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What is the Nutrition Campaign in India? Understanding POSHAN Abhiyaan

3 min read

According to a World Bank policy brief, a significant reduction in child stunting was observed in 11 focus states between 2015-16 and 2019-21, a testament to initiatives like the comprehensive nutrition campaign in India, primarily known as POSHAN Abhiyaan. This flagship mission addresses the complex issue of malnutrition through a multi-faceted approach.

Quick Summary

This article delves into POSHAN Abhiyaan, India's flagship nutrition campaign, outlining its strategic objectives and key components like technology integration and grassroots mobilization. It explores the mission's evolution, achievements, and future direction in combating malnutrition across the country.

Key Points

In This Article

India's Fight Against Malnutrition: A Deeper Look into POSHAN Abhiyaan

India has long grappled with the pervasive and complex challenge of malnutrition, affecting millions of children, women, and adolescent girls. The government's flagship response is the Prime Minister’s Overarching Scheme for Holistic Nutrition, or POSHAN Abhiyaan, also known as the National Nutrition Mission. Launched in March 2018, this initiative represents a paradigm shift in how the country addresses nutritional deficiencies. It employs a holistic and multi-sectoral strategy, recognizing that malnutrition is a multifaceted problem requiring coordinated efforts from various government departments and community stakeholders. The ultimate vision is a 'Suposhit Bharat' or Malnutrition-Free India.

The Strategic Pillars of the Nutrition Campaign

POSHAN Abhiyaan is built upon five strategic pillars. For detailed information on these pillars, refer to the {Link: NITI Aayog report https://www.niti.gov.in/sites/default/files/2020-02/POSHAN_Abhiyaan_first_progress_report_6_Feb_2019.pdf} and {Link: Vajiram and Ravi website https://vajiramandravi.com/upsc-exam/poshan-abhiyaan/}.

Transition to Mission POSHAN 2.0

The initiative evolved into Mission POSHAN 2.0, an integrated nutrition support program. This restructuring enhances efficiency by merging overlapping programs and focuses on maternal nutrition, infant and young child feeding, and treating Severe and Moderate Acute Malnutrition (SAM and MAM), especially during the crucial first 1000 days. It also incorporates traditional systems like AYUSH and addresses new challenges like obesity.

Impact and Achievements

Poshan Abhiyaan has achieved significant success, bringing a strong focus to improving nutritional outcomes, particularly in the first 1000 days. It has effectively implemented inter-sectoral convergence and utilized technology for real-time monitoring. The Jan Andolan approach has spurred widespread nutrition-related behavior change. The initiative has also maintained service delivery during challenging periods like the COVID-19 pandemic. For more details on the impact, refer to the {Link: NITI Aayog report https://www.niti.gov.in/sites/default/files/2020-02/POSHAN_Abhiyaan_first_progress_report_6_Feb_2019.pdf} and {Link: Vajiram and Ravi website https://vajiramandravi.com/upsc-exam/poshan-abhiyaan/}.

Comparison of Key Nutrition Schemes in India

A comparison of key nutrition schemes in India can be found on the {Link: NITI Aayog report https://www.niti.gov.in/sites/default/files/2020-02/POSHAN_Abhiyaan_first_progress_report_6_Feb_2019.pdf} and {Link: Vajiram and Ravi website https://vajiramandravi.com/upsc-exam/poshan-abhiyaan/}.

Challenges and the Way Forward

Despite successes, challenges include regional disparities, logistics, and varying state capacities. While awareness is high, structural issues in tackling persistent malnutrition remain. Mission POSHAN 2.0 aims to address these with a more integrated approach, promoting millets and Poshan Vatika (Nutri-gardens). Continuous monitoring, evaluation, and promoting healthy behaviors, supported by platforms like Poshan Pakhwada and Poshan Maah, are crucial for a malnutrition-free India. For more insights into India's nutritional policies, refer to reports by authoritative bodies like the National Institute of Nutrition. Further information on challenges can be found on the {Link: NITI Aayog report https://www.niti.gov.in/sites/default/files/2020-02/POSHAN_Abhiyaan_first_progress_report_6_Feb_2019.pdf} and {Link: Vajiram and Ravi website https://vajiramandravi.com/upsc-exam/poshan-abhiyaan/}.

Conclusion

POSHAN Abhiyaan and Mission POSHAN 2.0 represent a significant, technology-driven effort by the Indian government to combat malnutrition. Through multi-sectoral coordination, community engagement, and real-time monitoring, the campaign establishes a strong framework to address nutritional needs. While progress continues, the campaign has built a solid foundation for improving health and nutrition outcomes across the country.

Frequently Asked Questions

The main goal is to improve the nutritional outcomes for children (0-6 years), pregnant women, lactating mothers, and adolescent girls, thereby reducing the prevalence of stunting, under-nutrition, anemia, and low birth weight.

POSHAN stands for 'Prime Minister's Overarching Scheme for Holistic Nutrition'. It is also known as the National Nutrition Mission.

Technology, primarily through the Poshan Tracker mobile app, is used by Anganwadi workers for real-time monitoring of beneficiaries, recording growth, and tracking service delivery. This data-driven approach allows for timely and targeted interventions.

Jan Andolan refers to the community mobilization and people's movement strategy employed by POSHAN Abhiyaan. It involves public participation through awareness campaigns and community-based events like Poshan Maah to bring about social and behavioral changes related to nutrition.

Rashtriya Poshan Maah (National Nutrition Month) is an annual campaign observed in September as part of POSHAN Abhiyaan. It aims to intensify efforts and raise nutritional awareness through various activities across the country.

POSHAN Abhiyaan is a flagship program of the Ministry of Women and Child Development (MWCD), Government of India.

Mission POSHAN 2.0 is a restructured and integrated version of POSHAN Abhiyaan, which merges several nutrition programs to enhance efficiency and take a more holistic approach. It specifically focuses on maternal nutrition, infant feeding norms, and treatment of severe malnutrition.

The campaign integrates with schemes like PM POSHAN (formerly the Mid-Day Meal Scheme), which provides hot cooked meals to children in government schools to improve their nutritional status and encourage regular attendance.

Anganwadi workers are frontline functionaries who deliver essential nutrition and health services at the grassroots level through Anganwadi centres. They use the Poshan Tracker app, counsel mothers, and monitor children's growth.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.