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What is MSG called in a grocery store?

4 min read

In 1908, Japanese scientist Kikunae Ikeda isolated the savory "umami" flavor, which led to the creation of MSG. For home cooks looking to harness this powerful taste, knowing what is MSG called in a grocery store is essential, as it is sold under various brand and ingredient names.

Quick Summary

MSG is sold under brand names like Accent in the spice aisle and Ajinomoto in Asian markets. It also appears on food labels as yeast extract, hydrolyzed protein, and other names.

Key Points

  • Ac'cent: A common brand name for MSG in mainstream supermarkets, typically found in the spice aisle.

  • Ajinomoto: A popular MSG brand available in Asian grocery stores, often sold in larger packages.

  • Spice or International Aisle: In mainstream grocery stores, check the spice or international foods section for standalone MSG products.

  • Hidden Sources: Ingredients like hydrolyzed protein, autolyzed yeast, yeast extract, and "natural flavors" can indicate the presence of MSG in processed foods.

  • Read Labels Carefully: For packaged foods, a thorough reading of the ingredient list is necessary to identify added glutamates.

  • Natural Umami: Glutamates, the flavor behind MSG, are also naturally present in foods like cheese, tomatoes, and mushrooms.

In This Article

Finding MSG as a Standalone Seasoning

For those who want to add pure monosodium glutamate to their cooking, it is available as a standalone spice, though often under a different brand name. Knowing the specific names and where to look is key to a successful search.

Where to Look in a Mainstream Grocery Store

In a standard supermarket, you should head to the spice and seasoning aisle. You will likely find MSG sold under the brand name Ac'cent. Its container is typically located near the salts and other flavor enhancers. Ac'cent is simply MSG, marketed directly to American consumers since 1947.

Where to Find MSG in an Asian Market

If you have access to an Asian grocery store, you will often find MSG more easily and affordably. The most common brand is Ajinomoto, the original Japanese company that commercialized the seasoning. It is frequently sold in large bags or canisters and may be labeled simply as "MSG" in addition to the brand name. Another lesser-known brand is Ve-Tsin, which may sometimes be labeled as "gourmet powder".

Common Places to Find MSG in the Store

  • Spice Aisle: For the brand Ac'cent.
  • International Aisle: In larger grocery stores, check the international or Asian food section for brands like Ajinomoto.
  • Asian Markets: Specialty stores will have a wider variety of brands and sizes, most commonly Ajinomoto.
  • Online: For the widest selection and best bulk prices, online retailers like Amazon carry various brands of MSG.

Unmasking Hidden MSG on Food Labels

For shoppers trying to identify or avoid MSG in processed foods, the journey is more complex. While the standalone seasoning must be labeled as "monosodium glutamate", MSG is often included in products under other, less obvious names.

The List of Alternative Names for MSG

According to food labeling experts, MSG and other forms of free glutamates can be found under a variety of different ingredient names. Be vigilant and read the ingredient list carefully for these common terms:

  • Hydrolyzed protein: Refers to proteins broken down into their amino acid components, including glutamic acid.
  • Autolyzed yeast or Yeast extract: This is made from yeast cells breaking down, releasing glutamic acid.
  • Natural flavors/Flavoring: This is a broad category that can legally include MSG and other glutamates, which the FDA does not require to be disclosed individually.
  • Glutamic acid: The core amino acid in MSG.
  • Sodium caseinate/Calcium caseinate: Casein is a milk protein that can be broken down to form free glutamates.
  • Textured protein or Soy protein isolate: Derived from soy, which is naturally rich in glutamates.
  • Bouillon or Broth: Pre-made stocks often contain added MSG.
  • Whey protein: A milk protein source.

The Difference Between Added and Natural MSG

It is important to distinguish between MSG added as a seasoning and glutamate that occurs naturally in foods. Glutamates are present in a wide range of natural, healthy foods. The body metabolizes naturally occurring glutamate and added MSG in the same way, and there is no chemical difference once it is dissolved.

Comparison Table: Finding MSG in Different Forms

Feature Standalone MSG (e.g., Accent) Hidden MSG (in Processed Foods)
Labeling Clearly labeled "Monosodium Glutamate" or brand name (e.g., "Ac'cent"). Hidden under other names like "yeast extract," "hydrolyzed protein," or "natural flavors".
Location Typically found in the spice or international aisle of grocery stores. Present in thousands of prepared foods across the entire supermarket, from chips and soups to sauces and deli meats.
Form A pure, white, crystalline powder. Part of a larger blend of ingredients and integrated into the food item.
Control Gives the cook precise control over the amount used to boost umami. Amount is predetermined by the manufacturer; hard to avoid without reading ingredient lists.
Price Generally inexpensive, especially when purchased in bulk from Asian markets. Cost is baked into the price of the processed food item.

Conclusion

Navigating the grocery store for MSG requires a dual approach. For cooks seeking to use the pure flavor enhancer, look for the brand name Ac'cent in the spice aisle of mainstream supermarkets or Ajinomoto in Asian markets. However, if your goal is to understand or avoid added MSG in processed items, you must become a diligent label reader, learning the aliases like "yeast extract" and "hydrolyzed protein". With this knowledge, you can make more informed choices about the savory flavor boosters in your food. For more information on using MSG, visit a trusted culinary resource like The Spruce Eats.

Frequently Asked Questions

In most mainstream grocery stores in the United States, MSG is sold under the brand name Ac'cent. You will typically find it in the spice or seasoning aisle.

At Asian markets, you are most likely to find the brand Ajinomoto, which is the original Japanese company that developed MSG. It is often sold in large bags or canisters and may be labeled simply as "MSG."

Yes, on processed food labels, MSG can be included under other names. Common examples include hydrolyzed protein, yeast extract, autolyzed yeast, and sodium caseinate.

Yes, "natural flavor" is a broad term that can legally include glutamates, the same compounds found in MSG, without explicit disclosure. It is a common way for manufacturers to add umami flavor.

For standalone MSG, check the spice aisle next to the salts in mainstream grocery stores. If you are shopping at a larger supermarket, also check the international foods section for different brands.

Yes, according to the manufacturer, Accent seasoning is 100% monosodium glutamate and is designed to enhance the flavor of foods.

Yes, many Asian grocery stores and online retailers offer MSG in bulk sizes, which can be more cost-effective for frequent use.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.