Core Differences Between bubly and bubly burst
While both bubly and bubly burst are products of PepsiCo and share a playful, vibrant brand identity, they are fundamentally different beverages. Original bubly is an unsweetened, zero-calorie flavored sparkling water, designed to offer a refreshing fizz with a hint of natural fruit essence. In contrast, bubly burst was created for consumers looking for a stronger, sweeter fruit flavor in their sparkling water without high calories or added sugar. This is achieved through the use of sweeteners and a small amount of fruit juice concentrate, which also gives it a more vibrant color.
The Role of Sweeteners and Ingredients
A major distinguishing factor is the ingredient list. Original bubly is a simple combination of carbonated water and natural flavor. It contains no sweeteners, artificial or otherwise, and therefore has zero calories and zero grams of sugar. bubly burst, however, is a 'sweetened sparkling water beverage' that uses artificial sweeteners like sucralose and acesulfame potassium (Ace-K) to achieve its more intense flavor. It also includes clarified fruit juice concentrate to enhance both the taste and color. This makes it more akin to a 'diet soda' experience, but with minimal calories (usually under 10 calories per bottle) and no added sugar. Some consumers have noted that this results in an aftertaste that is absent in the original bubly.
Packaging and Flavor Identity
Another key difference is the packaging format. Original bubly has traditionally been sold in 12 oz aluminum cans, known for their bright colors and playful messages on the tabs. bubly burst is exclusively available in 16.9 oz single-serve bottles made from 100% recycled PET plastic. This single-serve format and larger size further distinguish it as a beverage for on-the-go consumption. Both products maintain the brand's cheerful demeanor, with greetings on the cans and bottle caps, but the distinct packaging makes it easy for consumers to tell them apart on a store shelf.
Comparison Table: bubly vs. bubly burst
| Feature | bubly | bubly burst |
|---|---|---|
| Flavor | Subtle, natural fruit essence | Bold, sweet, and fruit-forward |
| Sweeteners | None | Sucralose and Acesulfame Potassium (Ace-K) |
| Added Sugar | Zero | Zero |
| Calories | Zero | Minimal (under 10 per bottle) |
| Juice Content | No juice concentrate | Contains a small amount of fruit juice concentrate |
| Color | Clear | Vibrant, fruity colors |
| Packaging | Primarily 12 oz aluminum cans | Exclusively 16.9 oz recycled PET plastic bottles |
| Caffeine | Zero (unless referring to bubly bounce) | Zero |
Taste Profile and Target Audience
For consumers who prefer a pure, unsweetened sparkling water with just a delicate whisper of fruit, original bubly is the clear choice. Its taste profile is crisp and clean, serving as a refreshing alternative to plain water without any syrupy sweetness. The audience for original bubly is typically seeking a healthier, hydrating option without the intensity of a soda.
bubly burst, on the other hand, is aimed at a different segment of the market: those who find regular sparkling water too subtle and crave a stronger, more satiating flavor experience. It occupies a middle ground between traditional sparkling water and sugary sodas or juices. The added sweetness from the non-sugar sweeteners and the richer fruit flavor profile make it a more satisfying option for those transitioning away from sweeter beverages.
How to Choose the Right Bubly Product
Choosing between bubly and bubly burst ultimately comes down to personal preference for flavor intensity and sweetness. Here are a few points to consider:
- For the purist: If you want a zero-calorie, zero-sweetener drink that delivers a hint of fruit flavor and pure carbonation, stick with the original bubly. It's the ideal choice for those who value simplicity and subtle taste.
- For the flavor-seeker: If you crave a more pronounced, sweeter fruit taste but still want to avoid added sugars and significant calories, bubly burst is your best bet. It provides a more robust, soda-like experience without the sugar.
- For the environmentally conscious: While both brands focus on sustainability, bubly burst's exclusive use of 100% recycled PET single-serve bottles might appeal to those prioritizing specific types of recycled materials. Original bubly's aluminum cans are also 100% recyclable.
- For the on-the-go consumer: The 16.9 oz single-serve plastic bottle of bubly burst is more convenient for travel, while bubly's 12 oz cans are perfect for home consumption or packed lunches.
The Final Takeaway
The fundamental difference between bubly and bubly burst is the flavor intensity and ingredients used to achieve it. bubly is a pure, unsweetened sparkling water with natural fruit essence, whereas bubly burst is a lightly sweetened beverage containing artificial sweeteners and a splash of fruit juice for a bolder, sweeter taste profile. This product expansion by PepsiCo allows the bubly brand to appeal to a wider range of consumers by offering a distinct, more flavor-forward option alongside its classic, zero-everything sparkling water.
Conclusion: Your Sparkling Choice
In summary, the choice between bubly and bubly burst is not a matter of one being inherently 'better,' but rather a decision based on your taste preferences and dietary goals. Both offer a fizzy, flavored hydration experience. If your palate prefers a subtle, crisp refreshment with absolutely no sweetness, original bubly is the champion. If you're seeking a bolder, fruitier, and slightly sweeter sip without the calories of a traditional soda, bubly burst is the ideal innovation for you. By understanding the distinction in sweeteners, juice content, and flavor profile, you can easily select the perfect sparkling drink for any occasion.
To see more on bubly's product evolution and other offerings, check out the official brand story at the PepsiCo website.
