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Are Swizzels Love Hearts Vegan? The Definitive Guide

3 min read

Swizzels Matlow has been crafting the classic fizzy Love Hearts since 1954, delighting generations with their sweet messages. Many with a plant-based diet ask, is Love Hearts vegan? We delve into the ingredient list to provide a clear answer.

Quick Summary

Classic Swizzels Love Hearts are fully vegan, containing only plant-based ingredients, unlike other variants such as Squashies Love Hearts which include gelatine. We examine the ingredients and discuss other vegan Swizzels products.

Key Points

  • Classic Love Hearts are Vegan: The original fizzy Swizzels Love Hearts do not contain any animal-derived ingredients, including gelatine.

  • Watch for Product Variations: Other products under the Love Hearts brand, such as 'Squashies Love Hearts', are not vegan as they contain gelatine.

  • Read the Label: Always check the ingredients list, as formulations can differ between product lines and can be subject to change.

  • Look for Plant-Based Ingredients: Swizzels uses plant-derived stearic acid and natural colours to ensure the classic sweet is vegan.

  • Explore Other Vegan Swizzels Sweets: Many other Swizzels products, including Parma Violets, Fizzers, and most chewy bars, are also vegan-friendly.

  • Enjoy a Cruelty-Free Classic: You can indulge in the nostalgic, fruity fizz of classic Love Hearts with full confidence that they are suitable for a vegan diet.

In This Article

The Surprising Truth: Classic Love Hearts Are Vegan

Yes, the original Swizzels Love Hearts, in their well-known pastel-coloured, fizzy tablet form, are completely vegan. The recipe has been formulated without any animal-derived products, meaning they contain no gelatine, dairy, or egg. This is a relief for many who want to enjoy this nostalgic sweet without compromising their dietary ethics. The company has made a conscious effort to cater to the growing number of vegetarians and vegans, ensuring that their classic and much-loved recipe remains cruelty-free.

What are Love Hearts made of?

The ingredients list for the classic Love Hearts roll confirms its vegan status, primarily consisting of sugar, acidity regulators, and natural colourings. Unlike many other sweets that get their chewiness from gelatine, Love Hearts achieve their fizzy, compressed texture through a different process entirely. The specific ingredients typically include:

  • Sugar: The primary ingredient providing the sweet taste.
  • Acidity Regulators (Malic Acid): Adds the tangy, sherbet-like flavour.
  • Anti-Caking Agents (Stearic Acid, Magnesium Stearate, Magnesium Carbonate): These ingredients prevent clumping. Importantly, the stearic acid used in Swizzels' Love Hearts is plant-derived, a detail confirmed by the manufacturer.
  • Sodium Bicarbonate: This is the ingredient that provides the signature fizz.
  • Modified Starch: Helps with the texture and binding of the candy.
  • Flavourings: All are plant-based.
  • Colours (Anthocyanin, Beetroot Red, Copper Chlorophyllin, Lutein, Paprika Extract): These are all derived from natural, plant-based sources.

The Importance of Avoiding Non-Vegan Love Hearts Variants

This is where it can get confusing for vegan sweet lovers. While the classic chalky Love Hearts are vegan, not all Love Hearts-branded products from Swizzels are. For example, 'Squashies Love Hearts' contain gelatine, a non-vegan ingredient derived from animal collagen. It is crucial to always check the ingredients list, especially when purchasing newer products or variations of a classic sweet. A product's name can be misleading if it refers to a brand rather than a specific formulation.

Original Love Hearts vs. Squashies Love Hearts: A Comparison

Feature Original Fizzy Love Hearts Squashies Love Hearts
Sweet Type Hard, fizzy, compressed candy Soft, chewy, gummy sweet
Vegan Status Yes, fully vegan No, contains gelatine
Key Ingredients Sugar, plant-based stearic acid, natural colours Glucose Syrup, Gelatine, Sugar, natural colours
Texture Crunchy and powdery Soft and squishy
Appearance Pastel-coloured, stamped hearts Brightly coloured, heart-shaped gummies
Where to Find Available in rolls and bags Typically sold in larger bags

Other Vegan-Friendly Sweets from Swizzels

Swizzels has expanded its vegan offering beyond the classic Love Hearts. Many of their other famous sweets are now suitable for a plant-based diet. This includes classics that were traditionally vegan by accident as well as new formulations made intentionally vegan. Some of these include:

  • Parma Violets: These iconic floral-scented sweets are vegan.
  • Original Fizzers: The original compressed fizzy sweets are also suitable for vegans.
  • Drumstick Chews & Refresher Chews: While the Drumstick lollies often contain gelatine, the chewy bar versions have been re-formulated to be vegan.
  • Rainbow Drops: These light, sugary puffed sweets are vegan-friendly.
  • Many chew bars: Swizzels confirmed in 2018 they changed the ingredients of their chew bars to be suitable for vegans.

For a full list of their vegan-friendly products, it is always best to check the official Swizzels website.

Navigating the Sweet Aisle as a Vegan

Being a savvy shopper for vegan sweets involves a few key steps. First, never assume a product is vegan based on its name alone, as variations and similar-looking products can have different recipes, as shown with Love Hearts and Squashies Love Hearts. Second, always read the ingredients list. Look out for common animal products like gelatine, beeswax, shellac, and dairy ingredients such as milk powder. Many companies, including Swizzels, are now adding clear vegan-friendly labels to their packaging to make it easier for consumers. Lastly, research trusted vegan-friendly brands or specialty vegan sweet shops online. Companies like Candy Kittens or Toms Sweethearts offer a wide selection of guaranteed vegan products.

Conclusion: A Win for Vegan Sweet Lovers

For those seeking a nostalgic treat, the classic Swizzels Love Hearts are indeed a perfectly vegan choice. However, the discovery that not all Love Hearts-branded products are vegan highlights the importance of checking labels diligently. By staying informed about the different product formulations and knowing which brands or lines to trust, vegans can continue to enjoy a variety of delicious sweets without compromising their principles. So go ahead, share a classic Love Heart—it's a sweet, and completely vegan, gesture. For more vegan sweet options from the company, you can explore the official Swizzels website.

Frequently Asked Questions

No, the original, hard fizzy Love Hearts made by Swizzels do not contain any gelatine, making them suitable for vegans and vegetarians.

Squashies Love Hearts are not vegan because they contain gelatine, an ingredient derived from animal collagen, which gives them their soft and chewy texture.

While some sugar can be processed with bone char, Love Hearts are confirmed to be fully vegan by Swizzels, implying that their sugar source is not an issue. However, those concerned can always contact the manufacturer directly.

Yes, Swizzels has a wide range of vegan-friendly sweets, including Parma Violets, Fizzers, and most of their chew bars. Always check the specific product's label for confirmation.

The stearic acid used in Swizzels Love Hearts is derived from plant sources, not animal fats, ensuring the product remains vegan-friendly.

You can find a list of vegan-friendly Swizzels sweets on the official company website, which details which of their products are suitable for a vegan diet.

Yes, some brands like Barratt and others offer vegan-friendly jelly heart sweets that use plant-based gelling agents instead of gelatine. Many vegan sweet shops also carry their own brand of gelatine-free heart candies.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.