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Why Do British People Eat Beans in the Morning?

4 min read

Over 2 million cans of baked beans are consumed daily in the UK, making them a significant part of the national diet. So, why do British people eat beans in the morning, a custom often mystifying to those outside the Commonwealth? This peculiar breakfast habit is a delicious result of historical events, shrewd marketing, and the evolution of the full English breakfast.

Quick Summary

This article explores the historical and cultural reasons behind the British tradition of eating baked beans for breakfast, from their integration into the full English breakfast to their role as a cheap and nutritious wartime staple.

Key Points

  • Wartime Necessity: During World War II, baked beans were classified as an 'essential food' and were not rationed, making them a popular and affordable source of nutrition.

  • Full English Integration: Baked beans were added to the traditional full English breakfast in the early 20th century, providing a cheap, hearty, and flavorful complement to other ingredients.

  • American Product, British Recipe: H.J. Heinz began exporting baked beans from the US, but the recipe was modified to have a less sweet, more savoury, tomato-based sauce to suit British tastes.

  • Convenience and Affordability: Canned baked beans offered a quick, convenient, and inexpensive meal, particularly for working-class families and students, solidifying their status as a comfort food.

  • Successful Marketing: Early 20th-century advertising, including a 1927 campaign promoting 'beans on toast' and the iconic 'Beanz Meanz Heinz' slogan, helped embed them in British culinary culture.

  • Nutritional Benefits: As a low-fat, high-fibre, and plant-based protein source, baked beans provide sustained energy, making them a practical and healthy breakfast choice.

  • Enduring Comfort Food: The nostalgic association with childhood, wartime resilience, and lazy weekend mornings ensures that baked beans remain a beloved and celebrated national dish.

In This Article

A Staple of the Full English Breakfast

For many, the image of a 'full English' breakfast is the first thing that comes to mind when considering the British morning meal. This hearty plate typically includes bacon, sausages, eggs, grilled tomatoes, mushrooms, toast, and, of course, a serving of baked beans. The tradition of this substantial morning meal dates back to the working-class communities of the Industrial Revolution, who needed a protein and carbohydrate-rich breakfast to fuel a hard day's labour.

The beans, in a less sweet, tomato-based sauce than their American counterparts, offer a saucy, savory element that complements the other ingredients. Their position on the plate is a topic of national debate—some prefer a dedicated 'bean wall' of sausages to prevent the sauce from mixing with the eggs, while others embrace the flavour mashup.

The American Export That Became British

Despite being a quintessential part of British cuisine today, Heinz Baked Beans are an American invention, first sold in London in 1886 at the luxury department store Fortnum & Mason. Originally seen as a premium, imported novelty item, their price and accessibility changed over time. When Heinz opened its first UK factory in 1905, production increased and prices dropped, making the product available to the wider public.

In 1927, a clever marketing campaign by Heinz promoted beans on toast, cementing their place in the national culinary psyche. The recipe was adapted for the less sweet British palate, removing the molasses and brown sugar found in the American version.

Wartime Essential Food Status

World War II proved to be a pivotal moment for baked beans in Britain. During the war, food rationing became a necessity, restricting access to many common ingredients like meat and eggs. In this difficult period, the Ministry of Food classified Heinz Baked Beans as an 'essential food,' exempting them from rationing.

This status, coupled with their affordability and nutritional value, meant that beans became a reliable and nutritious meal for families struggling with limited resources. They provided a cheap source of plant-based protein, fibre, and other nutrients, and quickly evolved from a novelty item to a lifeline. The ingrained habit of consuming beans during this era solidified their status as a national comfort food.

From Working-Class Staple to National Icon

After rationing ended, the full English breakfast—with its baked bean component—made a strong resurgence. Cafes, or 'greasy spoons,' proliferated across the country, serving affordable and filling breakfasts to workers. It was during this period that the full English breakfast became a truly national dish, enjoyed by all classes, and baked beans were a non-negotiable part of the experience. The iconic 1967 'Beanz Meanz Heinz' advertising campaign further cemented the brand's and the dish's status in British popular culture.

Comparison Table: British vs. American Baked Beans

Feature British Baked Beans American Baked Beans
Flavour More savoury, tomato-based sauce Sweeter, often with molasses or brown sugar
Key Ingredients Navy or haricot beans, tomato sauce, seasonings Navy beans, molasses, brown sugar, often bacon or pork
Consistency Thinner, more saucy consistency Thicker, richer consistency
Common Serving Part of a Full English breakfast or on toast Barbecue side dish or with picnics
Cultural Role Staple, comfort food, breakfast item Side dish, often associated with cookouts

The Nutritional Appeal

Beyond history and tradition, baked beans offer solid nutritional benefits that make them a sensible breakfast choice, especially when served on toast or as part of a larger meal. They are a significant source of plant-based protein and high in fibre, contributing to feelings of fullness and aiding digestion. The tomato sauce provides antioxidants like lycopene, while the beans themselves offer B vitamins, iron, and other essential minerals. For those on a budget or looking for a filling vegetarian option, baked beans remain a powerhouse. The modern preference for lower sugar and salt varieties further enhances their health credentials.

A Continual Legacy

Today, the tradition of eating beans in the morning persists, a nostalgic link to a bygone era of comfort, convenience, and post-war resilience. Whether enjoyed as the simple, classic 'beans on toast' or as a vital part of a colossal 'fry-up', the dish has evolved from a clever marketing tactic and a wartime necessity into a cherished cultural ritual. The enduring appeal of this humble legume on the breakfast table reflects a British affection for hearty, straightforward comfort food that stands the test of time.

Conclusion

The practice of British people eating beans in the morning is a story of historical evolution, economic necessity, and clever marketing. It's a journey that began with an American export, was shaped by world events, and became an affordable, nutritious staple deeply embedded in the national identity. More than just a meal, it represents resilience, tradition, and the simple pleasures of comfort food that continue to be celebrated across the country.

For an excellent resource detailing the history of the traditional fry-up, see the English Breakfast Society website.

A Final Word

So next time you encounter a British breakfast plate adorned with baked beans, remember that you're not just looking at a meal. You're witnessing a living piece of cultural history, a blend of tradition, practicality, and comfort that has fuelled the nation for generations.

Note: While the full English is a weekend treat, many still enjoy a quicker version, like beans on toast, as a weekday staple. The preference for British-style beans, with their less sweet sauce, is crucial to their culinary success as a breakfast food.

Frequently Asked Questions

No, the practice dates back to the early 20th century, primarily driven by the mass production of canned baked beans by Heinz and their integration into the traditional full English breakfast during the Industrial Revolution and later solidified by wartime rationing.

No, British baked beans are distinctly different. They have a less sweet, more savoury tomato sauce and do not contain molasses, brown sugar, or pork, which are common in American recipes.

During WWII, baked beans were declared an 'essential food' and were not rationed by the government. This, combined with their low cost and high nutritional value, made them a dependable staple for families during food shortages.

Heinz first sold its American-made baked beans in London in 1886. After opening a UK factory in 1905, production increased and the recipe was altered to suit British tastes, leading to widespread popularity and becoming a national icon.

Baked beans are a good source of plant-based protein, high in fibre, and low in fat. They offer slow-releasing energy from complex carbohydrates and contribute to heart and gut health, making them a nutritious breakfast option.

'Beans on toast' is a simple, staple meal in Britain consisting of heated baked beans served over slices of buttered toast. It is enjoyed for breakfast, lunch, or a quick snack.

While it's a common cultural practice, not all British people eat baked beans for breakfast every day. The full English breakfast, often featuring beans, is more of a weekend or special occasion meal for many, while beans on toast is a quick, everyday staple.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.