The Confirmed Packaging Mix-Up: How it Happened
In a bizarre but true product recall event in mid-2025, a number of cans labeled as Celsius energy drinks were mistakenly filled with High Noon vodka seltzer. This incident occurred due to a shared packaging supplier used by both Celsius and High Noon, an alcoholic seltzer brand owned by E. & J. Gallo Winery. The supplier inadvertently sent a batch of empty Celsius-branded cans to the High Noon facility, where they were filled with vodka seltzer. High Noon initiated the recall after discovering the error, posting a public notice on the FDA's website in late July 2025. The recall garnered national attention, raising concerns among consumers of both brands.
Which Products Were Affected?
The recall specifically involved cans labeled "CELSIUS® ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition" that were incorrectly included in "High Noon Beach Variety 12-pack". Consumers who purchased this variety pack needed to check their cans carefully. A key identifier for the mislabeled cans was their silver lids, distinguishing them from the standard black lids on genuine Celsius products. This difference was vital for safety due to the unexpected alcoholic content.
The Official FDA Recall and Affected Regions
The FDA's announcement, based on High Noon's voluntary recall, provided crucial details. The recall covered two specific production lots distributed between July 21 and July 23, 2025. These lots were sent to distributors in Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin. Consumers were advised to dispose of or return any potentially affected cans. This action aimed to prevent any health issues, with no illnesses reported at the time of the recall.
Health Risks of the Accidental Swap
Drinking alcohol unintentionally poses significant health risks, particularly for vulnerable individuals. Beyond unexpected intoxication, potential medical complications are a concern. Groups facing elevated risks include:
- Minors: Underage consumption of alcohol is dangerous and illegal.
- Individuals with Medical Conditions: Alcohol can be harmful to those with conditions like liver or heart disease.
- Medication Users: Alcohol can interact negatively with many medications.
- Individuals Avoiding Alcohol: Pregnant women, those with religious restrictions, or people recovering from alcoholism could be seriously impacted.
This mix-up highlights the importance of stringent quality control in the beverage industry. For more information, the FDA recall notice provides detailed information [https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/high-noon-announces-recall-its-vodka-seltzer-beach-pack-12-pack-due-inclusion-celsiusr-astro-vibe-tm].
Comparison: Celsius vs. High Noon
The two products involved in the mix-up are distinct, as shown in this comparison:
| Feature | Celsius Astro Vibe Energy Drink | High Noon Vodka Seltzer | 
|---|---|---|
| Beverage Type | Energy Drink | Alcoholic Seltzer | 
| Primary Ingredients | Water, caffeine, vitamins, natural flavors | Vodka, real fruit juice, sparkling water | 
| Alcohol Content | 0% ABV (Non-alcoholic) | Typically 4.5% ABV | 
| Caffeine Content | Contains caffeine (e.g., 200mg+ per can) | No caffeine | 
| Intended Use | Energy boost, pre-workout, daily wellness | Recreational alcoholic beverage | 
| Key Risks | High caffeine, potential for jitters or crashes | Intoxication, impaired judgment, health risks of alcohol | 
How to Identify Affected Cans
To check if your cans are part of the recall, follow these steps:
- Check the Product Packaging: The mislabeled Celsius cans were exclusively found within High Noon Beach Variety 12-packs. If you bought individual Celsius cans, they are not part of this specific recall.
- Look at the Lid: Mislabeled cans have a silver lid, unlike the black lid found on authentic Celsius cans. This is the most visible difference.
- Inspect the Lot Codes: For a precise check, find the laser-printed lot code on the bottom of the can. The affected codes are L CCB 02JL25with a timestamp between 2:55 and 3:11.
- Confirm the UPC Code (for High Noon Packs): For High Noon Beach Variety 12-packs, verify the retail code UPC 085000040065.
Conclusion
The question "Was Celsius accidentally filled with vodka?" was definitively answered "yes" by the July 2025 product recall. The incident resulted from a packaging error at a shared supplier, highlighting the critical importance of accurate labeling. High Noon and Celsius, in cooperation with the FDA, acted swiftly to address the issue and protect consumers. This event serves as a crucial reminder for consumers to remain vigilant, carefully inspect product packaging for any irregularities, and stay informed about potential recalls. Public safety relies on both responsible manufacturing practices and informed consumer choices.