AG1, formerly known as Athletic Greens, has long been a subscription-based staple for health-conscious consumers seeking a comprehensive daily supplement. Its availability at Costco represents a major shift in the brand's strategy and provides a unique buying opportunity for members. However, it is crucial for consumers to understand the differences between the Costco version and the product sold on AG1's own website.
AG1 at Costco: The Classic Formulation
The most important distinction to note is that the AG1 sold at Costco is the classic formula, not the more recent 'Next Gen' version. While the core benefits remain similar, the ingredient list has some key differences. The classic formula contains 75 ingredients, including vitamins, minerals, probiotics, and whole-food sourced nutrients.
The product is packaged in a convenient 40-count box of individual travel packs. This is a departure from the bulk pouch format typically sold on the AG1 website. The travel packs are ideal for users who are new to the product and want to test it out, or for those who prioritize convenience and portability.
What's in the AG1 Classic Formula?
The 75 ingredients in the classic formula provide foundational daily nutrition. These ingredients can be broadly categorized into several key blends:
- Superfood Complex: A potent blend of nutrient-dense greens like spirulina, chlorella, and organic wheatgrass to support overall health.
- Vitamins and Minerals: A robust combination of essential vitamins and minerals, including significant amounts of B vitamins, vitamin C, vitamin A, and zinc, to help fill nutritional gaps.
- Probiotics and Digestive Enzymes: The formula includes a dairy-free probiotic blend (7.2 billion CFUs) and a digestive enzyme complex to support gut health and digestion.
- Adaptogens and Antioxidants: This blend incorporates adaptogenic herbs and plant-based antioxidants, designed to help the body manage stress and combat free radicals.
The AG1 Next Gen Formula (Online Exclusive)
For contrast, AG1's Next Gen formula, available only via their website, features several updates. The newer version includes eight additional ingredients, bringing the total to 83. One of the most notable changes is an updated probiotic blend, which now contains 10 billion CFUs from five different clinically-studied strains, an increase from the classic version. This focus on enhanced gut health is a key feature of the Next Gen product.
Comparison: AG1 at Costco vs. AG1 Direct
Choosing between the Costco and direct-purchase versions of AG1 depends heavily on your priorities: price, convenience, and formula details. The table below outlines the primary differences.
| Feature | AG1 at Costco (Classic Formula) | AG1 Direct-to-Consumer (Next Gen) |
|---|---|---|
| Product Version | Classic Formula (75 ingredients) | Next Gen Formula (83 ingredients) |
| Packaging | 40 individual travel packs | 30-serving bulk pouch or 30-serving travel packs |
| Price | Significantly discounted; typically around $72.99 for 40 servings | Premium pricing; $99 one-time or $79/month via subscription for 30 servings |
| Availability | Costco warehouses and Business Centers | AG1 Official Website (drinkag1.com) |
| Probiotic Count | 7.2 billion CFUs (classic blend) | 10 billion CFUs (updated blend) |
| Convenience | Excellent for on-the-go use with 40 pre-portioned packs | Subscription service offers automated, regular delivery to your home |
| Best For | New users, budget-conscious buyers, and travelers | Committed users seeking the latest formula and maximum probiotic benefits |
The Value Proposition of AG1 at Costco
Costco's selling model is rooted in providing high-volume products at a lower price point. For AG1, this means offering the classic formula at a price that is often more affordable per serving than even the subscription price on the official website. Customers who find value in the classic formula and prefer the individual packaging can realize substantial savings. A Costco purchase is also a one-time transaction, appealing to those who prefer not to sign up for a monthly subscription. However, loyal users of the Next Gen formula, or those specifically looking for its enhanced gut health features, will still need to purchase from the AG1 website. The Costco offering is not a replacement but a valuable, lower-cost alternative for many.
Conclusion: Which AG1 is Right for You?
The introduction of AG1 at Costco provides consumers with a compelling, budget-friendly option for trying or regularly purchasing the popular greens powder. The key difference lies in the formula: the Costco version is the classic blend with 75 ingredients, while the brand's website sells the newer Next Gen formula with 83 ingredients and a higher probiotic count. If your primary motivators are price and convenience, and the classic formula's comprehensive nutritional support meets your needs, then the Costco deal is a no-brainer. If you are a dedicated user of the Next Gen formula or require its specific ingredient upgrades, purchasing directly from the AG1 website is the only way to go. Ultimately, both options provide excellent nutrition; the best choice depends on your personal priorities and preferences.
Optional Outbound Link
For more detailed information on the ingredients and clinical studies related to AG1, you can visit the official Athletic Greens website at https://drinkag1.com/.
