fairlife's Journey: From Farm to Filtration
Founded in 2012 by Mike and Sue McCloskey, fairlife was created with the vision of producing better-tasting, more nutritious milk using innovative technology. The brand's journey begins on partner dairy farms, where stringent standards for milk quality and animal welfare are expected. This network of supplying farms is critical to providing the high-quality raw milk needed for fairlife's unique production process. After milking, the raw milk is quickly chilled to maintain freshness before being transported in specialized tankers to one of fairlife's production facilities.
The Role of Select Milk Producers
From its inception, fairlife has been deeply connected with Select Milk Producers, a large dairy cooperative. This cooperative of family-owned farms initially launched the Core Power product line, which eventually led to the creation of the fairlife joint venture with The Coca-Cola Company in 2012. While fairlife itself does not own the cows or farms, its reliance on and relationship with this cooperative ensures a consistent supply of milk that meets its specific quality requirements. In 2020, Coca-Cola acquired the remaining stake, making fairlife a 100% owned subsidiary but retaining this established sourcing relationship.
The Ultra-Filtration Process Explained
What truly sets fairlife apart is its patented ultra-filtration process, which takes place at its processing plants. This is the stage where the raw milk's composition is transformed. The process involves flowing the milk through special filters, or membranes, that separate its components based on molecular size. The process separates raw milk into its five main components: water, minerals, lactose, protein, and fat. The filtration concentrates the protein and calcium, while filtering out water and lactose, resulting in a product with more protein, calcium, and less sugar than traditional milk. This method is crucial to fairlife's nutritional profile.
Production Facilities: A Growing North American Footprint
fairlife has expanded its production to multiple plants in North America.
Comparison of fairlife Production Facilities
| Facility Location | Region Served | Key Development Notes | Sourcing Information |
|---|---|---|---|
| Coopersville, Michigan | U.S. (Midwest) | Original SMP ultrafiltration plant. | Sourced from U.S. partner farms, including Select Milk Producers. |
| Goodyear, Arizona | U.S. (Southwest) | Opened in 2021. | Sourced from local dairy farms in and around Goodyear. |
| Webster, New York | U.S. (Northeast) | New facility under construction, operational 2025. | Will source milk from dairy farms in the Northeast region. |
| Peterborough, Ontario | Canada | Became operational in late 2020. | Sources 100% of its milk from Canadian dairy farms. |
Animal Welfare Standards and Controversy
fairlife states it is committed to high animal welfare standards among its suppliers. However, the brand faced controversy in 2019 after video showed abuse at a former supplier, Fair Oaks Farms. fairlife ended its relationship with the farm, implemented stricter audits, and settled a lawsuit. Despite these actions, new abuse allegations at other supplier farms were reported in 2025.
Conclusion: A Complex Supply Chain
fairlife products come from a network of dairy farms in the U.S. and Canada. The milk undergoes a proprietary ultra-filtration process to enhance its nutritional content. While fairlife promotes high farming and animal welfare standards, it has encountered controversies challenging these claims. As a Coca-Cola subsidiary, fairlife's supply chain and ethical responses remain points of consumer interest. For more on ultra-filtration, see U.S. Dairy resources.
Note: While fairlife asserts a commitment to animal welfare, ongoing controversies suggest that oversight and accountability within its supply chain are complex issues.