Unpacking the Ingredients: Just Fruit, Right?
At first glance, the ingredient list for That's it. bars seems impeccable. For example, an Apple + Strawberry bar contains only apples and strawberries. This minimal processing is a major selling point and differentiates the product from many conventional fruit snacks loaded with corn syrup, artificial flavors, and other additives. The bar's core is essentially a pressed fruit leather, containing all the natural fiber from the whole fruit used. This offers a stark contrast to juice-based snacks, which strip away the beneficial fiber during processing.
The Sugar Paradox of Dried Fruit
While it is true that That's it. bars contain no added sugar, it is crucial to remember they are still concentrated sources of natural sugar. The process of dehydrating fruit removes the water, leaving behind a much denser, calorie- and sugar-rich product compared to its fresh counterpart. A single bar can contain around 17-23 grams of sugar, depending on the flavor, which is a significant amount for a single snack. For perspective, that's roughly the same sugar content as some chocolate chip cookies. While it is natural fruit sugar, and you get fiber along with it, the high concentration can still lead to a blood sugar spike, especially if not paired with other nutrients like protein or fat.
Are They Really a 'Serving of Fruit'?
The brand claims its bars provide two servings of fruit. This is based on the volume of fruit used before processing. However, a dried fruit product does not offer the same satiating effect as a whole, fresh piece of fruit. The physical act of chewing fresh fruit and the water content it provides are major factors in feeling full. Snacking on a high-density, low-water fruit bar can be misleading and may not curb hunger as effectively as a fresh apple would.
The Pros and Cons: A Balanced View
To determine if That's it. bars are right for you, it's helpful to weigh their nutritional merits against potential drawbacks.
Pros:
- Simple, Clean Ingredients: Made with only fruit, providing a truly natural, whole-food option.
- Allergen-Friendly: Many products are free from the top 12 allergens, making them a safe choice for many individuals.
- High in Fiber: The fiber from the whole fruit is retained, which is beneficial for digestive health.
- Convenient and Portable: The bars are shelf-stable and easy to grab on the go.
- Rich in Nutrients: Dried fruit is a concentrated source of vitamins, minerals, and antioxidants.
Cons:
- High in Natural Sugar: The concentrated sugar can still impact blood sugar levels, especially for those monitoring their intake.
- High Calorie Density: They pack more calories into a smaller volume than fresh fruit, making it easier to overconsume.
- Less Satiating than Fresh Fruit: The lack of water and different texture can lead to less fullness compared to eating a whole piece of fruit.
Comparison: That's it. Bars vs. Other Snacks
| Feature | That's it. Fruit Bar (Apple + Mango) | Standard Granola Bar (e.g., Quaker Chewy) | Fresh Fruit (e.g., Apple) |
|---|---|---|---|
| Ingredients | Apples, Mangoes | Oats, Corn Syrup, Rice Crisp, Sugar, etc. | 100% Apple |
| Added Sugar | No | Yes | No |
| Total Sugar | 23g | ~7-10g | ~19g |
| Fiber | 3g | 1g | 4.4g |
| Calories | 100 | 100 | 95 |
| Satiety | Moderate | Moderate | High |
| Processing Level | Minimally Processed | Highly Processed | Unprocessed |
Nutrition information based on standard bar sizes and averages, can vary by product and flavor.
Making an Informed Decision
Ultimately, whether a That's it. bar is a 'healthy' choice depends on your individual health goals and how you incorporate it into your diet. For someone seeking a convenient, whole-food snack that is free of added sugars and common allergens, it is an excellent option. It is certainly a better choice than many ultra-processed fruit snacks or candy bars.
However, for those focused on managing blood sugar, weight, or simply prioritizing the most satiating option, fresh fruit remains superior. The key is mindful consumption. Treat a That's it. bar as a concentrated fruit treat, not as a replacement for whole, fresh fruit, and be aware of its sugar content despite its simple ingredient list.
Conclusion
While That's it. bars live up to their clean ingredient promise of 'just fruit,' their healthiness isn't as straightforward as their marketing suggests. They offer a simple, convenient, and fiber-rich snack without added sugars or preservatives. For a grab-and-go option, they are a significant step up from highly processed alternatives. However, the high concentration of natural sugars and lower water content means they are less ideal for blood sugar management or promoting fullness compared to fresh fruit. By understanding this balance, you can confidently decide if and how to incorporate these bars into a balanced diet.
Frequently Asked Questions about That's it. Bars
Are That's it. fruit bars good for you?
That's it. bars are made with real, minimally processed fruit and no added sugars, making them a better choice than most processed snacks. However, their high natural sugar and calorie concentration means they should be consumed in moderation as part of a balanced diet.
How much sugar is in a That's it. bar?
The sugar content varies by flavor, but a typical bar contains between 17 and 23 grams of natural fruit sugar. It is important to note that this is natural, not added, sugar.
Can I eat That's it. bars if I am on a low-sugar diet?
While That's it. bars have no added sugar, the natural sugar content is high due to the concentrated dried fruit. Those on a strict low-sugar diet or managing blood sugar should be mindful of portion sizes and the total sugar load.
Are That's it. bars good for weight loss?
Since they are calorie-dense, That's it. bars may not be the best choice for weight loss if consumed without portion control. However, their fiber content can help promote fullness, and using them as a substitute for higher-calorie, less nutritious snacks can be beneficial.
How do That's it. bars compare to fresh fruit?
That's it. bars are a concentrated form of fruit, containing the fiber and nutrients but lacking the water content. Fresh fruit is generally more satiating and hydrating, but the bars offer unmatched convenience and a longer shelf life.
Are That's it. bars suitable for children?
Yes, That's it. bars are considered a safe and healthy snack for children, especially as an alternative to sugary, processed fruit snacks. Their clean ingredients and allergen-free nature make them a parent-friendly choice.
Where can I buy That's it. bars?
That's it. bars are widely available at many major retailers and grocery stores, both in-store and online. Common locations include Starbucks, Whole Foods, Kroger, Target, and Amazon.
