High Noon's Corn-Based Vodka: What You Need to Know
Unlike many hard seltzers made with fermented cane sugar or malt liquor, High Noon distinguishes itself by using a spirits base: vodka. This vodka is distilled from American-grown corn, a fact central to understanding its ingredient profile and implications for consumers. For High Noon, the choice to use real vodka is a key marketing and product differentiator, contributing to its reputation for a clean and crisp taste. The distillation process from a grain like corn is common for many vodkas, including premium brands, where the goal is to produce a neutral spirit. During this process, the starchy corn is fermented to create alcohol, which is then distilled to high proof. This series of steps is crucial in understanding why High Noon can be both corn-based and gluten-free.
The Distillation Process and Gluten
The most important aspect of High Noon's corn base for dietary concerns is that the final product is gluten-free. While the initial mash uses corn, which naturally contains some proteins, the distillation process is scientifically proven to separate and remove these proteins, including any gluten. Vodka made from corn is put through a rigorous and extensive distillation process that purifies the spirit to a high degree of alcohol. This leaves behind the heavier proteins and other compounds from the original grain, resulting in a gluten-free liquid. Therefore, for individuals with celiac disease or gluten sensitivity, High Noon is considered a safe option, despite its corn origins. The company clearly labels its products as gluten-free, reassuring those who need to avoid gluten.
High Noon vs. Other Seltzers: Ingredients at a Glance
To better understand High Noon's position in the hard seltzer market, it's helpful to compare its ingredients with those of its competitors. The base alcohol and sourcing are the primary differentiators that affect taste, dietary considerations, and overall product quality.
| Feature | High Noon Hard Seltzer | Malt-Based Seltzers | Fermented Cane Sugar Seltzers |
|---|---|---|---|
| Base Alcohol | Vodka distilled from corn | Fermented malted barley | Fermented cane sugar |
| Core Ingredients | Vodka, real fruit juice, sparkling water | Malt base, flavorings, carbonated water | Cane sugar base, flavorings, carbonated water |
| Gluten Status | Gluten-free | Usually contains gluten (unless filtered/labeled otherwise) | Gluten-free |
| Flavor Source | Real fruit juice and natural flavors | Artificial or natural flavors | Artificial or natural flavors |
| Added Sweeteners | No added sugar or high-fructose corn syrup | Often contain added sugars or sweeteners | May contain added sugars |
| Taste Profile | Known for a clean, crisp, and pure taste | Can have a beer-like aftertaste | Can sometimes have an artificial or sweet taste |
Understanding the Role of Corn in Alcohol Production
Corn is a highly efficient and common feedstock for producing ethanol, a key component in many distilled spirits like vodka. The process leverages corn's high starch content, which is easily broken down into fermentable sugars. This starch is first gelatinized and then converted into sugars using enzymes. Following fermentation with yeast, the resulting liquid is a low-alcohol beer-like substance. This is where the distillation process begins, a critical step for High Noon.
The Process of Distillation
Distillation involves heating the fermented liquid to separate the alcohol from water and other compounds. Since alcohol has a lower boiling point than water, it vaporizes first. This vapor is then collected and condensed back into a liquid, resulting in a higher proof spirit. This process is repeated multiple times to achieve the desired level of purity and remove any unwanted flavor compounds, and importantly, any gluten proteins. The final corn-based vodka is a neutral spirit that is free of the grain's original proteins and gluten, making it a perfect base for a gluten-free beverage.
No High-Fructose Corn Syrup
Another point of clarification regarding corn and High Noon is that the product does not contain high-fructose corn syrup (HFCS). While corn syrup is a sugar-based product derived from corn, it is distinct from the vodka distillation process. High Noon instead uses real fruit juice and natural flavors for its distinct taste, catering to health-conscious consumers who prefer to avoid added sugars and artificial flavors. This commitment to simple, high-quality ingredients is another reason for High Noon's market success and strong appeal.
What This Means for Dietary Concerns
For most people, the corn-distilled vodka is not a concern, especially given the gluten-free nature of the final product. However, for those with a severe corn allergy, the situation is more complex. While the distillation process removes most allergens, traces can theoretically remain in highly purified spirits, though this is rare. The level of concern depends on the individual's allergy severity and sensitivity. It's always best for individuals with severe allergies to consult a medical professional before consuming alcohol derived from a known allergen. For the vast majority of consumers, however, the presence of corn in the vodka base is a non-issue and simply part of the standard production process.
Conclusion: The Bottom Line on Corn in High Noon
To definitively answer the question, "Do High Noons have corn in them?"—yes, the vodka is distilled from corn. However, this is a minor part of the story. The distillation process effectively removes all gluten, making High Noon a safe choice for those with celiac disease or gluten sensitivities. High Noon's recipe relies on real fruit juice and natural flavors, without any high-fructose corn syrup or added sugars. This transparency and commitment to quality ingredients, from its corn-based vodka to its real fruit juice, is what sets High Noon apart in the hard seltzer market. So, while the corn provides the foundation for the spirit, the final product is a clean, crisp, and gluten-free beverage for all to enjoy. For more information on the science of distillation, see the National Institutes of Health research on ethanol production from corn.