The Founding Story: From Personal Journey to Powerful Brand
The story of Bloom Nutrition is rooted in the personal transformation of co-founder Mari Llewellyn. Her journey towards wellness inspired her to create Bloom with a focus on accessible, high-quality health supplements. In 2019, Llewellyn, alongside her husband and serial entrepreneur Greg LaVecchia, officially launched Bloom Nutrition.
Mari Llewellyn: The Visionary Founder
Mari Llewellyn is recognized as the public face and driving force behind Bloom's vision. Her personal narrative and authentic approach resonate with consumers, particularly on social media platforms where Bloom has achieved viral success. As President and co-founder, she continues to shape the brand's message.
Greg LaVecchia: The Strategic Co-Founder
Greg LaVecchia, a Forbes 30 Under 30 honoree, brought significant business expertise to Bloom. As CEO, he has been key to scaling the company and expanding its reach from e-commerce to major retailers like Target and Walmart.
The Evolution of Ownership: Introducing Nutrabolt
The ownership of Bloom Nutrition evolved with strategic investments. In January 2024, Nutrabolt, known for C4 Energy, invested $90 million, securing an initial minority stake of about 20%.
Why the Investment?
This partnership provided Bloom with capital for innovation and expansion. For Nutrabolt, it offered entry into the "greens and superfoods" market and access to Bloom's female consumer base, complementing Nutrabolt's existing audience. Bloom also gained access to Nutrabolt's distribution network and expertise.
The Shift to Majority Ownership
Nutrabolt increased its involvement in September 2025 by acquiring a majority stake in Bloom Nutrition. This made Nutrabolt the principal owner, further integrating Bloom into its portfolio and shifting decision-making authority.
Founder vs. Corporate Ownership: A Comparison
Below is a comparison highlighting the changes in ownership structure before and after Nutrabolt's majority acquisition:
| Feature | Before Nutrabolt's Majority Stake (2019-Mid 2025) | After Nutrabolt's Majority Stake (Late 2025) |
|---|---|---|
| Primary Owners | Co-founders Mari Llewellyn and Greg LaVecchia held a majority stake. | Nutrabolt holds the majority ownership, while Llewellyn and LaVecchia retain a minority stake. |
| Key Decision-Making | Directed primarily by the co-founders, with full autonomy over strategic decisions. | Strategic decisions influenced or controlled by Nutrabolt as the majority owner. |
| Operational Support | Bootstrapped and leveraged internal teams for growth and social media strategy. | Supported by Nutrabolt's vast corporate resources, including logistics, marketing, and distribution. |
| Financial Resources | Relied on internal capital and a successful direct-to-consumer model until the first investment. | Access to significant funding and backing from a large corporate parent company. |
The New Era of Bloom Nutrition
Nutrabolt's acquisition marks a new phase for Bloom. The founders' vision and connection with the audience remain important, but the brand now operates with the strategic backing of a large corporation. This allows founders to focus on product development and storytelling while leveraging Nutrabolt's business execution. This collaboration aims to accelerate growth and expand reach.
The Growth Trajectory
Under Nutrabolt, Bloom has seen accelerated growth and product diversification. Products like Bloom Pop and Sparkling Energy Drinks reflect this partnership, utilizing Nutrabolt's expertise in beverages.
Key Milestones in Bloom's Ownership
- 2019: Mari Llewellyn and Greg LaVecchia co-found Bloom Nutrition.
- 2020-2023: Bloom achieves viral growth through social media.
- January 2024: Nutrabolt leads a $90 million funding round and acquires a 20% minority stake.
- September 2025: Nutrabolt acquires a majority stake, becoming the primary owner.
Conclusion: Evolving Ownership of Bloom Supplement
In summary, while Mari Llewellyn and Greg LaVecchia co-founded Bloom supplement and remain involved, the majority owner is now Nutrabolt, following an acquisition in September 2025. This transition from a founder-led startup to a brand with corporate backing combines the founders' personal touch with the resources of a large industry player, positioning Bloom for continued expansion. For more details on the acquisition, you can refer to the official press release from Nutrabolt.
