Skip to content

Are Feastables Really Healthy? A Deep Dive into MrBeast's Chocolate

4 min read

According to the Environmental Working Group (EWG), some Feastables products can contain as much as 47% sugar by weight, a significant metric for understanding a snack's nutritional profile. But beyond the sugar content, are Feastables really healthy, or is their 'better-for-you' marketing just a clever play on words?

Quick Summary

An analysis of Feastables' ingredients and nutrition facts reveals the chocolate is not a health food, despite being minimally processed and lacking artificial additives. It contains significant amounts of sugar and saturated fat, comparable to or even exceeding mainstream chocolate brands. The dark chocolate varieties also face concerns over heavy metal content, mirroring broader industry issues.

Key Points

  • Not a health food: Feastables is a candy bar high in sugar and saturated fat, not a genuine health food alternative.

  • Cleaner ingredients: The brand uses fewer and more natural ingredients compared to many conventional candy bars, but this does not negate its high sugar content.

  • High sugar and fat: Nutritional data shows significant sugar and saturated fat per serving, requiring moderate consumption.

  • Heavy metal concerns: Some Feastables varieties have tested positive for lead and cadmium, though this is a broader issue within the cocoa industry.

  • Ethical sourcing: The brand emphasizes ethical cocoa sourcing, a positive aspect of its production model.

  • Enjoy in moderation: Feastables should be viewed as an occasional treat rather than a daily snack to fit into a healthy diet.

In This Article

Unpacking the Ingredients: What's Inside Feastables?

Feastables, the snack brand created by YouTuber MrBeast, markets itself as a cleaner, more ethical alternative to conventional chocolate. The brand emphasizes minimal ingredients and ethical sourcing. But what do these claims mean in practice? The ingredient lists for Feastables' chocolate bars are indeed relatively short. For example, the Milk Chocolate bar lists cane sugar, whole milk powder, cocoa butter, unsweetened chocolate, sunflower lecithin, and natural vanilla extract. While this is a step up from many chocolates filled with corn syrup and artificial flavors, it does not automatically make the product 'healthy.'

The key to understanding its nutritional impact lies in the proportions of these ingredients. The primary ingredient in most varieties is sugar, followed closely by fat, particularly saturated fat from milk powder and cocoa butter. While organic cocoa has some antioxidant benefits, these are largely overshadowed by the bar's sugar and fat density when consumed as a sweet treat. The 'cleaner' ingredients improve the bar's quality but don't transform it into a health food.

The Sugar and Saturated Fat Problem

When we look at the raw nutrition facts, the health-conscious consumer might raise an eyebrow. A single serving of Feastables chocolate can contain a substantial amount of sugar and saturated fat. The Environmental Working Group's Food Scores, for instance, rated various Feastables products poorly due to high sugar content. A single serving of the Milk Chocolate variety can contain around 13-15g of sugar and 6g of saturated fat. This is a significant amount, especially for a small, two-bite snack. For reference, the World Health Organization recommends limiting saturated fat intake to less than 10% of daily calories. Regular consumption of such high-sugar, high-fat foods contributes to health risks like weight gain, high cholesterol, and type 2 diabetes.

Heavy Metals: A Dark Side to Dark Chocolate?

An emerging and concerning issue, not exclusive to Feastables but relevant to the industry, is the presence of heavy metals like lead and cadmium in chocolate. Recent testing by Oasis Health revealed that some Feastables chocolate bars contained detectable levels of these metals. While the cacao plant naturally uptakes some of these metals from the soil, the levels in certain products can be a point of concern, especially for children who are more susceptible to the effects of heavy metal exposure. This factor complicates the 'better-for-you' narrative, as it points to systemic issues within the cocoa supply chain that extend beyond just ethical sourcing practices.

Feastables vs. Other Chocolate: A Nutritional Comparison

To put Feastables' nutritional profile in perspective, let's compare it to other popular chocolate bars. The marketing suggests it's a healthier choice, but does the nutrition table back that up? We can compare a standard milk chocolate Feastables bar with a classic Hershey's Milk Chocolate bar.

Feature Feastables Milk Chocolate (approximate per serving) Hershey's Milk Chocolate Bar (approximate per serving)
Calories 160 kcal 180 kcal
Total Fat 10g 10g
Saturated Fat 6g 6g
Total Sugar 15g 20g
Added Sugar 13g 19g
Ingredients Cane Sugar, Milk Powder, Cocoa Butter, Unsweetened Chocolate Sugar, Milk, Chocolate, Cocoa Butter, Lactose, Milk Fat, Soy Lecithin [sourced from Hershey's website]
Sourcing Ethically sourced cocoa claims Standard commercial practices

This table reveals a nuanced picture. Feastables is not dramatically lower in calories, fat, or sugar compared to its mainstream counterpart. While the ingredient list is cleaner—lacking extra emulsifiers and artificial flavors—the core nutritional density remains very similar. Therefore, calling Feastables a 'healthy' choice is misleading. It is a slightly better quality candy bar, not a health food.

Can you incorporate Feastables into a healthy diet?

Like any treat, Feastables can be included in a balanced diet in moderation. The key is to view it as a dessert, not a health snack. A healthy lifestyle is about overall patterns of eating, not just individual foods. Occasional indulgence in a Feastables bar is unlikely to derail your health goals, provided you maintain a nutritious diet filled with whole foods, fruits, and vegetables. However, daily consumption or treating it as a substitute for nutrient-dense snacks would be detrimental.

Conclusion: More 'Better' than 'Healthy'

So, are Feastables really healthy? The simple answer is no. While they represent a step towards 'cleaner' snacking with fewer additives and a focus on ethical sourcing, they remain high-sugar, high-fat treats. The primary ingredients are still sugar and fat, and the nutritional profile is comparable to other candy bars on the market. Furthermore, some varieties have shown concerning levels of heavy metals. Feastables can be enjoyed as an occasional indulgence, but they should not be mistaken for a health food. As with any chocolate, moderation is key.

For those seeking genuine health benefits from cocoa, high-quality dark chocolate with a very high cocoa percentage (70% or more) and minimal added sugar is the way to go. These products offer higher levels of beneficial antioxidants and lower sugar content. Ultimately, Feastables is a candy bar, and it should be enjoyed as such, without the pretense of being a 'healthy' choice. The distinction lies in 'better' ingredients versus a 'healthy' nutritional outcome.

This article is for informational purposes only and does not constitute medical or nutritional advice. Consult with a healthcare professional or registered dietitian for personalized health guidance.

Frequently Asked Questions

Feastables uses a cleaner, more minimal ingredient list, often opting for more natural components like cane sugar and organic cocoa compared to many mainstream chocolates that may contain artificial flavors and corn syrup.

No, Feastables is not suitable for a low-sugar diet. The products contain a significant amount of sugar, with some varieties being up to 47% sugar by weight.

The brand prides itself on avoiding artificial ingredients and unnecessary fillers, which distinguishes it from some of its competitors.

Testing by Oasis Health has found detectable levels of heavy metals like lead and cadmium in some Feastables chocolate bars. This issue is not unique to the brand but is a recognized problem in the chocolate industry due to cocoa plants absorbing metals from the soil.

Nutritionally, Feastables and a standard Hershey's bar are very similar in terms of calories, fat, and sugar content. The primary difference lies in the quality and sourcing of ingredients, not the overall nutritional density.

Children can eat Feastables as an occasional treat, but due to their high sugar and fat content, and potential for heavy metal contamination, moderation is essential. It is a candy bar, not a health snack for children.

No, ethical sourcing refers to the social and environmental practices in cocoa production, such as fair wages and sustainable farming. It does not directly impact the nutritional content, such as the amount of sugar and fat in the final product.

References

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7

Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.