Dissecting Global Vegan Demographics
The question of where the majority of vegans live is surprisingly complex, depending on whether one is counting the total number of vegans or the highest concentration of vegans per capita. A country with a vast population, even with a small percentage of vegans, can have a larger vegan community in total than a smaller country with a very high percentage. For instance, while some European countries have a higher vegan percentage than the US, the sheer population size of the US results in a larger total number of vegans. This distinction is crucial for understanding the global vegan landscape.
The Absolute Leaders: India and Other High-Population Countries
When counting by sheer numbers, India is widely considered the country with the most vegans. This is largely due to its massive population and a long-standing cultural and religious tradition of vegetarianism. Although vegetarianism is distinct from veganism (the former often includes dairy), a high baseline of plant-based eating provides fertile ground for the vegan lifestyle. According to 2021 Statista data, 9% of Indians are vegan, which translates to a significantly large number given the country's population. Other populous nations like China and the United States also house large vegan communities, even with lower overall percentages, because of their vast populations.
Per Capita Champions: Israel and Mexico
Looking at the percentage of the population identifying as vegan reveals a different picture. Israel is often cited as a strong contender for the highest percentage of vegans, with estimates from various sources suggesting percentages between 5% and 8%. This high concentration is linked to a strong local movement and cultural factors. Mexico also consistently ranks highly, with World Population Review data from 2025 placing its vegan population at 9%—the same percentage as India but with a smaller total number. These nations demonstrate that the vegan movement thrives across diverse cultural and geographic contexts.
The Rise of Urban Vegan Hubs
In addition to national trends, major cities worldwide have become epicenters of vegan culture, boasting a high density of vegan-friendly restaurants and communities. Crowdsourced data from platforms like HappyCow provides excellent insight into these urban hotspots.
- London, UK: The UK as a whole is experiencing strong growth in veganism, with its capital leading the charge. London regularly tops lists for the most vegan-friendly cities, with a high concentration of entirely vegan restaurants and businesses.
- Berlin, Germany: Considered a pioneer of the European vegan movement, Berlin is famous for its vibrant plant-based food scene. The city is known for its progressive food culture, which attracts a diverse community of vegans and is bolstered by supportive government initiatives.
- Tel Aviv, Israel: With a famously high per-capita vegan population, Tel Aviv has been dubbed the "World's Vegan Capital". The city's Mediterranean-style cuisine and supportive community have made it a haven for plant-based eaters.
- Portland, USA: Often ranked as one of the most vegan-friendly cities in the US, Portland boasts a high density of dedicated vegan establishments for its size. The city's alternative culture fosters a creative and robust plant-based food scene.
- Bangkok, Thailand: Known for its plant-forward cuisine rooted in Buddhist traditions, Bangkok is recognized as a major vegan destination. The natural abundance of vegan dishes in Thai cooking, combined with growing international interest, makes it a popular hub.
Global Vegan Landscape: Country Comparison
The table below offers a comparative look at several countries prominent in the global vegan movement, illustrating the difference between high percentage rates and high total numbers. It's important to remember that data can vary based on the year and source of the study.
| Country | Estimated Vegan Population (Total) | Estimated Vegan Percentage | Key Influences/Notes |
|---|---|---|---|
| India | ~121.5 million (2021) | 9% (2021) | Strong cultural/religious traditions, largest absolute number of vegans. |
| Mexico | ~11.25 million (2016) | 9% (2016) | High relative percentage, strong growth, particularly in major cities. |
| Israel | ~400,000 (2015) | 5-8% (Various) | Highest per-capita percentage according to many sources, strong activist presence. |
| United States | 5-14 million (Various) | 1.5%-4.2% (Various) | Large absolute number due to population, but lower percentage. |
| Germany | ~1.66 million (2021) | 2% (2021) | Strong market, government support, and urban hubs like Berlin. |
| United Kingdom | ~2 million (2025 proj.) | 3% (2025 proj.) | Rapid growth, widespread interest, and strong supermarket presence. |
The Challenges of Tracking Vegan Populations
Gathering precise data on global vegan populations is notoriously difficult for several reasons. Survey methodologies often differ, and results can fluctuate significantly from one study to the next. Many surveys rely on self-identification, which can be inconsistent, and some even conflate vegetarian and vegan numbers. This was demonstrated when one 2018 survey suggested an inflated 7% vegan population in the UK, while the Vegan Society's own research found a more modest 1.16% for the same year. In addition, many data points for smaller countries or regions are based on older surveys, as noted by World Population Review. Therefore, all statistics should be viewed as estimates rather than definitive figures, but they still provide a clear indication of general trends.
Conclusion: A Diverse and Growing Landscape
There is no single answer to the question of where the majority of vegans live. Instead, the answer depends on how you measure veganism's prevalence. India has the highest number of vegans in absolute terms, a fact driven by its large population and cultural history. However, when considering the concentration relative to the total population, Israel and Mexico stand out with some of the highest percentages. Meanwhile, urban hubs like London and Berlin demonstrate robust and mature vegan scenes, driven by ethical, health, and environmental concerns. The overall picture is one of a diverse and rapidly expanding movement, with veganism finding unique expressions and levels of adoption across different cultures and locations worldwide. For more insights into the global growth, the Vegan Society offers excellent resources on its website Worldwide growth of veganism - The Vegan Society |.