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What brands of Supplements does Walmart carry?

3 min read

According to Walmart's own brand shops, the retailer stocks a wide variety of dietary supplements catering to every budget, including popular national brands and its own exclusive labels. Whether you are searching for basic multivitamins or specialized herbal blends, understanding what brands of supplements does Walmart carry is key to making an informed purchase. This guide provides a comprehensive breakdown of the options available.

Quick Summary

Walmart offers a diverse range of supplement brands, including its private labels Spring Valley and Equate, along with numerous national brands like Nature Made, Nature's Bounty, Olly, and Centrum.

Key Points

  • Walmart's Exclusive Brands: Walmart offers two private-label supplement brands: Spring Valley and Equate, both known for their affordability.

  • Diverse Selection: The retailer stocks a huge variety of supplement types, from daily multivitamins to specialized products like probiotics, fish oil, and herbal blends.

  • Major National Brands: In addition to its own labels, Walmart carries numerous national supplement brands, including Nature Made, Nature's Bounty, Olly, and Centrum.

  • Gummy Options: For those who prefer non-pill formats, brands like Olly, Vitafusion, and Goli provide a wide array of gummy supplements.

  • Value vs. Quality: While store brands like Equate offer excellent value, it is important to research certifications for third-party testing if quality and purity are a primary concern.

  • Convenient Availability: Walmart makes supplements widely accessible, with both in-store and extensive online options available for purchase.

In This Article

Walmart's Exclusive and Budget-Friendly Brands

Walmart's in-house brands, Spring Valley and Equate, dominate the value segment of its supplement aisle. These brands are designed to offer a cost-effective alternative to more expensive national products while covering a wide spectrum of nutritional needs.

Spring Valley: The In-House Wellness Brand

Spring Valley is perhaps Walmart's most recognized store-brand for vitamins and supplements. It offers a massive range of products across virtually every supplement category, including:

  • Vitamins: Individual vitamins like Vitamin D3, Vitamin C, and B-Complex.
  • Minerals: Magnesium, Zinc, and Calcium supplements.
  • Probiotics: Popular for gut health, available in gummies and tablets.
  • Herbal Supplements: Ashwagandha, Turmeric, and Elderberry.
  • Specialty Items: Omega-3 fish oil, melatonin, and supplements for hair, skin, and nails.

While some historical consumer concerns have been raised about sourcing, the brand remains a popular, affordable option for many shoppers. Many customers report satisfaction with its value and effectiveness.

Equate: The Generic Alternative

Equate is Walmart's general store-brand and also features a robust line of supplements, often designed to be a direct equivalent to name-brand competitors like Centrum. Customer reviews frequently highlight the great value of Equate products, with many stating they contain the same ingredients as the pricier versions. Popular Equate supplements include:

  • Complete Multivitamins: Options for men, women, and adults over 50.
  • Gummy Vitamins: For those who prefer a chewable format.
  • Specialized Blends: Such as high-performance protein shakes and specific vitamin/mineral combinations.

Major National Supplement Brands at Walmart

For shoppers who prefer established national names, Walmart also offers an extensive selection. These brands are often leaders in the market and backed by long-standing reputations.

Nature Made

Nature Made is a household name known for its high-quality, scientifically-backed supplements. It is one of the most visible brands in Walmart's health section, offering:

  • Omega-3 Fish Oil: In various potencies and formulations.
  • High-Absorption Magnesium: Often in gummy form for easier absorption.
  • Vitamin B12: Including time-release tablets.
  • Multivitamins: With different formulations targeting specific demographics.

Nature's Bounty

Another staple at Walmart, Nature's Bounty is well-known for its wide variety of supplements, particularly those focused on hair, skin, and nails. Their product line includes:

  • Biotin Gummies: A very popular product for beauty support.
  • Herbal and Specialty Formulas: A comprehensive range including Turmeric and other wellness aids.

Olly

Olly stands out for its appealing gummy format and focus on specific wellness goals, making it a favorite among younger consumers and those who dislike swallowing pills. Their range at Walmart covers needs like sleep, immunity, and daily nutrition.

Centrum and One A Day

Centrum and One A Day are classic multivitamin brands that offer comprehensive formulas tailored to different age groups and genders. These brands are a go-to for those seeking a basic, all-in-one daily supplement.

Specialized and Trending Brands

Walmart's online and in-store inventory also includes a mix of specialized brands and those that have gained recent popularity.

Goli and Vitafusion

Alongside Olly, Goli and Vitafusion are prominent gummy supplement brands carried at Walmart. Goli is famous for its Apple Cider Vinegar gummies, while Vitafusion offers a variety of multivitamin gummies.

Qunol and Force Factor

For more targeted needs, brands like Qunol (CoQ10 for heart health) and Force Factor (performance and testosterone support) can be found. These brands cater to specific health concerns beyond general wellness.

Comparison of Popular Walmart Supplement Brands

Feature Spring Valley Equate Nature Made Olly
Availability Exclusive to Walmart Exclusive to Walmart Widely Available Widely Available
Price Point Budget-friendly Budget-friendly Mid-range Mid-range
Target Audience General wellness & specific needs Budget-conscious shoppers General health & wellness Flavor-focused & specific needs
Popular Product Type Vitamins, minerals, probiotics Multivitamins, generics Fish oil, B12, D3 Gummies for sleep, immunity
USP Low price for broad range Value-focused generic formulas High quality, science-backed Fun, tasty gummy formats

Final Conclusion

Walmart's supplement selection offers a robust mix for all types of consumers. The store's private labels, Spring Valley and Equate, provide an accessible entry point for those on a budget, covering a comprehensive range of vitamins, minerals, and specialized formulas. Complementing this are well-regarded national brands like Nature Made and Nature's Bounty, which offer trusted, established options. Specialty brands focusing on niche needs or appealing formats are also readily available, ensuring shoppers can find solutions for specific health goals. By understanding the brands offered, consumers can navigate Walmart's vast inventory to find the right supplements for their wellness journey.

For more information on supplement quality and testing, see ConsumerLab.com.

Frequently Asked Questions

Yes, Walmart has two main store-brand supplement lines: Spring Valley, which is its primary wellness brand, and Equate, its generic alternative brand.

A USA Today fact-check addressed a viral claim about Spring Valley vitamins being made exclusively in China. While some raw materials for certain Spring Valley products may be sourced from China, products can also be manufactured in other countries or the USA, and the country of origin should be listed on the product label.

Walmart carries many popular brands, including Nature Made, Nature's Bounty, Olly, Centrum, One A Day, and Vitafusion, among others.

Many customer reviews suggest that Equate supplements offer excellent value and contain ingredients similar to more expensive, name-brand versions. However, some consumers may have different experiences with ingredients or effectiveness.

Yes, Walmart has a wide selection of gummy vitamins from various brands, including its own Spring Valley line as well as popular brands like Olly, Vitafusion, and Goli.

Specialized supplements can be found both online and in-store. Brands like Qunol, known for CoQ10, are available, and the supplements section will be organized by type or health focus.

For independent verification of supplement quality and potency, you can look for third-party certifications like USP on the product label. Resources like ConsumerLab.com also provide independent test results.

Reviews for Equate's protein shakes and other supplements are mixed. While some praise the taste and value, others have noted texture differences compared to premium brands. A full nutritional comparison is always recommended.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.