Ingredient Transparency: Why That's It Bars Are Gelatin-Free
That's It. is a snack company built on the philosophy of simplicity and transparency, a core value that directly addresses common dietary concerns like the presence of gelatin. Unlike many conventional fruit snacks and gummy candies, which often rely on gelatin to achieve their chewy texture, That's It bars achieve a similar consistency using only the natural pectin and fiber found within the fruits themselves. The ingredient list is notoriously short, typically featuring just two real fruits, such as 'apples + blueberries' or 'apples + mangoes'. This approach reassures consumers who follow vegan, Kosher, or other specific dietary regimens that the product aligns with their restrictions.
The Role of Gelatin in Other Snacks
To better understand why the absence of gelatin is significant, it's helpful to know what it is and where it comes from. Gelatin is a protein derived from collagen, which is extracted by boiling the skin, bones, and connective tissues of animals, most commonly cows and pigs. It is a very common ingredient used as a gelling agent in many food products, including marshmallows, some yogurts, and many fruit-flavored gummy candies. This is precisely why many conventional fruit snacks are unsuitable for vegans or vegetarians.
In contrast, That's It bars use the natural gelling properties of fruit fiber and pectin to bind their ingredients. Pectin is a naturally occurring fiber found in the cell walls of fruits, especially apples and citrus. When heated, it creates a gel-like consistency, providing the bars with their pleasant, chewy texture without needing any animal-derived additives.
Comparing That's It Bars with Conventional Fruit Snacks
Let's take a closer look at how That's It bars stack up against other fruit snacks that contain gelatin.
| Feature | That's It Fruit Bars | Conventional Gummy Fruit Snacks |
|---|---|---|
| Gelatin | No, 100% gelatin-free | Yes, typically contains beef or pork gelatin |
| Ingredients | Two simple, real fruits | Often includes corn syrup, sugar, modified corn starch, and artificial flavors |
| Vegan | Yes, certified vegan | No, unless specified as a vegan variety |
| Added Sugar | No added sugar | Frequently includes added sugars and concentrates |
| Certifications | Kosher, Paleo, Whole30, Non-GMO | Varies by brand; often fewer certifications |
A Closer Look at the Ingredients List
For any consumer, the ingredients list on the packaging is the most reliable source of information. The company's official website and product packaging for That's It bars consistently list only two fruits for their classic bars, such as 'Apples + Strawberries' or 'Apples + Blueberries'. This commitment to a minimal, transparent ingredient profile is what makes the brand stand out and provides peace of mind for those with specific dietary needs.
Key dietary advantages of That's It bars:
- Naturally Sweetened: The sweetness comes entirely from the fruit itself, with no need for added sugars or artificial sweeteners.
- Plant-Based and Vegan: Without any animal-derived ingredients, they are a suitable and certified vegan option.
- Free from Major Allergens: Many of their bars are manufactured in allergen-free facilities and are free from the top major allergens, including nuts, dairy, and soy.
The Importance of Reading Labels
While That's It bars are a safe bet for those avoiding gelatin, it's a valuable lesson for all consumers to develop a habit of reading nutrition and ingredients labels. The term "fruit snack" does not automatically mean a product is made from only fruit. As seen with many major brands, gelatin is a standard component in gummy-style snacks. That's It.'s straightforward approach eliminates the guesswork, but diligence is key when exploring other products on the market.
Conclusion: A Clear Answer for Health-Conscious Snackers
In conclusion, if you are wondering, 'Do That's It bars have gelatin?', the answer is a confident no. The brand's commitment to using only two simple fruits is a testament to its focus on clean, plant-based snacking. This makes their products an excellent choice for individuals following a vegan or vegetarian diet, or simply for anyone looking for a wholesome fruit snack without unnecessary additives. Their transparent ingredient list, combined with their extensive certifications, solidifies That's It.'s position as a trustworthy, gelatin-free option in the crowded snack market. Find out more about the brand's mission and products at their official website.
What are some vegan alternatives to gelatin in food products?
Vegan alternatives to gelatin include:
- Pectin: A naturally occurring fiber in fruits like apples and citrus, used in That's It bars.
- Agar-agar: A gelling agent derived from red algae.
- Carrageenan: Extracted from red seaweed.
- Konjac gum: Derived from the konjac plant.
- Tapioca dextrin: A starch-based gelling agent.
