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Are Kellogg's rice crispy treats vegan?

6 min read

Over 5% of US consumers now identify as vegan, making ingredient transparency more important than ever. A common question among those with a plant-based diet is: are Kellogg's rice crispy treats vegan? Unfortunately, the answer is no, due to several animal-derived ingredients.

Quick Summary

The pre-packaged treats from Kellogg's are not suitable for vegans because they contain animal-derived ingredients such as gelatin, dairy-based flavorings, and Vitamin D3 sourced from lanolin. We explore the specific components that make them non-vegan, examine the difference between the branded cereal and treats, and offer several recipes for delicious, homemade vegan alternatives.

Key Points

  • Not Vegan: The Kellogg's pre-packaged Rice Crispy Treats contain gelatin and dairy-based flavorings, making them unsuitable for vegans.

  • Gelatin Origin: Gelatin, a primary ingredient for the treats' chewy texture, is derived from the skin, bones, and connective tissue of animals.

  • Cereal Concern: Even the cereal itself is not vegan, as Kellogg's Rice Krispies are fortified with Vitamin D3 from lanolin (sheep's wool).

  • DIY Vegan: It's simple to make a vegan version at home using vegan marshmallows (like Dandies) and animal-free crispy rice cereal.

  • Hidden Ingredients: For strict vegans, checking labels is crucial to avoid hidden animal products like gelatin, certain flavorings, and lanolin-based vitamins.

In This Article

The Non-Vegan Ingredients in Kellogg's Treats

The simple-sounding combination of puffed rice, marshmallow, and butter in classic homemade rice crispy treats seems innocuous. However, the pre-packaged, mass-produced Kellogg's Rice Krispies Treats contain several animal-derived ingredients that make them unsuitable for a vegan diet.

Gelatin

The most significant non-vegan component is gelatin, which is used to provide the treats with their chewy, sticky texture.

  • What is it? Gelatin is a protein derived from the skins, bones, and connective tissues of animals, most commonly cows and pigs.
  • Why is it used? In confectionery like marshmallows, gelatin acts as a gelling agent to create the signature bouncy, soft consistency.
  • Where to find it? It is explicitly listed on the ingredient label of Kellogg's treats.

Dairy and Flavorings

Beyond gelatin, the natural and artificial flavorings are a problem for vegans, as they are specified to contain milk.

  • Ingredient detail: The label for Kellogg's Rice Krispies Treats Original Bars lists "natural and artificial flavors (contains milk)".
  • Implication for vegans: This confirms the presence of dairy, which comes from an animal source, making the product non-vegan.

The Cereal Itself: Vitamin D3

Even if you were to make the treats at home using the Kellogg's cereal, a strict vegan would still need to be cautious. The cereal itself is fortified with Vitamin D3, which is commonly derived from lanolin, a wax found in sheep's wool.

  • Lanolin source: Lanolin is a byproduct of the wool industry and is therefore not considered vegan.
  • Fortification nuance: While Vitamin D3 can also be made from vegan sources like lichen, if not specified, it's safest to assume the lanolin source. Vegan versions will almost always be explicitly labeled as such.

Comparison: Vegan vs. Non-Vegan Treats

Feature Kellogg's Original Rice Krispies Treats Homemade Vegan Rice Crispy Treats
Key Binding Agent Gelatin, corn syrup Vegan marshmallows, plant-based syrups
Cereal Used Kellogg's Rice Krispies (contains Vitamin D3) Vegan crispy rice cereal (e.g., Nature's Path, One Degree)
Fat Source Vegetable oil (soybean and palm) with TBHQ for freshness; dairy in flavors Vegan butter, coconut oil, or nut butters
Flavoring Natural and artificial flavors (contains milk) Natural vanilla extract, maple syrup, cocoa powder
Ingredients Long list including various syrups, preservatives, and emulsifiers Generally a short list of simple ingredients
Guaranteed Vegan No Yes, if vegan-certified ingredients are used

Simple Steps to Make Your Own Vegan Rice Crispy Treats

Fortunately, it is incredibly easy to create delicious, plant-based versions of this classic snack at home. Here is a basic recipe and some key considerations for a truly vegan treat.

The Recipe

  1. Melt 4-8 tablespoons of vegan butter in a large pot over medium-low heat.
  2. Add one 10 oz bag of vegan marshmallows (such as Dandies) and stir constantly until they are completely melted and smooth.
  3. Remove from heat and stir in 1 teaspoon of pure vanilla extract.
  4. Fold in 6 cups of vegan crispy rice cereal until all the pieces are evenly coated with the marshmallow mixture.
  5. Press the mixture gently and firmly into a parchment-lined baking pan and let it cool completely before slicing.

Vegan Ingredient Swaps

  • Cereal: Many store-brand and organic crispy rice cereals, like those from Nature's Path or One Degree Organic, are made without Vitamin D3, making them vegan-friendly. Always check the label to be certain.
  • Marshmallows: Dandies is a widely available and trusted vegan marshmallow brand that uses plant-based ingredients instead of gelatin. Trader Joe's also offers a vegan marshmallow option.
  • Butter: Vegan butter alternatives from brands like Earth Balance are readily available in most grocery stores and melt just like traditional dairy butter.

Alternative Binding Agents

For a different texture or a more whole-foods approach, you can skip the vegan marshmallows and use alternative binders.

  • Nut butter and syrup: A combination of brown rice syrup or maple syrup and a creamy nut butter (like almond or cashew butter) can hold the treats together.
  • Coconut oil: Coconut oil mixed with a sweetener like maple syrup can also be used as a binding base for a richer flavor profile.

The Vegan Landscape: Beyond Rice Crispy Treats

The non-vegan status of Kellogg's Rice Krispies Treats is just one example of the many hidden animal ingredients in seemingly innocent products. For those committed to a plant-based lifestyle, vigilance is required when purchasing packaged foods. This extends beyond obvious offenders to fortified cereals, candies, and even some baked goods.

The Importance of Reading Labels

Ingredients like gelatin, certain natural flavors, and Vitamin D3 (cholecalciferol) are common pitfalls. As the vegan market grows, so does the availability of certified vegan options. Look for products that are clearly marked or certified by vegan organizations to remove any doubt.

Authoritative Resources for Vegan Products

For those seeking more information or looking to verify ingredients, several resources can be helpful. Apps like "Is It Vegan?" and online databases allow users to scan barcodes or search for products to determine their vegan status. These resources are invaluable for navigating a complex market filled with animal-derived ingredients in unexpected places.

Ethical Production and Byproducts

The use of animal byproducts like gelatin and lanolin raises ethical questions for many consumers. Even if these ingredients are not the primary reason an animal is used, their sale contributes to the profitability of animal agriculture. The availability of plant-based alternatives for all these ingredients proves that animal products are not necessary for creating delicious and classic treats.

Conclusion

In summary, the popular Kellogg's Rice Crispy Treats are definitively not vegan due to the inclusion of gelatin and milk-containing flavorings in the treats themselves, and animal-derived Vitamin D3 in the cereal. While the branded version is off-limits for a strict plant-based diet, an abundance of readily available vegan alternatives for each component means you don't have to miss out on this beloved childhood classic. By swapping out the marshmallows and cereal for certified vegan versions, you can easily create a guilt-free, animal-friendly batch at home. Remember to always check ingredient lists for hidden animal products, empowering you to make informed decisions that align with your dietary and ethical values.

What are Kellogg's rice crispy treats vegan?

No, Kellogg's rice crispy treats are not vegan. The original packaged treats contain gelatin, milk-based natural and artificial flavors, and the Rice Krispies cereal itself is fortified with Vitamin D3 derived from lanolin, which is from sheep's wool.

How can I make vegan rice crispy treats at home?

To make vegan rice crispy treats at home, you can use vegan marshmallows (like Dandies), vegan butter, and a vegan-friendly crispy rice cereal such as Nature's Path Organic Crispy Rice. Combine these ingredients just as you would for a traditional recipe.

What ingredient in marshmallows is not vegan?

The ingredient in most traditional marshmallows that is not vegan is gelatin, which is made from animal bones, skin, and cartilage. Vegan marshmallows, however, use plant-based gelling agents like agar-agar.

Why is Kellogg's Rice Krispies cereal not vegan?

Kellogg's Rice Krispies cereal is not considered vegan because it is fortified with Vitamin D3, which is derived from lanolin, a wax found in sheep's wool. Strict vegans avoid all animal byproducts, including those from sheep's wool.

Are there any vegan-friendly crispy rice cereals?

Yes, there are several vegan-friendly crispy rice cereals available. Brands like Nature's Path Organic Crispy Rice Cereal and One Degree Organic Foods Crispy Rice Cereal do not contain animal-derived ingredients and are suitable for a vegan diet.

Can a person on a vegan diet have gelatin?

No, people on a vegan diet cannot have gelatin. Gelatin is made from animal body parts, and veganism strictly excludes all animal-derived products.

Are Rice Krispies Treats in the UK different?

While some ingredients may differ slightly by region, Kellogg's Rice Krispies products in both the US and UK are generally not vegan. The UK version of Rice Krispies cereal has also been confirmed to contain non-vegan Vitamin D. You should always check the ingredient label for the specific product you are considering.

Frequently Asked Questions

Gelatin is a gelling agent made from the collagen found in the bones, connective tissues, and skins of animals, primarily cows and pigs.

No, Vitamin D3 can be derived from plant sources like lichen, but the most common industrial source is lanolin from sheep's wool. If a product doesn't specify the source, it's safer for vegans to assume it's animal-derived.

Popular vegan marshmallow brands include Dandies, which use plant-based ingredients instead of gelatin. Some stores like Trader Joe's also carry their own vegan versions.

Kellogg's fortifies its cereal with vitamins like Vitamin D3, which is often sourced from animal products. This is a common practice across many cereal brands, not just Kellogg's.

Not all puffed rice cereals are vegan. While the main ingredient is rice, many popular brands fortify their cereals with Vitamin D3, which is derived from animal sources. Always check the ingredient list.

Lanolin is a fatty wax secreted by sheep's wool. It is a byproduct of the wool industry and is therefore not considered vegan.

No, most vegetarians would not eat Kellogg's Rice Crispy Treats due to the inclusion of gelatin, which is an animal-derived product. Some stricter vegetarians also avoid lanolin.

Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.