What Exactly Is in a That's it. Fruit Bar?
For many of its products, the brand lives up to its name, with ingredient lists famously containing just fruit. For example, a That's it. Apple + Mango bar contains only apples and mangoes. This philosophy of 'simple and clean' ingredients is at the core of their product line and is a key differentiator from many other packaged fruit snacks on the market.
The ingredient purity is one of the main selling points for the company, and they are transparent about what they exclude from their products.
- No added sugars or fruit juice concentrates.
- No artificial flavors or colors.
- No chemical preservatives.
- Free from the top allergens, including nuts, dairy, soy, and gluten.
How Do That's it. Bars Stay Fresh Without Preservatives?
The secret to the product's long, two-year shelf life lies in a natural dehydration process, not chemical additives. By removing most of the moisture from the fruit, the bars are protected from spoilage. Here’s a closer look at the process:
- Selection of High-Quality Fruit: The company uses 100% real fruit, which forms the foundation of the bar.
- Fruit Processing: The fruit is pureed and then dried into a single sheet, removing the water content that would typically cause spoilage.
- Hygienic Packaging: The bars are then sealed in individual, airtight wrappers, preventing any external moisture or contaminants from affecting the product.
This simple but effective method is similar to how other dried fruit products, like raisins or dried apricots, stay fresh for extended periods without refrigeration. The natural sugars in the fruit also act as a natural preservative, further aiding the process.
Are There Any Additives at All? A Look at Different Product Lines
While the original fruit bars are famous for their two-ingredient purity, it's worth noting that That's it. has expanded its product line over time to include other specialized snacks. These products may contain additional ingredients, but they also adhere to a similar 'clean ingredient' philosophy.
Comparison of That's it. Product Lines
| Feature | Original Fruit Bars | Probiotic Bars | Energy Bars | Veggie Bars |
|---|---|---|---|---|
| Preservatives? | No | No | No | No |
| Added Sugar? | No | No | No | No |
| Core Ingredients | Two types of real fruit | Fruit + probiotics | Fruit + caffeine | Veggie + fruit base |
| Allergens | Free from top 12 | Free from top 12 | Free from top 12 | Free from top 12 |
| Typical Calories | 100 per bar | 100 per bar | Varies by flavor | 4-5 organic ingredients |
That's it. Bars vs. Other Fruit Snacks
That's it. stands out in the crowded snack market by emphasizing minimal, recognizable ingredients. Many conventional fruit snacks rely on an extensive list of processed ingredients to achieve their texture, flavor, and shelf stability. These ingredients often include corn syrup, artificial flavorings, and various preservatives like sodium benzoate or sulfur dioxide.
For consumers, especially parents, who want to avoid these synthetic ingredients, That's it. provides a clear alternative. The focus is on providing a convenient way to get a serving of real fruit, free from the 'extra stuff' that nature didn't intend. The long shelf life is simply a result of the manufacturing process, not chemical intervention, providing reassurance to those looking for a clean label snack.
Conclusion
To definitively answer the question, That's it. fruit bars do not have preservatives. Their long shelf life is the result of a natural dehydration process that removes moisture, thereby preventing spoilage. This commitment to using only real fruit with no added sugars or chemical additives has made That's it. a trusted and popular choice for those seeking a genuinely clean and wholesome snack. By understanding the simple science behind the product, consumers can be confident that they are choosing a naturally preserved, fruit-only snack.
