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What is the sweetener in Shameless Snacks? An Ingredient Breakdown

4 min read

With some varieties containing up to 92% less sugar than traditional candy, many people wonder what is the sweetener in Shameless Snacks. The candy achieves its sweet flavor and low-sugar content by using a calculated blend of specific low-calorie sugar alcohols and a high-intensity artificial sweetener.

Quick Summary

Shameless Snacks use a combination of low-calorie sweeteners, including the sugar alcohols erythritol and isomalt, and the high-intensity sweetener sucralose. Glycerin also contributes to the sweetness and texture, resulting in a low-sugar and keto-friendly profile for the gummies.

Key Points

  • Blended Sweeteners: Shameless Snacks use a combination of erythritol, isomalt, and sucralose to achieve their signature sweet taste.

  • Low Glycemic Impact: The sugar alcohols erythritol and isomalt are key to the low-carb, keto-friendly profile, as they have minimal impact on blood sugar.

  • Texture from Glycerin: Glycerin functions as a humectant, helping the gummies retain moisture and achieve a desirable soft texture.

  • High in Fiber: A high concentration of dietary fiber, primarily soluble corn fiber, provides bulk and promotes a feeling of fullness.

  • Potential Digestive Effects: Due to the high levels of fiber and sugar alcohols, overconsumption may cause digestive issues such as bloating and gas.

In This Article

The Primary Sweeteners in Shameless Snacks

Shameless Snacks rely on a sophisticated combination of sweetening agents to deliver a satisfying taste without the high sugar content of conventional gummies. This blend allows the company to market its products as low-carb, keto-friendly, and a healthier alternative for satisfying a sweet tooth. The primary sweeteners are a mix of sugar alcohols and a high-intensity artificial sweetener.

Erythritol

Erythritol is a sugar alcohol that serves as a core part of the sweetening blend. It is naturally present in some fruits and vegetables, but for use in products like Shameless Snacks, it is often commercially manufactured.

  • Zero-Calorie Sweetness: Unlike many other sugar alcohols, erythritol is almost completely absorbed in the small intestine and excreted in the urine, meaning it provides virtually zero calories.
  • Minimal Glycemic Impact: For individuals managing diabetes or following a keto diet, erythritol is a popular choice because it does not affect blood glucose or insulin levels.
  • Generally Well-Tolerated: It is known for being less likely to cause the digestive distress (gas, bloating, diarrhea) associated with excessive consumption of some other sugar alcohols.

Isomalt

Isomalt is another sugar alcohol used in the Shameless Snacks formula. It is often used in confectionary products for its sugar-like texture and stability.

  • Low Glycemic Index: Similar to erythritol, isomalt has a low glycaemic index, helping to maintain more stable blood sugar levels compared to refined sugar.
  • Texture and Flavor: It contributes to the overall sweetness and provides bulk to the product, helping to create the classic gummy texture.
  • Digestive Considerations: As with other sugar alcohols, consuming high quantities of isomalt may lead to a laxative effect in some individuals.

Sucralose

Sucralose, an artificial sweetener, provides a significant boost of sweetness to the gummies.

  • High Sweetness Intensity: Sucralose is considerably sweeter than sugar, so only a small amount is needed.
  • No Calories: It is a non-nutritive sweetener, meaning it adds no calories to the product.
  • No Aftertaste (for most): For many consumers, sucralose offers a clean, sugar-like taste without the aftertaste that some experience with other high-intensity sweeteners.

Other Ingredients Contributing to Sweetness and Texture

Beyond the main sweeteners, other ingredients play a crucial role in creating the final product's taste and mouthfeel.

Glycerin

Glycerin, also a sugar alcohol, is used in Shameless Snacks primarily as a humectant to retain moisture, ensuring the gummies have a soft, chewy texture.

  • Moisture-Retaining: It helps prevent the snacks from drying out, which is key for a good gummy.
  • Mild Sweetener: Glycerin is about 60–75% as sweet as sugar and adds to the overall sweet flavor profile.
  • Calorie Content: Unlike erythritol, glycerin contains slightly more calories per gram than sugar, though it does not significantly raise blood sugar.

Soluble Corn Fiber and Polydextrose

High fiber content is a major selling point for Shameless Snacks. Soluble corn fiber and polydextrose are added for this purpose.

  • Prebiotic Benefits: Soluble corn fiber acts as a prebiotic, feeding beneficial bacteria in the gut and supporting digestive health.
  • Bulk and Satiety: The high fiber content adds bulk to the gummies, which can contribute to a feeling of fullness.
  • Digestive Impact: Rapidly increasing fiber intake can cause digestive upset, which is why the company advises gradually increasing consumption.

Comparison: Shameless Snacks vs. Traditional Candy

To understand the full picture, it is helpful to compare the nutritional profile of Shameless Snacks with a typical sugary candy.

Feature Shameless Snacks (approx. per bag) Traditional Gummy Candy (approx. per serving)
Primary Sweeteners Erythritol, Isomalt, Sucralose, Glycerin High-fructose corn syrup, Sugar, Dextrose
Calories 70 calories 166+ calories
Total Sugar 3g ~40g
Net Carbs 3g ~40g (varies)
Dietary Fiber 26g Low, typically 0g

Potential Side Effects and Considerations

While Shameless Snacks offer a low-sugar alternative, it's important to be aware of the ingredients and potential effects.

  1. Digestive Discomfort: Due to the high content of fiber and sugar alcohols (isomalt, glycerin), excessive consumption can lead to gas, bloating, and laxative effects, especially for those with sensitive digestive systems.
  2. Processed Ingredients: The sweeteners and fibers used are often highly processed. While generally considered safe by regulatory bodies, some prefer to minimize their intake of such ingredients.
  3. Sweetness Perception: The combination of intense and low-calorie sweeteners may condition the palate to prefer very sweet foods, which some argue could potentially reduce the enjoyment of naturally sweet, whole foods over time.
  4. Novel Sweeteners: While widely studied, the long-term effects of consuming high amounts of sugar substitutes, particularly in specific populations, are still an area of ongoing discussion and research.

Conclusion

In conclusion, the sweeteners in Shameless Snacks are primarily a blend of erythritol, isomalt, and sucralose, with glycerin also contributing to the flavor and texture. These ingredients, combined with soluble corn fiber, enable the product to be low in sugar, low in net carbs, and keto-friendly. While offering a clear advantage over traditional sugary candies in terms of caloric and sugar content, consumers should be mindful of potential digestive side effects and the overall role of processed sugar substitutes in their diet. For those seeking a specific, low-sugar treat, Shameless Snacks provides a tasty alternative, but as with all processed foods, moderation and awareness of individual sensitivities are key. For more information, you can visit the official Shameless Snacks website.

Frequently Asked Questions

Shameless Snacks primarily use a combination of low-calorie sweeteners, including the sugar alcohols erythritol and isomalt, and the artificial sweetener sucralose.

The sweeteners are a mix of both. Erythritol is a natural sugar alcohol, while sucralose is a high-intensity artificial sweetener.

Yes, Shameless Snacks are marketed as keto-friendly because the sweeteners used result in a very low net carb count per bag, typically 3g.

The low sugar content is due to the use of sugar substitutes like erythritol, isomalt, and sucralose instead of refined sugar. These ingredients provide sweetness with minimal caloric or glycemic impact.

Yes. The high fiber and sugar alcohol content can lead to gas, bloating, and a laxative effect if consumed in large amounts, especially for sensitive individuals.

Erythritol and isomalt have a much lower impact on blood sugar compared to traditional sugar, and sucralose is a no-calorie sweetener. However, sugar alcohols are still carbohydrates and can raise blood sugar slightly, especially if consumed in large quantities.

The chewy, gummy texture is created using pectin and glycerin. Glycerin acts as a humectant to help the gummies retain moisture.

While regulatory bodies approve their use, some experts are studying potential long-term health effects of high consumption. It's recommended to consume sugar substitutes in moderation.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.