New Chapter's Vermont-based manufacturing
New Chapter, Inc. is an American manufacturer with a deep history rooted in New England. Founded in 1982, the company was built on the mission to provide supplements derived from whole foods and herbs. While it operates as a wholly-owned subsidiary of Procter & Gamble following an acquisition in 2012, New Chapter has consistently maintained its production in Brattleboro, Vermont. This local commitment is a key part of their brand identity as a Certified B Corporation, emphasizing a focus on both people and the planet.
This Vermont-based operation is where the “bottling” stage of the process occurs. It is the final point of production where ingredients are masterfully blended and packaged into the products that reach consumers' hands. By keeping this final manufacturing step local, New Chapter can maintain close oversight of its quality control and uphold its high standards for supplement integrity.
The global and sustainable journey of ingredients
While the vitamins are proudly finished in the USA, the ingredients that go into them have a diverse, global origin. This international sourcing strategy is driven by the company's commitment to finding the highest quality ingredients from regions where they grow best. For example, New Chapter sources turmeric and ginger from partner farms in India and also manages its own biodynamic farm in Costa Rica, Luna Nueva, which serves as a model for sustainable agriculture.
Here's a breakdown of some example ingredient origins:
- Wild Alaskan Salmon oil for Wholemega™ comes from the protected waters of Alaska, sustainably harvested from the trimmings of fish caught for food.
- Bone Strength Take Care™ features a plant-based calcium sourced from red marine algae found off the coast of Iceland.
- Other herbs and botanicals are sourced from trusted global suppliers, with a special emphasis on regenerative agriculture practices.
This blend of domestic manufacturing and carefully curated global sourcing allows New Chapter to deliver products that align with its core mission of providing natural wellness solutions.
Comparison: New Chapter's approach vs. other supplement manufacturers
To understand the significance of New Chapter's production model, it's helpful to compare it to the standard practices of other vitamin and supplement companies. This table highlights some key differences:
| Feature | New Chapter's Approach | Other Supplement Manufacturers |
|---|---|---|
| Manufacturing Location | Bottling and packaging primarily in Brattleboro, Vermont, USA. | Varies widely; often utilizes contract manufacturers globally or a combination of in-house and outsourced production. |
| Ingredient Sourcing | Direct partnerships with growers and trusted suppliers globally to ensure quality and sustainability. | Can be less transparent; may source from commodity markets with less oversight on origins or practices. |
| Certifications | Certified B Corporation, Non-GMO Project Verified, and many are Certified Organic. | Certifications vary significantly by company; may not have third-party verification for non-GMO or organic standards. |
| Production Philosophy | Focus on whole-food fermentation, gentle extraction methods (like supercritical CO2), and scientific validation. | May rely on isolated synthetic nutrients and chemical processes for extraction and formulation. |
The New Chapter quality assurance process
New Chapter's commitment to quality extends beyond simply locating their facilities in Vermont. The company implements a meticulous quality assurance process that involves testing every ingredient and every finished batch. They work with third-party certifiers to independently verify that their products meet strict standards for potency, purity, and safety. For example, their Non-GMO Project Verification and Certified Organic status require regular audits and adherence to strict protocols.
This rigorous process ensures the final product is both safe and effective for the consumer. By maintaining control over the bottling and packaging process in their own facility, New Chapter can closely monitor compliance with FDA regulations and Current Good Manufacturing Practices (CGMP). This approach is designed to build and maintain consumer trust in a market where quality can be inconsistent.
Conclusion
To answer the question, "Where are New Chapter vitamins made?", the vitamins are proudly manufactured and packaged in Brattleboro, Vermont. However, the ingredients within the bottle have a more global story, being responsibly sourced from various locations around the world where they grow best. This combination of local production and international sourcing, supported by comprehensive third-party certifications and a strong sustainability ethos, forms the core of New Chapter's commitment to quality and natural wellness. By remaining true to their Vermont roots while leveraging the best nature has to offer globally, the brand continues its mission of delivering trusted, high-quality supplements to a broad audience.
