Is Original Nutella Vegan?
No, the classic Nutella spread is not vegan. The original recipe, which has remained largely consistent for over 60 years, contains skimmed milk powder, an animal-derived product. For those with lactose intolerance or who follow a strict vegan lifestyle, this ingredient makes the traditional spread unsuitable for consumption. While the core ingredients like hazelnuts and cocoa are plant-based, the inclusion of dairy disqualifies it from being truly vegan. Additionally, many vegans choose to avoid products containing palm oil due to ethical concerns regarding its environmental impact, although the palm oil in Nutella is certified as sustainably sourced.
The Official Nutella Plant-Based
In response to growing consumer demand, the manufacturer of Nutella, Ferrero, officially launched "Nutella Plant-Based" in select European markets in late 2024 and early 2025. This new version replaces the milk component with plant-based ingredients like chickpeas and rice syrup. The company’s research and development team chose this specific combination to replicate the creamy texture and delicate flavor of the original spread. It has received official vegan certification from the Vegetarian Society. This marks a significant development for vegans who have long sought an authentic version of their beloved spread. It is housed in a jar made from recycled glass and is available initially in certain supermarkets like Sainsbury's in the UK. Consumers in other regions may need to wait for a broader rollout.
An Abundance of Vegan Alternatives
Even before the official launch, the market was filled with numerous high-quality vegan alternatives to Nutella, often referred to as 'Not-ella'. These products typically replace dairy with a variety of plant-based milks and oils while still delivering a rich chocolate and hazelnut flavor. Some popular brands include:
- Nutiva Organic Hazelnut Spread: Available in classic and dark chocolate flavors, often offering added fiber and Omega-3s from flaxseed flour.
- Nocciolata Organic Hazelnut Spread: A premium, organic option that is rich and decadent, using quality raw ingredients.
- Justin's Chocolate Hazelnut Butter Blend: Contains almonds for a slightly different flavor profile and is widely available.
- Vego Fine Hazelnut Chocolate Spread: Known for its rich taste and often compared favorably to the classic spread by vegans.
- Nature's Store Hazelnut and cocoa spread: Another popular supermarket option, with many fans noting its similarity in taste to the original.
Comparison of Nutella Spreads and Alternatives
To help you decide which spread is right for you, here is a comparison of some popular options:
| Feature | Original Nutella | Nutella Plant-Based | Nutiva Organic Hazelnut Spread | Nocciolata Organic Hazelnut Spread (Dairy-Free) |
|---|---|---|---|---|
| Vegan Status | No (Contains skim milk powder) | Yes (Certified vegan) | Yes | Yes |
| Key Ingredients | Sugar, Palm Oil, Skim Milk, Hazelnuts | Sugar, Palm Oil, Chickpeas, Rice Syrup, Hazelnuts | Cane Sugar, Palm Oil, Flaxseed Flour, Hazelnut, Cocoa | Cane Sugar, Hazelnut Paste, Cocoa, Sunflower Oil |
| Notable Nutritional Aspects | High in sugar and fat | Impressively close to original nutritionally, but with slightly less sugar and more protein | Offers added fiber and Omega-3s | Certified organic, richer hazelnut flavor |
| Palm Oil Content | Yes (Certified sustainable RSPO) | Yes (Certified sustainable RSPO) | Yes | No |
Creating Your Own Homemade Vegan Spread
For those who prefer complete control over their ingredients or cannot find a suitable store-bought alternative, making your own vegan chocolate hazelnut spread is a fantastic option. It allows you to customize the sweetness, richness, and even the type of nuts used. This can result in a healthier, often lower-sugar and palm oil-free product.
A simple homemade vegan 'Nutella' recipe typically requires:
- Hazelnuts: Raw, unsalted hazelnuts are best for roasting yourself to maximize freshness and flavor.
- Vegan Chocolate or Cocoa Powder: Using high-quality dark chocolate or cocoa powder can produce a rich, intense chocolate flavor.
- Plant-Based Milk: Oat milk, almond milk, or another non-dairy milk can be used to achieve a creamy consistency.
- Sweetener: Maple syrup, agave nectar, or pitted dates offer natural, plant-based sweetness.
- Oil: Neutral oils like refined coconut oil or grapeseed oil can help with consistency, especially if using a lower-powered blender.
- Flavorings: A touch of vanilla extract and a pinch of salt enhance the overall taste.
How It Fits into a Healthy Nutrition Diet
While many vegan options may be considered healthier than their non-vegan counterparts (particularly due to avoiding dairy), it's important to remember that most chocolate hazelnut spreads remain high in sugar and calories. For a balanced nutrition diet, these spreads should be enjoyed in moderation as an occasional treat rather than a staple food. When choosing a spread, examine the ingredient list for unnecessary additives and consider options that are lower in sugar or made with whole-food ingredients. Comparing nutrition labels and prioritizing sustainable, ethically sourced products can help you make a more conscious choice.
Conclusion
Yes, you can absolutely buy vegan Nutella, with options ranging from Ferrero's new official plant-based version to a variety of delicious dairy-free alternatives from other brands. For the most control over ingredients and nutrition, making a homemade version is a simple and rewarding process. Regardless of your choice, be mindful of sugar content to ensure it fits within a healthy and balanced diet. The growing availability of plant-based products means vegans and dairy-free consumers no longer have to miss out on this classic treat.
For more information on plant-based and dairy-free alternatives, check out the resources at Vegan Food & Living.
