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Do Hiya vitamins have heavy metals? A Parent's Guide

5 min read

In September 2024, an independent lab test reported the detection of lead, cadmium, and arsenic in Hiya Kids Daily Multivitamins, creating significant concern among parents. The controversy around whether Hiya vitamins have heavy metals highlights a complex issue involving independent analysis, varying testing methods, and industry standards.

Quick Summary

Conflicting independent and manufacturer-cited lab reports exist regarding heavy metals in Hiya vitamins. While one test found concerning levels, Hiya maintains its products are safe, meet strict regulations, and are verified by third-party certifiers like the Clean Label Project. The discrepancy stems from different testing methods and safety benchmarks.

Key Points

  • Conflicting Test Results: Independent tests have reported detecting heavy metals like lead and cadmium in Hiya vitamins, while Hiya's own cited testing shows undetectable levels.

  • Different Testing Methods: The discrepancy in findings may be related to the sensitivity of different lab testing methods used by independent testers versus the company's labs.

  • Hiya's Official Stance: Hiya asserts that its products are safe, citing compliance with stringent regulations like California's Prop 65 and regular testing by ISO/IEC 17025 accredited third-party labs using methods like ICP-MS.

  • Clean Label Project Certified: Hiya is certified by the Clean Label Project, an independent nonprofit that tests products off-the-shelf for contaminants.

  • Trace Metals Are Natural: Heavy metals can naturally occur in ingredients sourced from the environment, and the critical factor is whether the concentration poses a health risk.

  • Parental Diligence Is Key: Parents should request batch-specific Certificates of Analysis (COAs) and consult pediatricians to ensure product safety, as regulatory standards and testing methodologies vary.

In This Article

The Conflicting Reports on Heavy Metals in Hiya Vitamins

The question, "Do Hiya vitamins have heavy metals?" does not have a simple yes or no answer due to conflicting information from different testing sources. On one hand, an independent organization, Lead Safe Mama, LLC, published a lab report in September 2024 claiming to have found detectable levels of lead, cadmium, and arsenic in Hiya Kids Daily Multivitamins. The report indicated that these levels, while potentially considered low by some, surpassed proposed safety benchmarks, especially for children. The organization recommends that parents avoid the product based on these findings. The blog notes that because heavy metals like lead bioaccumulate in the body, even small exposures can be a concern over time, particularly for developing children.

In contrast, Hiya Health has publicly and consistently defended the safety of its products. The company states that every batch is rigorously tested by independent, ISO/IEC 17025 accredited third-party laboratories for heavy metals and other contaminants. They claim their testing uses methods like ICP-MS, considered the industry gold standard, and that any detected levels fall well below the most stringent safety standards, including California's Proposition 65. Hiya also explains that trace amounts of heavy metals can be naturally present in many foods, including fruits and vegetables, and that what matters is whether these levels pose a health risk.

This discrepancy is partly explained by the different testing methodologies. Other reviews, such as one from Innerbody, have pointed out that one of Hiya's earlier third-party labs may have used a less sensitive testing method (EPA 6010) than what would be ideal for detecting trace amounts, though Innerbody's latest review notes improvements. Critics also claim that some manufacturers may select less sensitive testing to ensure a non-detectable result.

The Role of Third-Party Testing and Certification

Third-party testing is a vital component of supplement quality assurance, as the FDA does not approve dietary supplements for safety and effectiveness before they are marketed. However, not all third-party verification is created equal, and understanding the differences is crucial for interpreting conflicting test results.

Types of Third-Party Verification

  • Manufacturer-Submitted Testing: The brand sends samples to an accredited lab. While better than no testing, this process is not fully independent and could potentially involve biased sample selection.
  • Independent, Off-the-Shelf Testing: A third-party organization, such as the Clean Label Project, purchases products directly from the market, ensuring unbiased sample acquisition. The Clean Label Project tests products for a range of contaminants, including heavy metals, and grants certification to compliant products.
  • NSF Certification: NSF International is another highly respected independent organization that verifies product contents and screens for contaminants. The gold standard for sports supplements is the NSF Certified for Sport® program, which screens for banned substances. Some third-party reviews, like Healthline, mention that Hiya was not NSF certified, which some may see as a drawback, though Hiya does hold other certifications.

Comparison of Hiya's Claims and Independent Findings

Aspect Hiya's Stated Position Lead Safe Mama/Innerbody Reports Implications for Consumers
Heavy Metal Levels Meets or exceeds strictest standards like Prop 65; uses sensitive ICP-MS method; levels are minuscule or undetectable. Detected lead, cadmium, arsenic in testing; questions Hiya's testing sensitivity and reporting limits. Directly conflicting reports. One source reports detection, another reports meeting standards.
Testing Method Primarily uses industry standard ICP-MS in accredited labs for every batch. Reportedly used a less sensitive method (EPA 6010) for previous testing, potentially missing trace levels. Hiya claims to have improved methods, but past methods raise questions about historical data.
Certifications Clean Label Project Certified, with off-the-shelf testing to verify purity. Lack of certification from organizations like NSF or USP, which some consider the gold standard. Confirms some independent oversight (Clean Label Project) but not all (NSF). Consumers must decide which certification they trust most.
Interpretation of Standards Complies with legal standards like Prop 65, arguing detected levels are below health risk thresholds. Argues that legal limits are often insufficient, especially for children, and that truly safe levels for lead are zero. A debate over whether 'legally compliant' is the same as 'perfectly safe' for children.
Raw Ingredient Testing Tests each lot of product throughout the supply chain. Cites industry tendency to use 'average' levels, which could conceal higher concentrations in specific batches. Hiya's claim of multiple checkpoints provides reassurance, but transparent, batch-specific COAs are key.

The Reality of Natural Contaminants

Hiya's statement that trace amounts of heavy metals can occur naturally in many healthy foods is an important point. Heavy metals are present in the soil and water, and plants can absorb them during growth. This is a challenge for all supplement manufacturers, not just Hiya. For instance, rice and sweet potatoes have been noted to contain higher levels of heavy metals. The issue is not necessarily the presence of these elements, but whether the concentration is within safe, non-toxic limits, particularly for sensitive populations like children. The challenge for consumers is discerning whether a brand's testing is rigorous enough to protect against these potential contaminants.

Protecting Your Family: What Parents Can Do

For parents, navigating the complexities of supplement safety requires diligence. Here are some actionable steps:

  • Look for Independent Certification: Prioritize products with certifications from reputable, fully independent organizations like NSF International (ensures contents match label and screens for contaminants) or the Clean Label Project (focuses on testing for a broad range of contaminants).
  • Request Certificates of Analysis (COAs): Reputable companies should provide access to batch-specific COAs, which show the results of third-party lab testing. Hiya provides a contact for this. A transparent company should readily share this information, which confirms the product's purity and potency.
  • Consult Your Pediatrician: Before starting any supplement, discuss it with your child's doctor. They can provide personalized guidance based on your child's specific needs and dietary intake. This is especially important given some supplements, including Hiya's, can have higher than average doses of certain nutrients.
  • Diversify Food Sources: Relying on a single vitamin brand can be risky. Ensure your child's diet is varied and rich in whole foods to minimize reliance on any single supplement.

Conclusion: Conflicting Data Requires Careful Consideration

In conclusion, the question of "Do Hiya vitamins have heavy metals?" is clouded by contradictory test reports from different sources using different methodologies. While an independent test raised significant concerns about heavy metal content, Hiya has responded by affirming its own rigorous third-party testing and certification by the Clean Label Project, adhering to strict standards like Prop 65. Parents are faced with interpreting this conflicting data to make the best choice for their children. Ultimately, verifying certifications, requesting batch-specific test results, and consulting a healthcare professional are the most reliable steps for ensuring product safety and peace of mind. For more information on supplement safety and reputable testing, consider researching third-party certification bodies like the Clean Label Project and NSF International.


This article provides information based on publicly available data and does not constitute medical advice. Consult with a healthcare professional before making health-related decisions.

Frequently Asked Questions

An independent lab report published by Lead Safe Mama, LLC in September 2024 claimed to have found detectable levels of lead, cadmium, and arsenic in Hiya Kids Daily Multivitamins.

Hiya Health disputes claims of unsafe heavy metal levels, stating that every batch is rigorously tested by accredited third-party labs using sensitive methods (ICP-MS) and that results consistently fall within or below strict safety benchmarks, including California's Proposition 65.

Hiya states it uses independent labs for testing every batch. However, the Clean Label Project performs truly independent 'off-the-shelf' testing by purchasing products directly from the market, which Hiya also participates in for certification.

Differences can arise from the sensitivity of the testing methods, the specific batch of product tested, and the regulatory limits or safety benchmarks being applied.

The Clean Label Project is a nonprofit that independently tests consumer products, including Hiya vitamins, for contaminants like heavy metals. Hiya's certification means its products met or exceeded CLP's safety benchmarks based on off-the-shelf testing.

Yes, trace amounts of heavy metals can occur naturally in many foods and ingredients, even organic ones, due to their presence in the environment. The key is ensuring these levels are not at a toxic concentration.

Yes, requesting a batch-specific Certificate of Analysis (COA) is a proactive step parents can take. Hiya provides a contact for this, and a COA will detail the results of the specific batch's testing.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.