The Core Reason: A Natural, Zero-Sugar Sweetener
AG1, formerly known as Athletic Greens, has long prioritized a formulation that is free from artificial additives and added sugars. The primary reason for including stevia, a plant-based sweetener derived from the Stevia rebaudiana leaf, is to achieve a palatable flavor profile while adhering to these strict quality standards. Many greens powders are known for their strong, earthy, and sometimes grassy taste, which can be off-putting for many consumers. By incorporating a small amount of high-quality stevia extract, AG1 rounds out the natural flavors of pineapple and vanilla bean, making the daily health drink more enjoyable to consume. This commitment to a naturally sweetened product is a key differentiator from competitors that may use less desirable artificial sweeteners or simple sugars to mask flavor.
Avoiding Artificial Additives and Added Sugars
The choice of stevia directly reflects AG1's commitment to clean ingredients. Unlike artificial sweeteners such as aspartame or sucralose, which are chemically produced, stevia comes from a plant and is minimally processed. It provides sweetness without adding any calories or impacting blood sugar levels, a significant benefit for people managing their weight or with blood sugar concerns like diabetes. AG1 contains less than 1 gram of naturally occurring sugar per serving, with no added sugars. This focus on a zero-calorie, natural alternative aligns with the dietary preferences of many health-conscious individuals who prefer to avoid synthetic ingredients.
How Stevia Enhances AG1’s Flavor
Stevia is incredibly potent, being up to 300 times sweeter than sugar. This high potency means that only a small amount is required to achieve the desired level of sweetness. In AG1, it works in harmony with natural fruit and botanical extracts to balance the flavor. Reviewers often note hints of pineapple and vanilla, complemented by the subtle sweetness from stevia, which helps to neutralize the robust flavor of the included grasses and vegetables. The overall taste is frequently described as pleasant and not overly sweet, a crucial factor in building a consistent daily habit.
The Health Profile of Stevia
Beyond simply providing sweetness, stevia is valued for its health-friendly characteristics. It is not fermented in the mouth like sugar, so it does not contribute to tooth decay. Furthermore, some studies suggest that stevia may have additional benefits, including an antioxidant potential and possible support for gut microbiome balance. The specific stevia extract used in AG1, derived from the Stevia rebaudiana leaf, is a pure extract that has undergone extensive safety evaluation. This rigorous sourcing and testing ensures that it meets high standards for purity and quality.
The Sweetener Comparison
| Sweetener | Source | Calories | Glycemic Impact | Health Focus | AG1 Usage |
|---|---|---|---|---|---|
| Stevia | Stevia rebaudiana plant | Zero | None | Plant-based, blood sugar friendly | Primary sweetener |
| Sugar | Sugar cane/beet | High | High | Contributes to weight gain and blood sugar spikes | Avoided |
| Artificial Sweeteners (e.g., sucralose, aspartame) | Chemically produced | Zero | None | Synthetic, potential side effects, often sweeter | Avoided |
| Sugar Alcohols (e.g., erythritol) | Processed carbohydrates | Low | Low | Can cause digestive issues in some people | Avoided |
| Monk Fruit | Monk fruit | Zero | None | Natural, high potency, possible antioxidant benefits | Not used by AG1 |
Potential Concerns and Adjustments
While stevia is generally recognized as safe (GRAS) by the FDA and approved by health bodies worldwide, some individuals may have sensitivity to its taste, experiencing a subtle aftertaste. The perception of sweetness can vary from person to person. In response to feedback and evolving science, AG1 occasionally updates its formula to ensure a consistent and enjoyable taste. The company's commitment to continuous improvement means the amount and quality of stevia are meticulously managed to balance flavor with consumer preferences.
For those who prefer less sweetness or are sensitive to stevia's taste, adjusting the water ratio can help mitigate the effect. Many users find that diluting the powder with more than the recommended 8-10 ounces of water makes the flavor more mild. The company also offers additional flavors like Berry, Tropical, and Citrus, which may complement the stevia sweetness differently than the Original flavor.
Conclusion
AG1 incorporates a high-quality, pure extract of stevia to provide natural, zero-calorie sweetness, avoiding both added sugar and artificial sweeteners. This decision is driven by a commitment to a clean ingredient profile that aligns with the health goals of its users. By using stevia, AG1 successfully masks the earthy flavors inherent in a greens powder, creating a pleasant and palatable daily drink that supports whole-body health without compromising on taste. This choice reinforces the brand's position as a premium nutritional supplement focused on natural and science-backed ingredients.
Learn more about AG1's approach to ingredients directly from the source: AG1's blog post on stevia.
