Essentia's Three-Step Proprietary Process
What makes Essentia water different is its distinct three-step purification and ionization process, which starts with a municipal water source. This method is a key part of its brand identity and claims of superior hydration.
Step 1: Microfiltration and Reverse Osmosis
The initial phase purifies the water using microfiltration to remove visible and sub-visual particles, followed by reverse osmosis. Reverse osmosis removes over 99% of dissolved solids, including salts, organics, and metals, resulting in a Total Dissolved Solids (TDS) level below 10 parts per million (ppm).
Step 2: Electrolyte Infusion
After purification, Essentia adds trace amounts of a proprietary blend of electrolytes. This blend, which includes sodium bicarbonate, dipotassium phosphate, magnesium sulfate, and calcium chloride, is added primarily for taste and to provide a smooth mouthfeel.
Step 3: Ionization to Achieve a 9.5 pH or Higher
The final step involves a proprietary ionization process. An electrical current separates acidic and alkaline ions, and the bitter-tasting acidic ions are removed. This leaves behind sweeter-tasting alkaline ions, resulting in a pH of 9.5 or higher.
Comparison of Essentia and Other Water Brands
Comparing Essentia to other water types highlights its differences.
| Feature | Essentia Water | Other Alkaline Water (e.g., Eternal) | Standard Purified Water (e.g., Aquafina) | Tap Water (Municipal) |
|---|---|---|---|---|
| pH Level | 9.5+ (Ionized) | Varies (often 8.0-8.2 from natural source) | ~6.0 (Slightly acidic) | Varies widely, typically neutral (7.0) |
| Source | Municipal, but transformed through proprietary process | Natural springs, artesian wells | Municipal | Municipal |
| Purification Method | Microfiltration, Reverse Osmosis, Ionization | Varies, often basic filtration | Reverse Osmosis, Carbon Filtration | Basic municipal treatment (chlorine) |
| Electrolytes | Added for taste and hydration | May have naturally occurring minerals | None added, sometimes trace minerals | Varies by region |
| Taste Profile | Clean, smooth | Can have a distinct mineral taste | Often described as flat or neutral | Can have noticeable chlorine taste |
The Promise of Enhanced Hydration
Essentia promotes its product for enhanced hydration. Proponents suggest alkaline water offers faster hydration. Essentia's process, which may result in smaller water clusters, is thought by some to aid quicker absorption. The added electrolytes may also help replenish minerals lost during activity.
How Essentia Achieves its Unique Taste
Essentia's smooth taste is a significant draw for consumers. This flavor comes from the multi-stage process. Purification removes impurities that cause off-flavors, while ionization removes bitter acidic ions. The balanced electrolytes also enhance the taste without a strong mineral aftertaste.
Conclusion
What makes Essentia water different is its specific three-step process combining purification, ionization, and electrolyte infusion. Unlike brands relying on natural sources, Essentia controls its composition for a consistent pH of 9.5 or higher and a smooth taste. This manufactured approach positions Essentia as a premium, high-tech option. Its unique process and taste are key differentiators, appealing to those seeking enhanced hydration and a clean flavor.
How the ionization process works
The ionization process is key to Essentia's alkalinity. It uses electrolysis to separate water into acidic and alkaline streams. Bitter acidic ions are removed, leaving sweeter alkaline ions. This results in the smooth, high-pH water Essentia is known for. This method of creating alkalinity differs from naturally alkaline spring waters. Added electrolytes also help maintain a good flavor after acidic ion removal. You can find more information on Essentia's process on their FAQ page.
Customer Perception and Market Position
Consumer views drive Essentia's market position. Many value the clean taste over tap or other bottled waters. Active individuals are drawn to claims of superior hydration and the specific pH level. Essentia is a premium, higher-priced option. For some, the taste and perceived benefits justify the cost, while others question its value compared to cheaper alternatives. Despite the cost, its consistent quality and unique taste have built a loyal customer base.