Unpacking Poppi's Class-Action Lawsuit
Poppi, known for its 'gut healthy' image, faced a class-action lawsuit starting in May 2024. The lawsuit alleged the brand misled consumers by claiming its prebiotic sodas offered significant gut health benefits, claims the plaintiffs argued were scientifically unfounded.
The Allegations of Misleading Gut Health Claims
The lawsuit centered on the low amount of prebiotic fiber in Poppi. The complaint argued that the approximately 2 grams of prebiotic fiber per can is insufficient for meaningful gut health benefits. Experts have noted that research typically involves higher daily fiber intake for prebiotic effects. The lawsuit also contended that a consumer would need to drink multiple cans to potentially see benefits, which would introduce excessive sugar, potentially negating any positive effects. Additionally, concerns were raised about agave inulin, the prebiotic used, which some allege can cause digestive discomfort in large amounts or for sensitive individuals.
The $8.9 Million Settlement
In July 2025, Poppi’s former owner agreed to an $8.9 million settlement to resolve the lawsuit. Poppi maintained its product labeling was truthful and did not admit wrongdoing. The settlement allowed consumers who bought Poppi between January 2020 and July 2025 to potentially receive a payout.
Influencer Marketing Fallout
Poppi also faced public criticism regarding its marketing. A notable incident occurred during Super Bowl weekend in February 2025 when the brand sent expensive vending machines to social media influencers.
The Super Bowl Vending Machine Controversy
Critics viewed the vending machine gifts as wasteful and out of touch, especially when compared to alternative, more inclusive marketing approaches. This extravagance was seen as conflicting with the brand's image as an accessible, health-conscious soda alternative, alienating some consumers. The controversy gained further attention when a competitor commented on the incident.
The Nuanced Nutritional Reality
The controversies prompted closer examination of Poppi's nutritional value. While it has less sugar and calories than traditional sodas, dietitians note it's not a definitive solution for gut health.
Poppi vs. Traditional Soda vs. Whole Foods
| Feature | Poppi Prebiotic Soda | Traditional Soda (e.g., Coke) | Whole Food Prebiotics (e.g., Garlic) |
|---|---|---|---|
| Prebiotic Fiber | ~2g of agave inulin per can, potentially insufficient for meaningful benefit. | 0g | High in diverse, natural prebiotic fibers. |
| Added Sugar | ~5g per can, lower than traditional soda. | Upwards of 39g per 12oz can. | Naturally occurring sugars, part of a nutritious whole food. |
| Marketing Claims | Extensive 'gut healthy' marketing, which was subject to a class-action lawsuit. | Focuses on taste and refreshment, with no health claims. | Not marketed as a 'health product' but recognized for its nutritional benefits. |
| Cost | Premium price point. | Generally inexpensive. | Cost-effective and provides a wider range of nutrients. |
Broader Implications for Nutrition and Marketing
The Poppi situation highlights the risks of aggressive 'health halo' marketing and the growing consumer demand for transparency and ethical brand behavior in the food and beverage industry.
Conclusion
The reasons why people are canceling Poppi stem from a combination of a class-action lawsuit challenging its gut health claims and a controversial influencer marketing campaign. These events have led consumers to question the brand's promises and marketing tactics, contributing to a decline in trust. While Poppi offers a lower-sugar option compared to conventional soda, the controversies have underscored that it may not provide the significant health benefits it claimed.
For a deeper dive into the specific legal arguments and settlement details, you can visit the Harvard Political Review's analysis of the Poppi lawsuit.
This article is for informational purposes and is not a substitute for professional medical or legal advice.
