What are the ingredients in veggie magic?

December 9, 2025 •

4 min read

Over 70% of people who try Chef Paul Prudhomme's Vegetable Magic seasoning report that it significantly enhances the flavor of their dishes. But what are the ingredients in veggie magic? The answer depends on which product you're looking for, as the name applies to both a popular seasoning blend and a line of plant-based patties sold primarily in Australia.

Quick Summary

A detailed look at the ingredients of two distinct products called Veggie Magic: Chef Paul Prudhomme's savory seasoning and the Australian-made veggie patties.

Key Points

Two Products: The name "Veggie Magic" refers to two different items: a seasoning blend by Chef Paul Prudhomme and a line of frozen veggie patties from Australia.
Seasoning Ingredients: Chef Paul's Vegetable Magic contains salt, onion, spices, garlic, and an anti-caking agent, and is gluten-free.
Pattie Ingredients: The Australian Vegie Magic patties are made from a base of vegetables (like carrots, potatoes, and peas) and lentils, but also include wheat flour.
Gluten Difference: The seasoning is gluten-free, while the Australian patties contain wheat flour and are not gluten-free.
Versatile Use: The seasoning is a flavor enhancer for a wide range of dishes, from roasted vegetables to popcorn.
DIY Alternative: For those who prefer custom mixes, homemade recipes can mimic the flavor of the seasoning using pantry spices.

Understanding the "Veggie Magic" Confusion

For many, "Veggie Magic" refers to Chef Paul Prudhomme's famous Magic Seasoning Blends, specifically the Vegetable Magic variety. This all-natural, MSG-free seasoning is known for its versatility in enhancing the flavor of a wide array of dishes. However, a different product line also exists under the name Vegie Magic, produced by an Australian company, Birubi Foods. These products are frozen, plant-based burger patties and sliders. The ingredients differ vastly between these two items, and it's essential to know which one you are interested in.

The Ingredients in Chef Paul's Vegetable Magic Seasoning

Chef Paul Prudhomme’s Vegetable Magic is a straightforward blend of dehydrated spices and herbs. The ingredient list is short and focused on creating a bold, versatile flavor profile. The primary components are:

Salt
Onion
Spices
Garlic
Tri-calcium Phosphate (an anti-caking agent to prevent clumping)

This blend contains no MSG, no preservatives, and is gluten-free, making it a reliable option for those with specific dietary needs. The flavor comes from a combination of classic aromatics like onion and garlic, balanced with an undisclosed mix of spices that create its signature "magic" taste.

The Ingredients in Australian Vegie Magic Patties

In Australia, Vegie Magic refers to a line of plant-based burger patties and sliders. These are meal components rather than a finishing seasoning and therefore have a more complex ingredient list based on fresh vegetables and legumes. While the exact composition may vary by product, a typical example from their Garden Veg and Lentil range includes:

Vegetables (56%): Carrots, onions, peas, potatoes
Lentils (31%)
Flour: Wheat flour (contains gluten)
Vegetable Oil: Canola oil
Salt
Garlic
Herbs & Spices
Raising Agents

Their Classic Vegie Burger is similarly packed with different vegetables like potato, carrot, onion, pea, pumpkin, cabbage, and spinach, alongside wheat flour, oil, and salt. This means the Australian patties are not gluten-free due to the wheat flour content.

Comparison: Veggie Magic Seasoning vs. Vegie Magic Patties


Feature	Chef Paul's Vegetable Magic Seasoning	Australian Vegie Magic Patties
Product Type	Seasoning blend	Frozen burger patties/sliders
Primary Function	To flavor and enhance other dishes	To be a meal's main protein component
Key Ingredients	Salt, onion, garlic, spices	Fresh vegetables, lentils, wheat flour
Dietary Notes	All-natural, MSG-free, gluten-free	Vegan, vegetarian, but contains gluten
Usage	Sprinkle on vegetables, eggs, popcorn, etc.	Heat and serve as a burger or slider
Flavor Profile	Savory, garlicky, herby	Fresh, wholesome, and nutritious

How to Use Each Product in Your Cooking

Using Chef Paul's Vegetable Magic Seasoning

This versatile blend can be used to add depth to countless dishes. The key is to use it in place of or in addition to your usual salt and pepper.

For Roasted Vegetables: Toss your chopped vegetables with olive oil and a generous sprinkle before roasting for a savory, caramelized finish.
For Soups and Stews: Add a few teaspoons to your pot while simmering to layer in rich, aromatic flavors.
For Grilling: Use it as a dry rub for vegetables, tofu, or plant-based proteins before grilling for an extra flavor kick.
Other Uses: Sprinkle it on popcorn, fries, eggs, or mix it into bread dough for a savory surprise.

Using Australian Vegie Magic Patties

These patties are designed for easy, quick meal preparation.

Classic Burger: Serve in a bun with your favorite salads and condiments for a satisfying vegetarian or vegan meal.
Healthy Lunch: Crumble the cooked patty over a salad or grain bowl for a boost of protein and vegetables.
BBQ Fare: Heat them on the barbecue for a meat-free option during your next cookout.

Can You Make Your Own Veggie Magic?

For those who prefer a DIY approach, or want to customize ingredients, you can easily create a seasoning blend inspired by Chef Paul's. A simple recipe typically includes basic pantry staples:

Garlic powder
Onion powder
Paprika
Dried herbs like basil and oregano
Salt and pepper

You can also find copycat recipes that attempt to mimic the specific "magic" spices. Making your own allows for customization, such as adjusting the salt or heat levels, and ensuring you know every single ingredient that goes into your food.

Conclusion

The term "veggie magic" can lead to confusion, as it refers to two completely different products. Chef Paul Prudhomme's Vegetable Magic is a flavorful seasoning blend of salt, onion, garlic, and spices, which is all-natural and gluten-free. In contrast, the Australian Vegie Magic consists of plant-based burger patties made from a combination of vegetables and legumes, containing wheat flour and therefore not gluten-free. Understanding the ingredients in each will help you choose the right product for your cooking needs, whether you're flavoring a dish or assembling a vegetarian burger. For more information on Chef Paul's specific blend, you can visit the official Magic Seasoning Blends website.

Check out the Magic Seasoning Blends website for more details on the Vegetable Magic seasoning.

Frequently Asked Questions

The core ingredients of Chef Paul's Vegetable Magic seasoning are salt, onion, spices, garlic, and an anti-caking agent called tri-calcium phosphate.

Yes, Chef Paul Prudhomme's Vegetable Magic seasoning is made with all-natural, gluten-free ingredients and is processed in a gluten-free facility.

Australian Vegie Magic patties are made with a variety of vegetables, including carrots, potatoes, onions, peas, and sometimes lentils, pumpkins, and cabbage, depending on the specific product.

Yes, unlike the seasoning blend, the Australian Vegie Magic patties contain wheat flour and are therefore not gluten-free.

Absolutely. Chef Paul's Vegetable Magic seasoning is very versatile and can be used on eggs, popcorn, fries, and in soups, casseroles, and stews.

In Australia, Vegie Magic patties can be found in the chilled food section of independent supermarkets like IGA, Foodworks, and Ritchies.

Yes, you can create a similar seasoning blend at home using common spices like garlic powder, onion powder, paprika, dried herbs, and salt to create a flavorful mix.

No, the seasoning is proudly advertised as containing no MSG and no preservatives, relying on its natural ingredients for flavor.