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Are Smarties Squashies Vegetarian? What You Need to Know

3 min read

As of 2025, many varieties of Smarties Squashies are not suitable for vegetarians because they contain gelatine. This essential guide clarifies the vegetarian status of these chewy sweets, detailing the key ingredients that make them non-vegetarian and offering information on suitable alternatives for those following a plant-based diet.

Quick Summary

Smarties Squashies from Swizzels typically are not vegetarian due to the inclusion of animal-derived gelatine, although some specific flavors or product lines might have different formulations. Ingredient checking is necessary for those with dietary restrictions.

Key Points

  • Gelatine Content: The primary reason standard Smarties Squashies are not vegetarian is the use of animal-derived gelatine for their chewy texture.

  • Brand and Formulation Variations: The vegetarian status can differ depending on the specific product and regional brand, so reading the label is essential.

  • Swizzels Alternatives: The UK manufacturer Swizzels offers specific flavors like Bubblegum and Tropical Squashies that are labelled vegetarian, using alternative gelling agents.

  • Label Verification: The most reliable method to check is to read the ingredients list and look for clear vegetarian or vegan symbols on the packaging.

  • Consider Vegan Options: For a guaranteed animal-free option, look for explicitly vegan chewy sweets that use plant-based ingredients like pectin.

  • US vs. UK Smarties: The term 'Smarties' is confusing; US 'Smarties' are vegan, but this is a different product from UK Nestlé Smarties, and the Squashies are specifically non-vegetarian.

In This Article

The Surprising Truth Behind Smarties Squashies

For many, a chewy sweet is a simple pleasure, but for vegetarians, the ingredients can be a source of confusion. When it comes to Smarties Squashies, the answer is not as straightforward as it might seem. A quick glance at the label reveals the key ingredient that makes most Squashies non-vegetarian: gelatine. This animal-derived protein, typically sourced from the collagen of animal by-products like skin and bones, is responsible for the sweets' characteristic chewy texture. The parent company, Swizzels, explicitly states that some Squashies do contain gelatine and are not suitable for a vegetarian diet. However, the situation is complicated by the existence of multiple brands and formulations. For example, some 'Smarties' products in the US (not manufactured by Swizzels) are vegan, but they have explicitly stated that their 'Smarties Squashies' are the exception and do contain gelatin. It is crucial to always check the specific product packaging, especially since formulations can vary by region and product line.

Why Ingredients Matter for Vegetarians

Understanding the components of popular treats like Smarties Squashies is essential for anyone following a vegetarian lifestyle. The core issue lies with gelatine, which is a very common gelling agent in confectionery. Here’s a breakdown of the key ingredients and considerations:

  • Gelatine: The primary non-vegetarian ingredient. It's used to give sweets their signature chewy, elastic consistency. For vegetarians, this is a clear red flag and means the product is off-limits.
  • Natural Colourings: Many confectionery companies have moved away from artificial colors. Smarties, for instance, use natural ingredients like spirulina and safflower for their colors, which is a plus. However, this is separate from the gelling agent issue and does not automatically make the product vegetarian.
  • Cross-Contamination: Even if a product appears to be vegetarian based on its main ingredients, there is always a risk of cross-contamination during manufacturing, especially in facilities that produce both vegetarian and non-vegetarian sweets. This is a higher concern for vegans, but worth considering for strict vegetarians as well.
  • The Power of Pectin: Plant-based alternatives like pectin, derived from fruits, can be used to achieve a similar chewy consistency to gelatine. For example, some Squashies varieties have been formulated to be vegetarian-friendly, specifically some bubblegum or tropical flavors. Pectin is a natural, plant-based gelling agent that provides an excellent alternative for sweets producers aiming for a wider, more inclusive market.

Comparison Table: Smarties Squashies vs. Vegetarian Alternatives

Feature Smarties Squashies (Standard) Swizzels Squashies (Bubblegum, Tropical) Vegan Gummy Sweets (Example: Skittles)
Vegetarian Status No Yes (check label) Yes
Contains Gelatine? Yes No No
Gelling Agent Gelatine (animal-derived) Modified Corn Starch, Dextrin Pectin, Corn Starch
Key Texture Chewy, Squishy Chewy, Softer Chewy, Varies by brand
Brand Smarties/Swizzels Swizzels Various (e.g., Skittles)
Availability Wide Select stores/product lines Wide

How to Verify if Your Squashies Are Vegetarian

With so many different sweets and brands on the market, checking the label is the most reliable method for vegetarians. Here’s a simple process to ensure you’re making an informed choice:

  1. Locate the Ingredients List: Look for the ingredients panel on the product packaging. It is usually found on the back of the bag.
  2. Scan for Gelatine: Search for the word 'gelatine' or 'gelatin' in the list. Its presence means the product is not vegetarian.
  3. Check for Other Animal Derivatives: Some other ingredients to look out for, though less common in this type of candy, include beeswax or shellac, which are not suitable for vegans and some vegetarians.
  4. Look for Vegetarian or Vegan Symbols: Many companies now display clear symbols on their packaging indicating if a product is vegetarian or vegan. Swizzels, for instance, clearly labels some of their Squashies as suitable for vegetarians.
  5. Use Manufacturer Websites: If you are still unsure, consult the manufacturer's official website. Swizzels provides nutritional and dietary information on their website, which can be a reliable source.

Conclusion

The vegetarian status of Smarties Squashies is not universal and depends heavily on the specific product and formulation. While the classic versions containing gelatine are not vegetarian-friendly, some product lines from manufacturers like Swizzels have developed alternatives using plant-based gelling agents. The best practice is always to read the label carefully and look for official vegetarian certifications. For those seeking guaranteed vegetarian chewy sweets, many excellent alternatives exist that are explicitly labeled as suitable for vegetarians and vegans, ensuring you don't have to compromise on taste or dietary ethics.

Frequently Asked Questions

Yes, most traditional and classic versions of Smarties Squashies contain animal-derived gelatine, which is the ingredient responsible for their signature chewy texture.

No, not all Swizzels Squashies are non-vegetarian. Certain specific flavors, such as the Bubblegum and Tropical varieties, have been reformulated to be suitable for vegetarians and do not contain gelatine.

You should check the back of the packet for the ingredients list. Look for the word 'gelatine' or a clear vegetarian or vegan symbol on the packaging. If gelatine is listed, the product is not vegetarian.

This is a common point of confusion. US 'Smarties' (tablet candy) are vegan and produced by a different company. UK Nestlé Smarties (chocolate buttons) are vegetarian but not vegan. However, the 'Smarties Squashies' are typically produced by Swizzels and contain gelatine, making them non-vegetarian.

In the vegetarian versions of Swizzels Squashies, plant-based gelling agents such as modified corn starch and pectin are used to achieve a similar chewy consistency.

Nestlé's traditional chocolate Smarties are suitable for vegetarians, but they are not suitable for vegans because they contain milk chocolate.

Many brands offer vegetarian or vegan chewy sweets. Popular examples include Skittles and most Haribo bags sold in the UK that specify they are vegetarian, though careful label reading is always recommended.

References

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.