The Simple Answer: Most Standard Kisses Are Dye-Free
For consumers seeking dye-free options, classic, plain milk chocolate Hershey's Kisses are generally considered safe as their standard recipe, reformulated in 2015, excluded artificial colors. The ingredients typically list milk chocolate components. Other standard flavors like Cookies 'n' Crème also often lack dyes.
The Complex Reality: Seasonal and Special Editions
Unlike the classic variety, many special edition, seasonal, and novelty Hershey's Kisses do contain artificial food dyes. These dyes create the vibrant colors seen in holiday or themed Kisses and often include Red 40, Yellow 5, and Yellow 6. It's crucial for those avoiding these additives to check the labels on these particular varieties.
A Look at Hershey's Corporate Commitment to Natural Colors
The Hershey Company plans to remove certified FD&C colors from its U.S. products by the end of 2027, driven by consumer demand and regulatory changes. This initiative will affect various products, though the transition is phased and requires developing natural color alternatives.
Why Consumers Are Concerned About Artificial Dyes
Concerns about synthetic food colorings are a major reason for the move towards dye-free products. Research has investigated links between artificial dyes and hyperactivity in children, and some dyes have been questioned by groups like CSPI and EWG over potential health risks such as cancer and allergies in sensitive individuals. European regulations often require warnings for certain dyes, highlighting the global concern.
How to Read Candy Labels for Dyes
Checking ingredient lists is the most reliable method to identify artificial dyes. Manufacturers must list certified color additives by specific names like "FD&C Red No. 40" or "Red 40". Natural colorings may be listed as "color added" or by their source.
How to Identify Dyes on a Label
- FD&C Names: Look for names starting with "FD&C" followed by a color and number (e.g., FD&C Red No. 40).
- Color + Number: Watch for simplified names like "Red 40" or "Yellow 5".
- Artificial Color: Some labels may use "Artificial Color" or "Artificial Coloring".
- European E-Numbers: For imported items, look for E-numbers such as E129 (Red 40).
Dye-Free vs. Artificial Dye-Containing Hershey Kisses
| Feature | Standard Milk Chocolate Hershey's Kisses | Special Edition Hershey's Kisses |
|---|---|---|
| Ingredient List | Simple ingredients like sugar, milk, cocoa butter, and natural flavor. | Often includes FD&C colorings (e.g., Red 40, Yellow 5). |
| Appearance | Uncolored, classic chocolate brown. | Vibrant, artificial colors (e.g., red and green stripes, bright coatings). |
| Regulatory Status | Generally considered a dye-free product option. | Follows current FDA regulations for certified color additives. |
| Consumer Warning | No specific warnings related to synthetic dyes are necessary. | Requires careful label checking for dye-sensitive individuals. |
| Target Market | Broad, everyday treat market. | Holiday and seasonal promotions or novelty items. |
The Broader Context of Dye-Free Nutrition
While avoiding artificial dyes is a valid choice, it's important to remember that candy remains high in sugar, fat, and calories, regardless of coloring. Hershey's Kisses are considered ultra-processed and lack significant nutritional value. The most effective way to reduce artificial dye intake is by focusing on whole, unprocessed foods. A dye-free approach complements a healthy diet rather than replacing it. Additional information on color additives is available on the FDA website: https://www.fda.gov/food/color-additives-information-consumers/color-additives-questions-and-answers-consumers.
Conclusion: The Bottom Line for Dye-Conscious Consumers
In conclusion, standard milk chocolate Hershey's Kisses are typically dye-free due to a 2015 reformulation. However, seasonal and special editions often contain synthetic dyes for visual appeal. While Hershey aims to eliminate synthetic dyes from more products by 2027, consumers should continue to check ingredient labels carefully. Prioritizing a diet of whole foods is the most impactful step for overall health, alongside checking for specific additives.
