What is the clear protein drink at Costco?
The clear protein drink that has captured the attention of Costco shoppers is the Genius Gourmet Sparkling Clear Protein Drink. Instead of the thick, milky texture of a standard protein shake, this product offers a transparent, effervescent experience similar to a sparkling water or flavored soda. It is exclusively available at Costco warehouses and online for a limited time, which is why it has created significant buzz among consumers.
The drink's primary appeal lies in its high protein content—30 grams per can—combined with a light, non-dairy texture that many find more palatable than traditional shakes. This innovative approach to protein supplementation makes it an attractive option for those who dislike the chalkiness or heaviness of standard protein powders and ready-to-drink beverages.
Breaking Down the Nutrition and Ingredients
The Genius Gourmet clear protein drink packs a solid nutritional profile designed to support fitness goals without the added sugar or fat. Each 12-ounce can contains:
- Calories: 130
- Protein: 30 grams
- Total Sugars: 0 grams
- Carbohydrates: <1 gram
- Fat: 0 grams
The high protein content is derived from ultra-filtered whey protein isolate. This specific type of protein is processed to remove most of the fat, carbs, and lactose, resulting in a cleaner, clearer product when mixed with water. For those with lactose sensitivities, this formulation is a major advantage. The drink is sweetened with sucralose and contains natural flavors to achieve its taste. Interestingly, some versions also list mushroom extract as a preservative.
A Closer Look at the Flavor: Blue Raspberry Lemonade
At the time of its initial nationwide launch at Costco, the drink was primarily available in a Blue Raspberry Lemonade flavor. Reviews of the flavor have been mixed, with many people commenting on its powerful sweetness. Some describe it as reminiscent of a melted popsicle or candy, while others find the sweetness overpowering. The carbonation level has also been a point of discussion, with some reviewers noting that it feels less fizzy than expected. A subtle, slightly chalky aftertaste, likely due to the protein content, has also been mentioned by some users. For many, however, the refreshing fruitiness and lack of a thick texture outweigh these minor drawbacks.
How the Clear Protein Drink Compares to Other Options
To understand the uniqueness of the Genius Gourmet offering, it's helpful to compare it against a more traditional, creamy protein shake commonly found at Costco, such as Premier Protein. The differences highlight why the clear option appeals to a different segment of the market.
| Feature | Genius Gourmet Sparkling Clear Protein | Premier Protein Shake (Typical) |
|---|---|---|
| Texture | Light, sparkling, translucent | Thick, creamy, milkshake-like |
| Primary Protein | Ultra-filtered Whey Protein Isolate | Milk Protein Concentrate (often includes calcium caseinate) |
| Protein Amount | 30g | 30g |
| Sugar Content | 0g | 1g |
| Calorie Count | 130 | 160 |
| Key Flavors | Blue Raspberry Lemonade (seasonal) | Chocolate, Vanilla, Caramel, etc. |
| Packaging | 12 oz. cans | 11.5 oz. tetra-packs or bottles |
| Best For | Refreshing hydration, light texture | Meal replacement, creamy shake lovers |
Who is the Clear Protein Drink For?
This innovative product caters to several different types of consumers:
- Texture-Sensitive Individuals: People who have a strong aversion to the thick, chalky mouthfeel of traditional protein shakes will appreciate the light, refreshing texture of the clear drink.
- Athletes and Fitness Enthusiasts: Its high protein content makes it an effective post-workout recovery drink, helping to repair and build muscle.
- Those Watching Their Weight: With zero sugar and low calories, it provides a satisfying way to increase protein intake without adding unnecessary carbs or fat.
- Mocktail and Soda Drinkers: Some consumers enjoy the flavor and fizziness as a healthier, protein-packed alternative to a sugary soda or as a base for creative mocktail concoctions.
- On-the-Go Consumers: The convenient, ready-to-drink cans are perfect for a quick and easy protein boost at work, at the gym, or during errands.
What are Costco Shoppers Saying?
Online forums and social media have been flooded with feedback from Costco members who have tried the Genius Gourmet drink. Reactions are largely positive, with many expressing surprise at the high protein content in such a light beverage. A user on Instagram called it a "game changer" for its low calories and mocktail-worthy taste.
However, reviews are not universally glowing. As noted by EatingWell, while the promised blue raspberry lemonade flavor is accurate, some reviewers found the carbonation to be weak and a slightly chalky aftertaste to linger. A BuzzFeed review also highlighted the sweetness as a potential issue for those who prefer less sugary drinks. Ultimately, a shopper's opinion largely depends on their personal preference for sweetness and carbonation levels. Many suggest trying it to see if it fits your taste profile.
The Verdict: Is it Worth Buying? (Conclusion)
The Genius Gourmet Sparkling Clear Protein drink is a revolutionary product that provides a compelling new way to consume protein, especially for those who are tired of traditional shakes. Its high protein, zero sugar, and low-calorie formulation make it a strong contender for anyone looking to boost their daily protein intake in a refreshing, convenient manner. The main trade-offs are a potentially overwhelming sweetness for some palates and a mild aftertaste from the protein and artificial sweetener. If you are a fan of fruity, fizzy drinks and want a break from thick shakes, this Costco find is likely worth a try. As highlighted by Food & Wine, it represents a significant innovation in the protein drink market. Just remember that taste preferences vary, and for some, it may be an acquired taste. Since it comes in a large case, consider sharing with friends to sample before committing to the whole pack.
For a detailed review and taste test, check out this article on Food & Wine.
The Verdict: Is it Worth Buying? (Conclusion)
The Genius Gourmet Sparkling Clear Protein drink is a revolutionary product that provides a compelling new way to consume protein, especially for those who are tired of traditional shakes. Its high protein, zero sugar, and low-calorie formulation make it a strong contender for anyone looking to boost their daily protein intake in a refreshing, convenient manner. The main trade-offs are a potentially overwhelming sweetness for some palates and a mild aftertaste from the protein and artificial sweetener. If you are a fan of fruity, fizzy drinks and want a break from thick shakes, this Costco find is likely worth a try. As highlighted by Food & Wine, it represents a significant innovation in the protein drink market. Just remember that taste preferences vary, and for some, it may be an acquired taste. Since it comes in a large case, consider sharing with friends to sample before committing to the whole pack.
For a detailed review and taste test, check out this article on Food & Wine.
