Skip to content

Decoding the Label: Are Barebells protein bars actually healthy?

4 min read

According to nutritionists, while convenient, most protein bars—including popular ones like Barebells—are considered an ultra-processed food. So, are Barebells protein bars actually healthy for your daily diet, or are they simply a high-protein, low-added-sugar treat?

Quick Summary

An analysis of Barebells protein bars reveals their impressive macros—high protein and no added sugar—but also highlights their ultra-processed nature, use of sugar alcohols, and additives. They offer convenience and flavor but are best viewed as a supplement to a whole-food diet, not a primary health source.

Key Points

  • High Protein, Low Added Sugar: Barebells offer 15-20 grams of protein and no added sugar, making them a macro-friendly alternative to candy bars.

  • Ultra-Processed Food: Due to their long ingredient list and use of manufactured components, Barebells are classified as an ultra-processed snack, not a whole food.

  • Sugar Alcohol Sweeteners: Their primary sweetener, maltitol, is a sugar alcohol that can cause digestive discomfort for some individuals.

  • Convenience Over Nutrient Density: Barebells are great for on-the-go fueling but should not replace whole-food sources of protein in a balanced diet.

  • Taste is a Key Advantage: Many reviewers and nutritionists praise Barebells for their excellent flavor and texture, which helps satisfy cravings.

  • Best Used as a Supplement: These bars are most appropriate as a supplement to a diet rich in whole foods, not as a daily dietary staple.

In This Article

What Defines a 'Healthy' Snack?

Before diving into Barebells specifically, it's crucial to understand what makes a protein bar genuinely healthy. A truly healthy snack is minimally processed and built from whole-food ingredients like nuts, seeds, and dried fruit. It should offer a balance of macronutrients—protein, carbohydrates, and healthy fats—and often provides dietary fiber. The goal is to get sustained energy and nutrients without excess added sugars, artificial sweeteners, or fillers that offer little to no nutritional value.

The Barebells Nutritional Breakdown

Barebells have earned their reputation primarily for their excellent macronutrient profile and fantastic taste, which mimics that of a regular candy bar. A typical 55-gram Barebells bar provides:

  • Protein: 15-20 grams, depending on the flavor and type (regular vs. soft vs. vegan). The protein comes from a milk blend, including whey and casein, and also often contains collagen peptides. The vegan line uses soy, pea, and rice protein.
  • Added Sugar: Zero grams in most flavors. This is a major selling point and a key differentiator from many other bars on the market.
  • Calories: Approximately 200-210 calories per bar, making them a dense, satisfying snack or post-workout option.
  • Fiber: 3-5 grams, a modest amount that adds to satiety.
  • Sweeteners: Their signature sweetness comes from sugar alcohols, primarily maltitol, and a touch of sucralose.

The Controversy: Processed Ingredients and Sugar Alcohols

This is where the term 'healthy' gets complicated for Barebells. While low in added sugar, they are not a whole food. Here's a breakdown of the potential downsides:

  • Ultra-Processed Status: Despite the good macros, dietitians classify Barebells as an ultra-processed food due to their long ingredient list, use of manufactured textures, and additives. For a diet focused on whole, unprocessed foods, this is a significant drawback.
  • The Maltitol Factor: Barebells are sweetened with maltitol, a sugar alcohol that can cause digestive issues like bloating, gas, and a laxative effect, especially if consumed in large quantities or by sensitive individuals.
  • Additives and Flavors: The ingredient list contains emulsifiers (lecithin), stabilizers (glycerin, polydextrose), and natural and artificial flavors. While generally safe, these are far from 'clean' or 'natural' ingredients.
  • Saturated Fat: Some flavors contain a notable amount of saturated fat, which should be considered as part of your overall daily fat intake.

Barebells vs. Competitors: A Side-by-Side Look

To put Barebells' nutritional profile into perspective, let's compare it to a high-sugar candy bar and a major protein bar competitor, Quest. The comparison uses approximate values for a standard-sized bar.

Feature Barebells (e.g., Salty Peanut) Snickers (Candy Bar) Quest Bar (e.g., Chocolate Chip Cookie Dough)
Protein 20g ~4g 20g
Added Sugar 0g ~27g <1g
Sugar Alcohols Maltitol (~10g) 0g Erythritol, Sucralose
Calories ~205 kcal ~250 kcal ~190 kcal
Texture/Taste Creamy, indulgent, resembles candy bar Standard candy bar Chewy, sometimes drier, characteristic protein bar taste
Processing Ultra-processed Processed Processed

The comparison shows Barebells offers significantly more protein and far less sugar than a typical candy bar. Compared to Quest, the macros are very similar, with taste and texture being a primary differentiator for most consumers.

The Verdict: So, Are Barebells Protein Bars Actually Healthy?

Whether a Barebells bar is 'healthy' depends on your definition and dietary context. It's a question of trade-offs. If your primary goal is a convenient, low-added-sugar, high-protein snack that tastes fantastic, Barebells are an excellent choice. They are a far better alternative to a sugary candy bar for a fitness enthusiast or anyone needing a quick protein boost on the go.

However, if your diet philosophy emphasizes minimally processed, whole-food sources, then a Barebells bar is not a suitable everyday staple. The ultra-processed nature, plus the reliance on sugar alcohols and additives, means they can't replace the nutrient density of natural options like Greek yogurt, cottage cheese, or a handful of nuts and fruit. A nutritionist's take is that these bars should serve as a supplement, not a primary protein source. For most, enjoying a Barebells bar as an occasional treat is a perfectly reasonable approach that balances nutrition with enjoyment.

Finding the Balance in Your Diet

  • Treat them as a tool. Use Barebells for specific purposes, like a post-workout snack or a last-resort, on-the-go meal replacement when whole foods aren't an option.
  • Don't ignore the additives. If you experience digestive sensitivity to sugar alcohols like maltitol, you might be better off with a bar sweetened with stevia, monk fruit, or dates.
  • Prioritize whole foods. Build the core of your diet around whole, minimally processed sources of protein, carbs, and fats. Save the bars for when convenience is the top priority.
  • Pair for balance. To create a more balanced snack, pair a Barebells bar with a whole food like a piece of fruit or some nuts.

Ultimately, Barebells bars offer an appealing compromise for taste and macros in a convenient package. As long as you understand what they are—and what they aren't—they can fit into a balanced and mindful nutrition diet. For further information on healthy protein bar selection, check out this resource from Henry Ford Health.

Frequently Asked Questions

Barebells are not ideal for a strict ketogenic diet due to their net carb count, which can be high. While they are low in sugar, the sugar alcohols still contribute to overall carbohydrates and can affect ketosis in some individuals.

Their delicious, candy-like taste is a major selling point and is achieved through a combination of high-quality milk protein blends, indulgent flavors, and sugar alcohols like maltitol, which create a creamy texture without the typical protein bar chalkiness.

Nutritionists advise against consuming processed protein bars every day. They are best used occasionally for convenience rather than as a primary source of nutrition, as a whole-food diet is preferable for overall health.

Yes, they contain artificial sweeteners, most notably sucralose, along with sugar alcohols like maltitol, to achieve their sweet taste without adding sugar.

Yes, Barebells offers a line of plant-based protein bars for vegans. They use a blend of soy, pea, and rice protein instead of the milk protein found in the standard bars.

Yes, for some people, the sugar alcohols used in Barebells bars can cause digestive discomfort, including gas, bloating, and laxative effects, especially with frequent or excessive consumption.

With 15-20 grams of protein, Barebells can support muscle repair and growth, especially when used as a post-workout snack. However, they are a supplement and should be part of a balanced, high-protein diet for optimal results.

References

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8

Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.