What is the most searched sports supplement in 2025?

November 17, 2025 •

3 min read

According to recent market research by Accio, creatine monohydrate powder was the top-selling sports supplement on Amazon with over 84,000 units sold in the latest reported month. This sales data strongly suggests that creatine is also the most searched sports supplement, driven by consumer demand and widespread scientific backing. The surge in search volume reflects its long-standing reputation as an effective and well-researched ergogenic aid for performance and muscle gain.

Quick Summary

Creatine is consistently ranked as the most searched sports supplement due to strong evidence supporting its efficacy for muscle growth and performance. Widespread scientific research and high sales volumes across major retailers confirm its position, despite competition from other popular supplements like whey protein and caffeine. It remains a foundation for many fitness enthusiasts.

Key Points

Creatine Dominance: Creatine is consistently the most searched sports supplement, driven by strong market sales and scientific support.
Mechanism of Action: Creatine improves high-intensity performance by replenishing ATP stores, which fuels muscles during quick bursts of activity.
Proven Efficacy: Decades of research confirm creatine's effectiveness for increasing muscle strength, power output, and lean mass.
Broad Appeal: Its benefits apply to a wide range of users, including strength athletes, sprinters, and fitness enthusiasts.
Safety and Cost: Creatine is widely considered safe for long-term use and is one of the most cost-effective supplements on the market.
Monohydrate is Key: The monohydrate form is the most researched and effective type of creatine available.

Creatine Dominates Search Trends and Market Share

Based on overwhelming data from market research and scientific literature, creatine, particularly in its monohydrate form, is the most searched sports supplement. Its dominance is not just a passing trend but is built on decades of research confirming its effectiveness and safety. Search query analysis and top-seller lists consistently show creatine leading other popular products, including protein powders, caffeine, and beta-alanine.

The enduring popularity of creatine is rooted in its proven ability to increase muscle strength, power output, and lean muscle mass, especially in high-intensity, short-burst activities like weightlifting and sprinting. This makes it a go-to supplement for a broad audience, from bodybuilders seeking hypertrophy to athletes focused on explosive power. Furthermore, its low cost and high efficacy make it an accessible and attractive option for a wide range of consumers.

The Science Behind Creatine's Popularity

Creatine's function is centered on its role in replenishing adenosine triphosphate (ATP), the body's primary energy currency. By increasing phosphocreatine stores in muscles, it allows for more rapid ATP regeneration during intense exercise. This leads to several key physiological benefits:

Enhanced Performance: Users can perform an extra rep or two during heavy sets, which over time translates to significant gains in strength and size.
Increased Muscle Mass: Creatine supplementation increases the water content within muscle cells, which can contribute to muscle size and signal cellular growth pathways.
Improved Recovery: Some evidence suggests creatine may aid in reducing muscle damage and soreness after intense workouts, facilitating quicker recovery.

Creatine vs. Other Top Contenders

While creatine holds the top spot for search volume, other supplements also receive a massive amount of attention. A side-by-side comparison helps to illustrate why different supplements appeal to different fitness goals.


Feature	Creatine	Whey Protein	Caffeine	Beta-Alanine
Primary Goal	Strength, power, lean mass	Muscle repair and growth	Focus, energy, endurance	Muscular endurance
Best For	High-intensity, short-duration exercise	Post-workout recovery	Pre-workout performance	Activities 1-4 minutes long
Dosage	3-5g daily	Varies, often 20-30g post-workout	3-6 mg/kg body weight	2-6g daily
Search Popularity	Highest	Very high, foundational	High, common pre-workout ingredient	Popular ergogenic aid

Factors Influencing Search Trends

Several factors contribute to a supplement's search popularity. The continued prominence of creatine in search queries can be attributed to:

Extensive Research and Safety Profile: As one of the most studied ergogenic aids, creatine has a strong body of evidence supporting its benefits, giving consumers confidence in their searches.
Effectiveness Across Demographics: Creatine is beneficial for a wide range of individuals, from seasoned athletes to beginners, male and female, ensuring consistent search volume.
Media and Marketing: Consistent buzz from fitness influencers, blogs, and marketing campaigns ensures creatine stays front-of-mind for people looking to enhance their performance.
Accessibility and Cost: Its low price point makes it an easy entry point for those new to supplementation, boosting its overall market and search footprint.

The Importance of High-Quality Research

While search volume is a key indicator of popularity, consumers are increasingly seeking evidence-based information. High-quality research is essential for establishing a supplement's effectiveness and safety, and this plays a large role in how frequently and positively a supplement is searched for and discussed. Authoritative sources, such as peer-reviewed scientific journals and recognized health organizations, provide the crucial validation that drives consumer trust and, by extension, search interest. For instance, a review by researchers, published on MDPI, highlights creatine as one of the most effective and safest supplements, reinforcing its top search status.

Conclusion

In conclusion, creatine holds the title of the most searched sports supplement, a position solidified by robust scientific evidence, a proven safety profile, and high consumer demand. While competitors like whey protein and caffeine remain highly popular, creatine's versatility for increasing strength and muscle mass across a broad user base keeps it at the forefront of search queries. Its status as an effective, affordable, and well-understood ergogenic aid makes it a continuous leader in the sports nutrition landscape. For those looking to optimize their fitness journey, research consistently points back to creatine as a powerful and reliable supplement to consider.

Visit the International Society of Sports Nutrition for more authoritative information.

Frequently Asked Questions

While protein powder is a staple, creatine often garners more specific searches because its purpose is more directly tied to enhancing athletic performance and strength gains in high-intensity exercise. Many people get adequate protein from their diet, but the amount of creatine needed for performance benefits is typically higher than what is consumed through food alone, making supplementation a more common search topic.

No, creatine is not only for bodybuilders. Its benefits extend to any activity involving short, explosive movements, such as sprinting, powerlifting, and team sports like football or basketball. Its ability to increase power and endurance makes it a versatile supplement for various athletic disciplines.

Creatine monohydrate is the most researched and scientifically-backed form of creatine, proven to be effective and safe for enhancing exercise performance and muscle mass. Alternative forms do not offer significant additional benefits and are often more expensive.

The primary benefits of creatine include increased muscle strength and power, enhanced performance during high-intensity exercise, and increased lean muscle mass. It functions by helping muscles produce energy more rapidly during intense, short-duration efforts.

Yes, creatine is considered one of the safest and most effective supplements available. It is not regulated by the FDA, so thorough research and consultation with a healthcare provider are recommended, but extensive studies support its safety for most healthy individuals.

Creatine can cause some weight gain due to increased water content within muscle cells, which can make muscles appear fuller. This is a normal and often desired effect, and it is not the same as bloating, which is typically a gastrointestinal issue.

For optimal results, a typical dosage of 3-5 grams of creatine monohydrate per day is recommended. Some people use a loading phase of higher doses for the first week, but a consistent daily intake over time is generally sufficient.