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What brand of fruit snacks are the healthiest?

4 min read

According to a 2023 survey, almost 40% of parents struggle to find truly healthy pre-packaged snacks for their children, with fruit snacks being a common culprit. Many popular brands that seem healthy actually contain more sugar than candy. Choosing a genuinely healthy fruit snack requires careful label reading to avoid deceptive marketing and prioritize real, whole-food ingredients.

Quick Summary

Comparing popular fruit snack brands reveals significant differences in ingredients, sugar content, and nutritional value. The healthiest options prioritize real fruit with minimal or no added sugars and avoid artificial additives like dyes and high-fructose corn syrup.

Key Points

  • Check the Label: Always read the ingredient list first and prioritize brands that use whole fruit or fruit puree, not just juice concentrate.

  • Mind the Sugar: The healthiest fruit snacks, like Solely and That's It, have zero added sugar. Avoid options where sugar or corn syrup are the first ingredients.

  • Look for Simplicity: A shorter, more recognizable ingredient list is a strong indicator of a healthier, less-processed product.

  • Prioritize Whole Fruit: Bear Fruit Rolls and That's It Mini Fruit Bars are excellent examples of snacks made from 100% fruit.

  • Beware of Deceptive Marketing: Many colorful, "fruit-flavored" snacks are essentially candy. A high-quality brand will market its health benefits through transparency, not just vibrant packaging.

  • Consider Dried Fruit: Unsweetened dried fruit like raisins or prunes from brands like Sun-Maid can also be a simple and healthy choice.

In This Article

Navigating the supermarket aisles in search of healthy fruit snacks can feel like a minefield. Many products are marketed with cheerful, fruity packaging but are little more than candy disguised as a health food. The key to finding the healthiest option is to look beyond the branding and examine the nutrition label and ingredient list closely. This guide breaks down what to look for and which brands stand out.

Decoding Fruit Snack Ingredients

Not all fruit snacks are created equal. The first and most critical step is to understand the different ingredient profiles. Traditional gummy fruit snacks often use fruit juice concentrate, corn syrup, and artificial flavors and colors. Healthier alternatives, however, prioritize whole fruit, avoid added sugars, and use natural ingredients for coloring and flavor.

What to Avoid

  • High Fructose Corn Syrup and Added Sugars: These are common in many conventional fruit snacks and contribute to high overall sugar content. Healthier brands will list "no added sugar" prominently.
  • Artificial Flavors and Colors: Synthetic additives provide a bright appearance and strong flavor but offer no nutritional benefit. Look for products colored with natural ingredients like beet or carrot extract.
  • Hidden Fillers: Many snacks use starch or other gelling agents to bulk up the product, reducing the actual fruit content. Reading the ingredient list will reveal if these are high on the list.

What to Look For

  • Whole Fruit as the First Ingredient: A genuinely healthy fruit snack will list whole fruit or fruit puree at the top of its ingredient list, indicating it is the most abundant component.
  • No Added Sugar: Check for brands that are sweetened only with natural fruit, such as Solely Organic Whole Fruit Gummies or That's It Mini Fruit Bars.
  • Simple Ingredient Lists: The fewer ingredients, the better. Healthy fruit snacks should have a simple, recognizable list of ingredients you could find in your own kitchen.
  • Natural Sweeteners (If Any): If a sweetener is necessary, options like fruit juice concentrate should be secondary to whole fruit. Some truly healthy options use no added sweeteners at all.

Top Brands for the Health-Conscious Consumer

Several brands are leading the way in creating genuinely healthy and delicious fruit snacks. Their products prioritize nutrition and minimal processing, making them excellent choices for adults and children alike.

Bear Fruit Rolls

Bear Fruit Rolls are a top contender, made with 100% real fruit and no added sugar. These snacks come in convenient, roll-up form and are popular for their simplicity and taste. They achieve their sweetness and flavor purely from the fruit itself, with ingredients lists typically containing just a few different fruits.

Solely Organic Whole Fruit Gummies

For those seeking a gummy-like texture without the sugar crash, Solely Organic offers an excellent solution. These gummies contain only real fruit and Vitamin C. They are a good source of fiber and provide a serving of fruit in every bag, making them a nutritious alternative to traditional gummies.

That's It Mini Fruit Bars

As the name suggests, That's It Mini Fruit Bars are made with just two or three ingredients: fruit, and nothing else. They provide a concentrated, chewy burst of fruit flavor and are a perfect option for a quick, natural energy boost. Their minimalist approach makes them one of the cleanest-label snacks on the market.

Stretch Island Fruit Leather

Another classic, Stretch Island Fruit Leather, is made from fruit puree concentrate and contains no added sugar. While using concentrate, the lack of added sugar and artificial ingredients makes it a significantly healthier choice than most commercial fruit leathers. It's a simple, reliable option for a naturally sweet snack.

Comparison of Fruit Snack Brands

Feature That's It Mini Fruit Bars Solely Organic Gummies Annie's Organic Fruit Snacks Black Forest Fruit Snacks
Key Ingredients Real fruit Whole fruit, Vitamin C Fruit juice concentrate, organic corn syrup Corn syrup, sugar, fruit juice concentrate
Added Sugar No added sugar No added sugar Up to 12g added sugar per serving Up to 11g added sugar per serving
Artificial Colors No artificial colors No artificial colors No artificial colors No artificial colors
Preservatives No preservatives No preservatives Minimal preservatives Some preservatives
Primary Goal Minimalist, whole food Whole fruit, functional Better-for-you alternative Conventional, candy-like

Making the Best Choice for Your Family

Choosing the healthiest fruit snack involves a simple three-step process: read the ingredients, check the sugar content, and assess the brand's reputation for quality. Start by identifying brands with the shortest, most transparent ingredient lists. The best options will list real fruit and little else. Next, compare the grams of sugar per serving, specifically looking for brands with zero added sugar. Finally, consider the brand's commitment to quality by looking for certifications like Organic or Non-GMO Project Verified.

It's also important to remember that even the healthiest pre-packaged snack is a supplement, not a replacement, for fresh, whole fruit. Encouraging a varied diet rich in whole foods is always the best approach for long-term health.

Conclusion

While the market is flooded with sugary, candy-like fruit snacks, several brands offer truly healthy alternatives. Brands like Solely, Bear, and That's It distinguish themselves by using minimal, whole-food ingredients and zero added sugar. By prioritizing products with a short ingredient list and a low or non-existent added sugar count, you can confidently choose a fruit snack that is both delicious and genuinely healthy for yourself and your family.

Frequently Asked Questions

A fruit snack is typically unhealthy when it contains high amounts of added sugars, such as high-fructose corn syrup, and uses artificial colors, flavors, and unnecessary fillers. These ingredients can turn a snack that seems healthy into a sugar-dense candy.

Not necessarily. While they contain fruit juice, many are made from concentrated juice, which removes fiber and nutrients, and often include added sugars and artificial ingredients. Always check the full ingredient list and nutrition facts.

Fruit puree is made from the whole fruit, including the pulp and fiber, which retains more nutrients. Fruit juice concentrate is a stripped-down, highly processed version where most of the water is removed, and often the fiber and other beneficial compounds are lost.

Brands that have the lowest sugar content are typically those that advertise 'no added sugar,' such as Solely Organic Whole Fruit Gummies and That's It Mini Fruit Bars. These options rely on the natural sweetness of the fruit.

Yes, homemade fruit snacks are often the healthiest option because you have complete control over the ingredients. You can use 100% fresh or frozen fruit with no added sugars, flavors, or colors.

No. While being organic means the ingredients are grown without certain pesticides, it doesn't guarantee a low sugar content or lack of processed additives. Some organic brands still have high levels of added sugar.

Great alternatives include whole, fresh fruit, plain dried fruit like raisins or prunes, freeze-dried fruit, and fruit leather with no added sugar. These options provide natural sweetness and more fiber.

Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.