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Where did MyPlate come from?

4 min read

Over 7 million MyPlate graphics and educational materials were downloaded in its first year, demonstrating high public interest. This visual icon was launched to answer the need for a simpler, clearer representation of federal dietary guidelines, which raises the question: where did MyPlate come from?

Quick Summary

MyPlate was created by the USDA in 2011 to replace the abstract MyPyramid food guide. It uses a familiar plate setting to visually communicate recommended food group proportions for healthy eating.

Key Points

  • Origin: MyPlate was launched by the USDA on June 2, 2011, replacing the more abstract and confusing MyPyramid system.

  • Predecessors: It is the latest evolution in a long history of USDA food guides, following the Basic Seven, Basic Four, Food Guide Pyramid (1992), and MyPyramid (2005).

  • Simple Visual: The design uses a familiar plate setting to communicate proportional servings of five food groups: fruits, vegetables, grains, protein, and dairy.

  • Key Message: A core takeaway is to fill half of your plate with fruits and vegetables, a simple guideline that is easy for consumers to remember.

  • Detailed Resources: The icon serves as a visual prompt, directing users to the comprehensive myplate.gov website for detailed, personalized dietary information and tools.

  • Criticism: Some critics argue MyPlate lacks specific guidance on fats and sugar and does not distinguish between different types of vegetables, issues addressed more directly in supplementary online materials.

  • Accessibility: The simple, intuitive design was a direct response to the complexity of the MyPyramid system, which relied heavily on internet access for clarification.

In This Article

From Pyramids to Plates: The Evolution of USDA Food Guides

MyPlate is the latest in a long and evolving line of dietary guidance systems from the United States Department of Agriculture (USDA), a history stretching back over a century. Each iteration sought to translate the most current nutritional science into accessible, easy-to-follow advice for the public, often adapting to changing societal and health needs.

Early guides included the 'Basic Seven' introduced during World War II, which aimed to ensure nutrient adequacy during food rationing. This was later simplified in 1956 to the 'Basic Four', which focused on four main food groups but lacked guidance on fats, sugars, and total calorie intake.

The Rise and Fall of the Food Guide Pyramid

The 1992 Food Guide Pyramid became the most recognizable symbol of USDA nutritional advice for nearly two decades. It was developed to visually represent concepts of variety, moderation, and proportionality, with the largest group (grains) at the wide base and the 'use sparingly' group (fats, oils, and sweets) at the narrow top. Despite its ubiquity, the pyramid faced significant criticism. Critics pointed out that its design could be misinterpreted, potentially encouraging an overemphasis on carbohydrates while stigmatizing fats, which research later showed to be a flawed approach. Industry influence on its final design was also debated, although experts suggest the core recommendations still largely reflected the prevailing science of the time.

MyPyramid: A Confusing Interlude

In 2005, the USDA replaced the Food Guide Pyramid with the MyPyramid system. The new design was a more abstract, color-coded pyramid with vertical stripes representing different food groups, and a person walking up the side, symbolizing the importance of physical activity. Detailed guidance was moved to a companion website, MyPyramid.gov, where users could get personalized recommendations. However, the abstract nature of the graphic proved to be confusing for many, and the reliance on internet access created an accessibility barrier.

The Transition to MyPlate

By 2011, it was clear that a new approach was needed. On June 2, 2011, the USDA, alongside First Lady Michelle Obama, officially launched MyPlate. The new icon abandoned the pyramid structure in favor of a familiar, simple plate setting, a concept that was much easier for the average person to understand. MyPlate serves as a visual reminder for building a healthy plate, with the proportions clearly divided into sections.

The MyPlate graphic is divided into four unequal sections, plus a smaller circle representing dairy:

  • Fruits: Occupies a section of the plate.
  • Vegetables: Fills the largest section, emphasizing the goal of making half your plate fruits and vegetables.
  • Grains: A section to the right, recommending that at least half of your grain intake be whole grains.
  • Protein: A final section, encouraging a variety of protein sources, not just meat.
  • Dairy: A smaller circle on the side, representing a drink or other dairy serving.

Like MyPyramid, MyPlate is not a standalone tool. It is linked to the official myplate.gov website, which offers a wealth of resources, including recipes, tip sheets, and interactive tools for tracking diet and exercise.

MyPlate vs. MyPyramid: A Visual Comparison

To understand the shift in strategy, comparing MyPlate directly to its immediate predecessor, MyPyramid, is illuminating.

Feature MyPlate (2011) MyPyramid (2005)
Visual Representation Simple, everyday place setting. Abstract, color-coded pyramid with vertical stripes.
Design Concept A familiar mealtime image that is intuitive and easy to follow. Simplified but less intuitive, requiring consumers to visit a website for interpretation.
Focus Emphasizes proportionality and filling half your plate with fruits and vegetables. Emphasized personalization via a website and included a physical activity component.
Food Groups Fruits, Vegetables, Grains, Protein, and Dairy. Grains, Vegetables, Fruits, Milk, and Meat & Beans, plus a segment for Oils.
Complexity Straightforward and user-friendly at a glance. Required further investigation online to fully understand.

MyPlate's Lasting Impact and Criticisms

The introduction of MyPlate marked a significant change in how the USDA communicates dietary advice. The move toward a more relatable, easy-to-understand visual has been widely praised by nutritionists. By focusing on food groups and proportionality rather than specific serving numbers, MyPlate offers a flexible framework for healthy eating.

However, MyPlate is not without its critics. Some nutrition experts, like Dr. Marion Nestle, have pointed out that the protein section can be misleading, as other food groups like grains and dairy also contain protein. Others note the graphic's lack of differentiation between types of vegetables (e.g., starchy vs. non-starchy) or guidance on healthy fats, which the older pyramids did address in some form. The official website and supporting materials are meant to provide this additional detail, but it relies on public engagement with those digital tools.

Conclusion: A Simpler Message for a Healthier Diet

From the early 'Basic Four' to the complex MyPyramid, the USDA has continuously refined its approach to public nutrition education. The creation of MyPlate represents a pivotal shift away from abstract, complex diagrams toward a simple, powerful visual tool grounded in a familiar mealtime setting. While it serves as a powerful reminder, its full effectiveness is unlocked by exploring the comprehensive resources available on the official website. Ultimately, MyPlate's success lies in its ability to start a conversation about healthy eating at the dinner table, providing an accessible starting point for individuals seeking to improve their diet. To learn more, visit the official MyPlate website at MyPlate.gov.

Frequently Asked Questions

The United States Department of Agriculture (USDA) created and launched MyPlate as its official food guide.

MyPlate was officially launched by the USDA on June 2, 2011, replacing the MyPyramid food guidance system.

MyPlate replaced the MyPyramid food guide system, which was an abstract, color-coded pyramid used from 2005 to 2011. Before that was the more widely known Food Guide Pyramid from 1992.

MyPlate was created to provide a simpler, more relatable visual guide to healthy eating. The pyramid designs were found to be confusing and less effective for communicating dietary proportions to the public.

The MyPlate visual is divided into four food groups: fruits, vegetables, grains, and protein. A smaller circle represents the fifth food group, dairy.

MyPlate uses the visual of a plate to help with portion control. The design visually represents the recommended proportions, with a focus on making half your plate fruits and vegetables.

The MyPlate icon itself does not include a specific section for fats or sweets. However, the accompanying guidelines and resources on the myplate.gov website provide information on limiting foods high in solid fats, added sugars, and sodium.

MyPlate provides a general framework for healthy eating, but specific needs vary by individual. The official myplate.gov website offers personalized resources and tools for different ages and lifestyles.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.