The power of simplicity: A minimalist ingredients list
At the core of the appeal of That's it bars is their stunningly simple ingredient list: literally just two types of fruit. Unlike many other fruit snacks that include added sugars, preservatives, or artificial flavors, That's it bars are a study in minimalism. For example, the Apple + Strawberry bar contains only apples and strawberries, and the Apple + Mango bar contains only apples and mangoes. This commitment to using whole, real fruit means that every bite delivers a pure, unadulterated fruit flavor that tastes authentic and fresh.
The magic of texture: Soft, chewy, and satisfying
Another key to why these bars are so good is their unique and satisfying texture. Many fruit snacks can be sticky, gummy, or dry, but That's it bars strike a perfect balance. They are soft and chewy, similar to a compressed fruit leather, but with a slight fibrous quality from the whole fruit ingredients. This texture is satisfying to chew and doesn't feel overly processed, reinforcing the perception of a genuinely healthy and natural product. The consistency appeals to both adults and children, making it a versatile snack for the whole family.
Concentrated natural flavor
The process of pressing and drying the whole fruit concentrates its natural sugars and flavors. This means that the bars taste intensely fruity and sweet without any added sugar, making them feel like an indulgent treat while still being a wholesome choice. The natural sweetness from the fruit is robust and bright, which is a stark contrast to the cloying, artificial sweetness found in many other processed snacks. This concentrated flavor profile is a significant reason many people find That's it bars so delicious and craveable.
Health benefits and dietary freedom
The simplicity of That's it bars also translates into a wide array of health and dietary benefits. They are free from the top 12 allergens, including nuts, gluten, soy, and dairy, making them a safe and inclusive snack option. This is a major relief for parents dealing with children's food allergies and for adults navigating dietary restrictions. Furthermore, they are certified vegan, Paleo, and Kosher, aligning with many popular health and lifestyle choices.
The nutritional simplicity of That's it bars
The straightforward nutritional profile is another draw. A typical bar is around 100 calories and contains 2 full servings of fruit, providing dietary fiber and essential vitamins like A and C. The absence of added sugars means the glycemic impact is more gradual than a sugary candy bar, making it a better option for sustained energy.
Comparison table: That's it vs. conventional fruit snacks
| Feature | That's it Fruit Bars | Conventional Fruit Snacks |
|---|---|---|
| Ingredients | Whole fruit (e.g., apples + strawberries) | Fruit purees, corn syrup, artificial flavors, dyes |
| Added Sugar | None | High amounts of added sugars |
| Allergens | Free from top 12 allergens | May contain allergens or be cross-contaminated |
| Dietary Suitability | Vegan, Paleo, Kosher | Often unsuitable for these diets due to added ingredients |
| Taste Profile | Pure, concentrated fruit flavor | Artificial and sugary taste |
| Texture | Soft, chewy, slightly fibrous | Gummy, sticky, or gelatinous |
The convenience factor
In today's fast-paced world, convenience is king. That's it bars are individually wrapped, shelf-stable, and require no preparation, making them an ideal on-the-go snack. Whether tossed into a lunchbox, gym bag, or backpack, they provide a healthy and satisfying option without the hassle of washing, peeling, or cutting fresh fruit. This convenience is a powerful driver of their popularity and a key reason why they are so good for busy individuals and families. The 2-year shelf life also minimizes food waste, as they don't spoil as quickly as fresh produce.
Conclusion: The triumph of simplicity
Ultimately, the reason why That's it bars are so good is their commitment to simplicity and quality. By stripping away all the unnecessary additives, preservatives, and sugars found in most processed snacks, they let the natural flavor and goodness of real fruit shine through. The result is a delicious, satisfying, and genuinely healthy snack with an irresistible chewy texture that appeals to a wide range of palates and dietary needs. Their simple formula proves that sometimes, less is truly more, especially when it comes to healthy eating. It's a clean-label product that delivers on its promise, providing a guilt-free indulgence that is as good for you as it tastes.
