What Company Does Factor Own? A Look at the Acquisition by HelloFresh

November 27, 2025 •

3 min read

In November 2020, the meal-kit giant HelloFresh completed its acquisition of ready-to-eat meal company Factor75, Inc., which is now known simply as Factor. This means when people ask, 'what company does Factor own?', the answer is none, as Factor is the subsidiary, not the parent company. This strategic move expanded HelloFresh's portfolio and market share in the booming prepared meal sector.

Quick Summary

Factor, the popular ready-to-eat meal delivery service, is owned by the global meal-kit company HelloFresh. The acquisition occurred in November 2020, allowing HelloFresh to diversify its brand offerings and strengthen its position in the competitive food delivery market. Factor operates as a distinct brand under the HelloFresh Group.

Key Points

Ownership: HelloFresh, the global meal-kit leader, acquired the ready-to-eat meal service Factor75, Inc. (now Factor) in November 2020.
Strategic Acquisition: The purchase of Factor allowed HelloFresh to expand its market share and diversify its offerings by entering the rapidly growing ready-to-eat meal segment.
Brand Expansion: Since the acquisition, HelloFresh has facilitated Factor's expansion into new markets, including Canada and parts of Europe.
Product Differences: While owned by the same company, Factor focuses on convenience with pre-made meals, while HelloFresh provides meal kits requiring user preparation.
Multi-Brand Strategy: Factor operates as a distinct brand within HelloFresh's multi-brand portfolio, which also includes EveryPlate and Green Chef, among others.
Customer Focus: The acquisition helps HelloFresh appeal to a wider range of customers, from those who love cooking (HelloFresh) to those who prioritize time-saving convenience (Factor).

HelloFresh's Strategic Acquisition of Factor

HelloFresh's purchase of Factor was a calculated move to capitalize on the growing demand for convenient, ready-to-eat (RTE) meals. While HelloFresh has long dominated the market with its meal-kit offerings, Factor's business model caters to a different, though often overlapping, customer segment: busy individuals and families who prioritize convenience and minimal food preparation. The acquisition of Factor, which specializes in fresh, chef-prepared meals with a health and wellness focus, enabled HelloFresh to capture a broader audience.

The Details of the Acquisition

The transaction for Factor75, Inc. was valued at up to $277 million. This included an earn-out and management incentives component, indicating a strategy to retain Factor's leadership and incentivize strong performance post-acquisition. For HelloFresh, the benefits were clear: an expanded customer base, increased production capacity through Factor's facilities, and a diversified brand portfolio. For Factor, the deal provided access to HelloFresh's extensive resources, supply chain infrastructure, and marketing expertise to accelerate its growth.

How Factor Fits into the HelloFresh Brand Portfolio

HelloFresh's multi-brand strategy is central to its market dominance. By owning a suite of different food brands, the company can address various consumer needs and price points.

HelloFresh: The flagship meal-kit brand, offering a balance of convenience and home cooking.
EveryPlate: A more budget-friendly meal-kit option.
Green Chef: A meal-kit service focused on health-conscious diets like keto and vegan.
Factor: The ready-to-eat brand, offering chef-prepared meals that are ready in minutes.

This tiered approach allows HelloFresh to retain customers who might otherwise switch to a competitor. A customer who starts with HelloFresh for meal kits might later transition to Factor for convenience, all while staying within the same parent company.

Factor vs. HelloFresh: A Comparison

While they are now owned by the same company, Factor and HelloFresh offer very different products and serve distinct needs. The table below highlights their key differences:


Feature	Factor	HelloFresh
Product Type	Ready-to-eat (RTE) meals	Meal kits with fresh ingredients
Preparation	Minimal effort (microwave or oven)	Moderate cooking required
Customer Focus	Singles, busy professionals, convenience seekers	Couples, families, those who enjoy cooking
Dietary Focus	Strong emphasis on specific diets (keto, paleo, plant-based)	Wide range of recipes, standard diets
Meal Freshness	Prepared, fresh-delivered	Fresh, pre-portioned ingredients
Time Commitment	Low (minutes)	Medium (30-45 minutes)

Changes to Factor Post-Acquisition

After the acquisition, some customers expressed concerns about changes in Factor's product quality, specifically regarding ingredient sourcing. While Factor representatives maintained that quality was upheld, some consumers noted a shift in ingredient transparency on packaging. However, the brand has continued its successful expansion under HelloFresh, including a rollout into European markets. This expansion demonstrates HelloFresh's commitment to growing the Factor brand globally while maintaining its focus on the RTE market segment.

Factor's Continued Growth and Market Position

Despite the brand loyalty and specific market segment it serves, Factor's acquisition was a crucial step for its future growth. By leveraging HelloFresh's established infrastructure, Factor has been able to expand its geographical reach and scale its operations more effectively. This synergy has been beneficial for both companies, increasing HelloFresh's overall market share in the food delivery sector and solidifying Factor's position as a leader in the ready-to-eat meal category.

A Look at Factor's Expansion

Following its success in the United States, HelloFresh strategically launched the Factor brand in other regions. In 2023, for example, HelloFresh expanded Factor's availability to Canada and parts of Europe, including the Netherlands and Belgium. This global expansion leverages HelloFresh's existing market penetration and supply chains, demonstrating the power of a combined brand effort. The move into international markets is a key indicator of Factor's importance within the larger corporate strategy.

Conclusion: The Answer to 'What Company Does Factor Own?'

In summary, the popular ready-to-eat meal service Factor does not own any other companies but is, in fact, owned by the international meal-kit company, HelloFresh. This ownership structure has been in place since a major acquisition in November 2020. This strategic partnership has enabled Factor to leverage HelloFresh's vast resources to scale its operations, expand its market reach, and further solidify its position as a dominant player in the ready-to-eat meal sector, complementing HelloFresh's own market-leading meal-kit business. The partnership allows HelloFresh to offer a comprehensive range of food options to a diverse customer base.

For more details on the original acquisition, see the official press release from November 2020: HelloFresh Acquires Ready-to-Eat Meal Company Factor75, Inc..

Frequently Asked Questions

The parent company of the ready-to-eat meal service Factor is HelloFresh.

HelloFresh acquired Factor75, Inc. in November 2020.

The acquisition by HelloFresh did not fundamentally change Factor's business model, which remains focused on ready-to-eat meals, but it did leverage HelloFresh's resources for expansion.

Factor is part of HelloFresh's multi-brand strategy, which aims to serve different customer segments. Factor caters to those seeking maximum convenience, while HelloFresh's flagship brand serves the meal-kit market.

No, they are not the same product. HelloFresh delivers meal kits with pre-portioned ingredients for customers to cook, while Factor delivers fully prepared, ready-to-eat meals that only need to be heated.

Prior to being acquired by HelloFresh, the company was known as Factor75, Inc.

Factor is available across the contiguous United States and has also expanded into new markets, including Canada and select European countries, under HelloFresh's ownership.