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What is Red 40 Called in Canada?

4 min read

In Canada and the United States, Red 40 is a common food colouring, but recent reports in early 2025 indicated that while the US is re-evaluating certain dyes, Canada's approach remains different. The specific name for this dye on Canadian ingredient labels is a frequent source of consumer confusion.

Quick Summary

This article explains that Red 40 is known as Allura Red in Canada, detailing how it is regulated and labelled differently under Health Canada's guidelines compared to the U.S. Food and Drug Administration. It covers the legal requirements for Canadian food labels and addresses common consumer questions regarding this artificial colour.

Key Points

  • Name in Canada: The artificial food dye known as Red 40 in the United States is labelled as Allura Red in Canada.

  • Regulatory Body: Health Canada is responsible for assessing and regulating the use of food additives like Allura Red in Canada.

  • Labelling Differences: Canadian food labels list "Allura Red" explicitly, whereas US labels use "Red 40" or "FD&C Red No. 40".

  • Permitted Use: Allura Red is a permitted food colouring in Canada, but its use is subject to maximum levels set by Health Canada.

  • Hyperactivity Concerns: Similar to concerns in other countries, Allura Red has been criticized for its potential link to hyperactivity in children, though Health Canada's assessments maintain its safety at approved levels.

  • Natural Alternatives: Some Canadian companies offer natural alternatives, such as beetroot or paprika extract, in place of synthetic dyes.

  • Different Products: Some multinational brands sell versions of products with synthetic dyes in the US and with natural alternatives in Canada.

In This Article

What Canadian Regulations Say About Allura Red

In Canada, the food additive most commonly known in the United States as Red 40 is officially designated as Allura Red. While the compound itself is identical, the name used on product labels is mandated by the Canadian Food Inspection Agency (CFIA), which oversees food labelling based on regulations from Health Canada. The official Canadian List of Permitted Colouring Agents details which colour additives can be used in foods and under what conditions.

Health Canada's approach to food additives like Allura Red is risk-based, taking into account internationally accepted safety standards. This contrasts with some European countries that require warning labels or have banned similar dyes entirely. For Canadian consumers, seeing "Allura Red" on an ingredient list signifies the presence of the same artificial dye that American consumers would see as "FD&C Red No. 40" or simply "Red 40".

Labelling Differences: Canada vs. The US

The difference in how this specific food colour is presented on packaging is a key distinction between Canadian and American food products. In the U.S., the dye is typically listed as "FD&C Red No. 40" or "Red 40". In Canada, manufacturers must declare the specific common name, "Allura Red," as part of the ingredient list. This difference explains why the same multinational food brand might have a slightly different ingredient panel for its products sold in Canada versus the US.

The Allura Red Controversies

Just as with Red 40 in the US, Allura Red has faced criticism in Canada and globally, primarily concerning potential links to hyperactivity and behavioural issues in some children. However, official assessments by regulatory bodies like Health Canada have consistently concluded that the dye is safe for consumption within its permitted levels. This regulatory stance often sparks debate among consumer advocacy groups, parents, and food industry representatives. For example, some companies, like Kellogg's for their Froot Loops brand, produce different versions for the Canadian market using fruit-based dyes, while using synthetic colours in the US.

Comparison of Red 40/Allura Red Across Jurisdictions

Feature Canada United States European Union Norway/Iceland
Common Name Allura Red FD&C Red No. 40 / Red 40 E129 N/A (Banned)
Regulation Permitted with specific use levels by Health Canada and CFIA. Permitted by the FDA. Permitted but requires a warning label on products. Banned for use in foods.
Labeling "Allura Red" must be listed on the ingredient panel. "FD&C Red No. 40" or "Red 40" must be listed. Requires specific labeling (E129) and a warning phrase. Not applicable as the dye is not used in food.
Controversy Criticism exists, but Health Canada maintains it's safe at regulated levels. Subject of ongoing health debates and scrutiny over potential hyperactivity links. Linked to hyperactivity in children, requiring mandatory warning labels. Prohibitive stance due to precautionary principle.

Exploring Natural Alternatives

Consumer demand for products with fewer synthetic ingredients has driven many food producers in Canada to explore natural alternatives to Allura Red. These options often come from plant-based sources and can achieve similar, though sometimes less vibrant, colour results. Examples of natural alternatives commonly used include:

  • Beetroot extract: Provides a deep red hue and is a popular choice for juices, sauces, and desserts.
  • Paprika extract: Delivers a reddish-orange colour, often used in savoury products like snack foods.
  • Annatto: Derived from the achiote tree, it produces a red-orange colour and is frequently found in cheeses and other dairy products.
  • Lycopene: Extracted from tomatoes, this provides a red colour and is also used as an antioxidant.

Consumer Awareness and Choice

For Canadian shoppers, understanding the differences in naming conventions is crucial for making informed purchasing decisions. While the presence of Allura Red on a label indicates the same chemical compound as Red 40, the regulations governing its use and disclosure differ from those in other countries. Consumers concerned about artificial dyes can proactively read ingredient lists and look for phrases like "no artificial colours" or opt for products that specify natural colourants like beet juice or paprika. This is particularly relevant for those who have found a sensitivity to artificial dyes in themselves or their children.

The Science Behind Allura Red

Allura Red (E129) is a synthetic azo dye produced from petroleum distillates. It is known for its stability and cost-effectiveness compared to many natural alternatives, which is why it remains widely used in the food industry. Although Health Canada considers it safe, some studies, such as one conducted on mice, have raised questions about its potential impact on gut health and DNA, but this research has not yet prompted a change in Canadian regulations. It is important for consumers to weigh these concerns against the regulatory bodies' official assessments.

Conclusion In summary, Red 40 is called Allura Red in Canada, and this name is what you will find on Canadian food product ingredient lists. While it is the same synthetic azo dye widely used in the United States and known there as FD&C Red No. 40, its regulation and labelling are governed by Health Canada. Unlike in the EU, Canada does not mandate specific warning labels regarding hyperactivity, but manufacturers must disclose the additive's name. As consumer demand for natural ingredients grows, many Canadian manufacturers offer products with plant-based alternatives. Shoppers can make informed choices by carefully reading ingredient labels and understanding the regulatory landscape that influences the products they purchase.

List of Permitted Food Colours

Frequently Asked Questions

In Canada, federal regulations require manufacturers to use the specific name "Allura Red" for this colour additive, which is the chemical name for the compound known as FD&C Red No. 40 in the United States.

No, Allura Red is not banned in Canada. Health Canada has assessed its safety and permits its use in specific foods and beverages at controlled levels.

Unlike the European Union, Canada does not require specific warning labels on products containing Allura Red. However, the ingredient must be clearly listed on the label.

While the colour additive itself is the same, products from multinational companies may be formulated differently for the Canadian market. It is best to check the ingredient list on the specific product.

The European name for the same dye, Allura Red, is E129. In the EU, products containing this dye must carry a warning label concerning its potential effects on activity and attention in children.

Common natural alternatives used in Canadian products include beetroot extract, paprika extract, annatto, and lycopene, all of which provide a reddish hue.

Some countries, like Norway and Iceland, have taken a more precautionary stance based on health concerns. In contrast, Health Canada's risk-based assessment, supported by international standards, has concluded the additive is safe at regulated levels, leading to a different regulatory outcome.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.