cheese, which is made from milk, cheese cultures, salt, and enzymes. However, recent recipe changes have reduced the amount of real cheese used in favor of other flavoring agents.

Yes, Smartfood white cheddar popcorn is generally considered gluten-free. As with any packaged food, it is always recommended to check the specific product's label for the most accurate allergen information.

Smartfood uses a blend of vegetable oils, which can include corn, canola, and/or sunflower oil. The specific combination may vary depending on the product formulation.

The taste changed due to a recipe reformulation that occurred around 2021. The new recipe relies more on natural flavors and maltodextrin for its cheesy taste, and less on actual cheddar cheese.

No, Smartfood cheese popcorn is not dairy-free. It contains milk ingredients as part of its cheddar cheese, whey, and buttermilk components, so it is not suitable for individuals with a dairy allergy.

Maltodextrin is a corn-based bulking agent and carrier for the powdered flavorings in some Smartfood formulations. Its inclusion in the recipe indicates a shift towards a more flavor-additive-based seasoning rather than relying solely on cheese powder.

The Simply Smartfood version features a shorter, less complex ingredient list, specifically stating no artificial colors, flavors, or preservatives. As a result, its flavor is generally considered milder and less intense than the standard Smartfood popcorn.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.