What Herbalife products does Virat Kohli endorse?

December 12, 2025 •

3 min read

As a prominent brand ambassador for Herbalife, Indian cricketer Virat Kohli is associated with a range of nutritional products designed for athletes and active individuals. His role highlights categories essential for peak performance, recovery, and overall wellness. While his specific daily regimen isn't public, his endorsement aligns with Herbalife's focus on energy, hydration, and protein supplements.

Quick Summary

Virat Kohli, a Herbalife brand ambassador, is associated with the company's sports performance product line, including supplements for energy, hydration, and protein. His endorsement reflects a commitment to fitness.

Key Points

Endorsement Focus: Virat Kohli primarily endorses Herbalife's sports performance nutrition, which includes products for energy, hydration, and protein.
Ambassadorial Role: Kohli's partnership highlights his role as a brand ambassador for Herbalife, not necessarily a user of every single product.
Personal Diet: Kohli's well-known vegan diet emphasizes plant-based protein sources, which aligns with some of Herbalife's offerings, although his specific supplement use is private.
Herbalife24 Line: The endorsement is closely linked to the Herbalife24 product line, a dedicated sports nutrition series that aids preparation, training, and recovery.
Strategic Partnership: The alliance provides Herbalife with credibility through a world-class athlete and reinforces Kohli's image as a fitness icon.
General Categories: Instead of individual items, Kohli's promotion emphasizes broad categories like Energy Boost, Hydration Boost, and Protein Boost.

Virat Kohli's Role as a Herbalife Ambassador

Since becoming a brand ambassador for Herbalife, Virat Kohli has represented the brand's commitment to active living and nutritional excellence. His partnership extends beyond merely promoting products; it positions him as a living example of the company's values, especially concerning fitness and well-being. This alignment is strategic for both parties, as Kohli's status as a world-class athlete provides credibility to Herbalife's sports nutrition offerings. While the company has over 190 sponsored athletes globally, Kohli is a key figure in the Indian market.

Endorsement Focus: Product Categories

While the specific products Kohli uses aren't always disclosed, his association with Herbalife highlights several general product categories tailored for athletes. These categories cover the spectrum of an athlete's nutritional needs, from pre-workout to recovery.

Energy Boost: Products designed to provide an energy lift for workouts or demanding days. These often include teas or powdered drink mixes.
Hydration Boost: Supplements focused on replenishing fluids and electrolytes lost during exercise. The Herbalife24 line, specifically CR7 Drive created in partnership with Cristiano Ronaldo, is a prominent example of a product targeting athlete hydration.
Sports Performance: A broad category encompassing products aimed at improving athletic output, endurance, and overall fitness.
Protein Boost: Protein powders and bars are a staple for athletes to support muscle growth and repair. Kohli's vegan diet relies on plant-based protein, aligning with Herbalife's offerings.
Vitamins & Supplements: General health products, such as those for targeted health and immune support, are also part of Herbalife's wider range.

A Closer Look at the Herbalife24 Line

Herbalife's Herbalife24 line is its dedicated range for sports nutrition, and it's this series of products that Kohli and other elite athletes primarily represent. The line covers the three main phases of athletic nutrition: preparation, training, and recovery. Some key products include:

Herbalife24 Formula 1 Sport: A meal replacement shake designed for athletes.
Herbalife24 Hydrate: An electrolyte drink mix for hydration.
Herbalife24 Rebuild Strength: A post-workout protein shake for muscle recovery.
Herbalife24 CR7 Drive: A sports drink developed with Cristiano Ronaldo for hydration and endurance.
Herbalife24 Restore: A supplement to combat exercise-induced inflammation.

Virat Kohli's Personal Diet vs. Endorsed Products

It is important to differentiate between products an athlete endorses and their specific personal dietary intake, which is often private. While Kohli's endorsement promotes Herbalife's brand, his personal fitness journey has famously evolved. After shifting to a plant-based diet in 2018, he emphasized lentils, legumes, tofu, and other plant-based protein sources. His personal approach focuses on wholesome foods, complemented by supplements.

Comparison of Key Herbalife Sports Products


Product Category	Purpose	Typical Ingredients	Associated Phase	Benefits for Athletes
Formula 1 Sport	Meal Replacement & Nutrition	Protein, carbohydrates, vitamins, minerals	Preparation	Balanced nutrition for a demanding schedule
Herbalife24 Hydrate	Hydration & Electrolytes	Sodium, potassium, magnesium, Vitamin C	Training (During)	Replaces electrolytes lost through sweat
Herbalife24 Rebuild Strength	Post-Workout Recovery	Protein, branched-chain amino acids (BCAAs)	Recovery	Supports muscle repair and growth
Protein Boosters	Muscle Support	Protein (whey, soy, casein), amino acids	Preparation & Recovery	Increases daily protein intake for muscle building

Conclusion

Virat Kohli's association with Herbalife is a high-profile endorsement that reinforces the brand's position in the sports nutrition market. Through his partnership, Kohli promotes the brand's core product categories, including those related to energy, hydration, and protein. While he endorses the brand, his personal diet reflects a disciplined, whole-food approach, often supplemented by products like those offered by Herbalife, especially plant-based options. Ultimately, Kohli's role highlights the importance of proper nutrition and supplementation for athletes striving for peak physical condition.

Visit the official Herbalife website for more details on their athlete programs.

Frequently Asked Questions

Yes, Virat Kohli is a brand ambassador for Herbalife Nutrition and has had a personal endorsement deal with the company. He is one of many sponsored athletes associated with the brand globally.

While Kohli endorses the brand, the specific Herbalife products he personally uses are not publicly detailed. His endorsement covers general product categories like sports performance, hydration, and protein.

While Kohli is a Herbalife ambassador, the Herbalife24 CR7 Drive sports drink was specifically co-created with football icon Cristiano Ronaldo. Kohli's endorsement covers the broader sports line, which includes such athlete-focused products.

No, Virat Kohli transitioned to a vegan diet in 2018, citing personal performance reasons. His Herbalife endorsement is complementary to his fitness and nutrition ethos, but it was not the cause of his dietary shift.

The Herbalife24 line, the company's dedicated sports nutrition range, includes products for preparation, training, and recovery. Examples include Herbalife24 Formula 1 Sport for meal replacement and Herbalife24 Rebuild Strength for post-workout recovery.

No, Kohli's endorsement is part of a larger sponsorship portfolio and does not imply that he relies solely on Herbalife for all his nutrition. His diet is known to be predominantly whole foods, complemented by supplements.

Given his vegan diet, Kohli would likely favor plant-based protein powders, a category that Herbalife offers. The company provides various protein options, including plant-based formulas.