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Are Nature's Bakery bars healthy to eat? A complete analysis

3 min read

According to a 2025 class-action lawsuit, one twin-pack of Nature's Bakery bars may contain as much as 14 grams of added sugar, despite marketing claims of wholesomeness. This fact makes many consumers wonder: are Nature's Bakery bars healthy to eat? The answer is more nuanced than a simple yes or no.

Quick Summary

An examination of Nature's Bakery bars, exploring their ingredients, nutritional composition, and placement within a healthy diet. This article discusses factors like sugar, fiber, and whole grains for a balanced perspective on their healthiness.

Key Points

  • Moderate Option: Nature's Bakery bars are a step above many ultra-processed snacks but not a pure 'health food' due to added sugars.

  • High in Sugar: Each twin pack contains about 14 grams of added sugar, contributing significantly to daily limits.

  • Whole Grain Benefit: The bars are made with stone-ground whole wheat, offering a good source of whole grains and fiber.

  • Dietary Friendly: They are certified vegan, kosher, and made in a nut-free facility, catering to specific dietary needs.

  • Portion Control is Key: To manage calories and sugar, it's best to consume the bars in moderation, perhaps pairing a smaller portion with protein.

  • Read the Label: Always check the nutritional information, especially the added sugar and protein content, to make an informed choice.

In This Article

A Closer Look at Nature's Bakery Bars

Nature's Bakery has built a reputation for offering soft-baked, fruit-filled bars that position themselves as a healthier alternative to traditional cookies and snack cakes. The company emphasizes using wholesome ingredients like stone-ground whole wheat, real fruit, and plant-based recipes. They are also certified vegan, kosher, and manufactured in a nut-free facility, making them suitable for individuals with specific dietary needs or allergies. This branding suggests a natural and nutritious product, but a deeper look at the nutritional details is necessary to fully assess their health benefits.

The Pros: What Nature's Bakery Does Right

  • Whole Grains: The primary ingredient in many of their bars is whole wheat flour, which provides dietary fiber and essential nutrients. Whole grains are linked to lower risks of heart disease and diabetes.
  • Plant-Based and Allergen-Friendly: For those following a vegan diet, or with milk and nut allergies, these bars offer a convenient and safe option.
  • Simple Ingredient List: Compared to many highly processed snacks, the ingredient list is relatively straightforward, free from high fructose corn syrup, and avoids many artificial flavors and preservatives.

The Cons: Nutritional Trade-offs

  • High Sugar Content: Despite featuring real fruit, the bars contain a notable amount of added sugars, such as cane sugar and brown rice syrup. A single twin pack can have up to 14 grams of added sugar, which contributes significantly to the daily recommended limit. High sugar intake can lead to blood sugar spikes and weight gain if not moderated.
  • Moderate Caloric Density: With around 200 calories per twin pack, these bars are not a low-calorie snack. While this is acceptable for an energy boost, it requires mindful portion control for those monitoring their caloric intake.
  • Low Protein and Fiber: While they contain some fiber from whole grains, the protein content is low (around 3 grams per serving). This means they may not be as satiating as a snack with a better protein-to-carb ratio, potentially leading to overconsumption.

Comparison Table: Nature's Bakery vs. Other Snack Options

Feature Nature's Bakery Fig Bar (Twin Pack) Traditional Fig Cookie (e.g., Fig Newton, 4 cookies) Whole Food Snack (e.g., handful of figs and walnuts)
Calories ~200 ~200 ~220 (approximate)
Added Sugar ~14g ~11g 0g
Dietary Fiber ~4g ~1g ~5g (approximate)
Protein ~3g ~2g ~6g (approximate)
Processing Level Moderately processed Ultra-processed Minimally processed

Making the Best Choice for Your Diet

Choosing whether to include Nature's Bakery bars in your diet depends on your individual health goals and how you plan to consume them. For an active individual needing a quick, portable carbohydrate source, they can be an effective fuel. They are certainly a step up from many highly-processed, candy-like snack options due to the whole grains and lack of artificial additives.

However, for those watching their sugar intake, especially for weight management or blood sugar control, moderation is critical. Simply eating one bar instead of the full twin-pack can halve the sugar and calories. To create a more balanced snack, consider pairing a half-serving with a source of healthy fat or protein, such as a handful of nuts or Greek yogurt. This combination can help stabilize blood sugar levels and increase satiety. For those seeking the healthiest possible option, a whole-food snack like fresh fruit and nuts remains the best choice.

Can Nature's Bakery bars be part of a healthy diet?

Yes, but with caveats. They are not a free-for-all health food due to their sugar content. They are best viewed as a treat or an energy source, rather than a daily staple, and should be consumed in moderation as part of a balanced diet that includes a wide variety of whole foods.

Visit Nature's Bakery's FAQ for more information on ingredients and allergens

Frequently Asked Questions

Yes, a single twin pack of Nature's Bakery fig bars contains around 19 grams of total sugar, with approximately 14 grams being added sugar. This amount is relatively high for a snack bar.

Yes, Nature's Bakery bars are certified vegan and plant-based, meaning they do not contain any animal-derived ingredients.

No, according to the manufacturer, all Nature's Bakery products are made in a nut-free facility, making them a safe option for individuals with nut allergies.

The classic whole wheat fig bars are not gluten-free as they contain wheat. However, Nature's Bakery also offers a separate line of certified gluten-free bars made with alternative flours.

Nature's Bakery bars are generally considered a healthier alternative due to their use of whole wheat and avoidance of high-fructose corn syrup. However, both contain significant amounts of added sugar.

The sweetness comes from a combination of fig paste, cane sugar, and brown rice syrup. While fig paste contributes natural fruit sweetness, the cane sugar and brown rice syrup are added sugars.

Because of their moderate caloric density and high sugar content, these bars should be consumed in moderation for weight loss. They provide a quick energy source but should be balanced with other nutrient-dense foods to control overall calorie intake.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.